magic startup academy launch : day 3 - the pitch effect (khailee ng)
TRANSCRIPT
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The Pitch Effect
Twitter @khaileeInstagram @khaileeng
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Hi, my name is @khailee, I love creating things.
Grew up in Malaysia Been building websites since I was 15 years old.
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SAYS.com (exit: Catcha Group) GroupsMore (exit: Groupon)
One day, I decided to create companies.
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Angel Investments Mentor in 500 Startup’s Batch 5
To create more companies, I started mentoring,advising, and investing in startups.
Set up 500 Startups SE Asia
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Who is 500 Startups? Global Seed Fund andEcosystem Builder. 850+ Investments. 40+ Countries.4 Years. Our startups have raised > $1Billion.
MENTOR COMMUNITY
Design, technology, marketing, and product experts provide 1:1 mentoring to portfolio companies.
In 30+ countries around the world, provide peer review and feedback on products, industry verticals, platforms, etc.
200+
1,000+MENTORS
FOUNDERS
CONFERENCES + EVENTS
TEAM5
ATTENDEES25,000
EVENTS50+
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I want to help more Malaysian create greatcompanies. But first, let me help you pitch better.
Pitch who?Introducing…
THEPITCHEFFECT
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The Pitch Effect is not what you put in your pitch.It is how your pitch makes people feel!
“I want to know more”
“What a great idea”
“This is going to be huge”
“This is the team to do it”
“I want to be part of this”
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Always lead with traction!What’s better than traction?Traction over time.
No traction? Put your best foot forward!
Introduce from customer perspective:[Startup name] helps [Customer][in what way]
1. “I want to know more”
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Amplify problem (from customer perspective).
Then, amplify how your solution works (from customer perspective).
Juxtapose Qualitative + Quantitative for maximum effect.
2. “What a great idea”
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How big is the addressable market? Use bottom up calculations! (# of customers you can reach)
How exactly will you reach X number of customers?
How big of a business will you be / in how long if you did reach X number of customers
3. “This is going to be huge”
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Core competencies required to win =?
How key team members are qualified / have an advantage for it
4. “This is the team to do it.”
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Summarize your best foot forward / key highlights.
Say what kind of investor you’re looking forOr what exact help you need.
5. “I want to be part of this.”
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There you have it!The Pitch Effect you need to create.
“I want to know more”
“What a great idea”
“This is going to be huge”
“This is the team to do it”
“I want to be part of this”
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Now send me your pitch!
@khailee Fb.com/khailee
[email protected] khaileeng
Yes! Send me your pitch decks!