magnet – digital signage ad network - retailer

Engagement, Analytics and Revenues – All in one solution

Need to Engage consumers is more than ever

http://Magnet.mintm.com

Paper and Digital Coupons

Too many can affect your bottom-line

Coupons

Beacon, Wifietc

Less than 10% of visitors use the app

Mobile App Prints,

Banners, offers, discounts

Promos

Stars, Music, Samples

Cost involved

Events

Too many

can affect

your bottom-

line

2

Analyzing consumer behavior is critical

http://Magnet.mintm.com 3

Real Time Marketing

Store Operations

Long Term

Planning

Wifi

NFC

Video

BLE

In-Store analytics is

measuring, monitoring

and predicting the

activities of customers

specially where, when

and for how long they

linger.

Bucket size and Footfall monetization is the key

4%

61% 40%

Likely to purchase the advertised

product "today"

Ad monetization with positivestatements about participating brands

VS

VS

15%

Advertised in Retail Shop Advertised on TV

Customers who saw the

Ads

Customers who don’t see

the Ads


Studies Say...


▪ Smart Digital signage content high on sensory cues evokes affective experience and strengthens customers’ experiential processing route. The effect is especially high for first-time shoppers, and therefore important in generating loyalty

• Magnet is a leading In-Store Smart Signage solution which “Engages, analyzes and influences” customers while they are looking to buy things.

• It works at the Point of purchase, that’s where 70% shoppers decide what to buy.

• Also helps you monetize your property by making you part of MintM Ad-network.

Introducing Magnet – All in one Solution


Work-flow: Power of Magnet

Ads-Engine

[Promotions and offer repository]

Offers and Promotions are routed through Magnet

Magnet captures the customer data and sends it in real time to

the Analytical dashboard for Insights

Analytics Engine & Insights:

1. Customer Demographics

2. Footfall Pattern

Customised offers for higher In-Store Customer engagement through real time insights and product

preferences


Benefits

• Highly engaged customers

• Execute targeted marketing

campaigns

• Enhanced customer

experience

• Customer education

• Market Discovery

• Effective BTL strategy

• Increase in share of wallet

• Increase in foot fall

• Realize higher basket values

• Improvement in penetration

Impact

• Attract & Influence through audio visual communication at the point of purchase

• Ideal for relevant and cross functional campaigns

• Great for new products too

Use Cases- Attract and Engage


• Convert customers at the point of purchase using coupons, Promotions , Offers etc.

• Over 40% of times consumers buy items which was not in their shopping list.

Use case –Convert


http://Magnet.mintm.com

• Interactive

content to share

category

knowledge

• Especially

useful in wine &

liquor , Beauty

& Cosmetic

categories.

Use Case - Educate

10

What Retail and Brands say?

Relevant content to consumer at Point of Purchase is an extremely powerful tool. Will

definitely use it to

engage with consumers

Pay per View model backed strong analytics to understand consumers .Will definitely like this

medium to grow multi-fold

by scaling up operations

in various Cities and

Stores.Store ManagerSenior Brand Manager


Case Study

▪ Customer - A Renowned Retail chain

▪ Problem - Had a problem of reducing bucket size and Reduced margin

▪ Solution - They used Magnet in 5 of their stores

▪ Results - Within 3 months they were able to improve bucket size by 6%

- They also generated revenues by means of Magnet Ad network which led to higher margins.

▪ Outcome - They expanded the solution to throughout the country in more than 25 Hyper-Markets. They recovered the cost within 6 months of using Magnet.


Magnet – Ultra low cost solution

▪ Magnet works in any Standard Android Hardware.

▪ If you already have TVs in store they can be brought on Magnet at ultra low cost.

▪ Relief!!!, Magnet ( Basic subscription ) is Free. Free now and Free forever.

▪ If you are still thinking, Lets give you a demo and we bet you would love it.


Get Started Now!!

▪ Visit http://www.magnet.mintm.com/

▪ Create campaigns from the comfort of your office or home

▪ Full control on Schedule, locations and type of outlets you want to target

▪ Full support for Video, Banners & HTML content.

▪ Hundreds of free Templates to get going easily.

▪ Presence in India, US, Dubai and Ireland.


http://www.magnet.mintm.com/

magnet – digital signage ad network - retailer

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