magnolia conference 2015 - boris kraft's keynote
TRANSCRIPT
Boris Kraft CHIEF VISIONARY OFFICER
& CO-FOUNDER
“Everything changes and nothing stands still.”—Heraclitus
MagnoliaMy role
Our world
digital transformation
What is the digital transformation?
We’re all deep in it
It’s changing everything
Innovation in surprising
places
Why is it happening
now?
? WWW (
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IoT
&
NET
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#
%
$
!
CharacteristicsDisinter-mediation
Dematerial-ization
Self- service
Sharing economy
New business
models
Massive
disruption
Legacy
channels
devalue
Value of
ownership
changes
CharacteristicsDisinter-mediation
Dematerial-ization
Self- service
Sharing economy
New business
models
Massive
disruption
Legacy
channels
devalue
Value of
ownership
changes
$5bn deflation ’00-‘07
… with <30 staff
CharacteristicsDisinter-mediation
Dematerial-ization
Self- service
Sharing economy
New business
models
Massive
disruption
Legacy
channels
devalue
Value of
ownership
changes
$5bn deflation ’00-‘07
… with <30 staff
Critical challenges for
businesses
Do you have the right
people?
Are they empowered
to act?
Do you know what you want?
Can you know how to
get there?
Do you know what you want?
Can you know how to
get there?
Accelerated change
Martec landscape
Time to market
Customer experience
How can we help?
How can we help?
An OS for digital transformation
Unify digital infrastructure
Unify digital touchpoints
Empower employees
Make digital infrastructure
easy to use
Open Suite Approach Agility
An ecosystem to master digital transformation
An ecosystem to master digital transformation
Connectors
Apps
SAASAcademy
Partners
IOT Support
Case in point:
Internet of Things
IoT is an API for the real world. Zak Greant, Sr. Technical Evangelist, Magnolia
Things with sensors, connectivity & logic that communicate with you, others & among themselves.
By 2020, more than seven billion people and businesses, and at least 30 billion devices, will be connected to the Internet.
Jorge Lopez, VP & Distinguished Analyst, Gartner
IoT is a huge catalyst for digital
transformation
Beacon Management
App
Location Management
Coupon Management
App
Summary
Have a beautiful
day