mahala mobile presentation 2011
TRANSCRIPT
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Who is mahalaMobile?Mobile Development
• Mobile site design and setup, custom development• Full handset detection, auto mobile number detection• On-the-fly mobi site rendering based on handset capabilities• Mobile Ad serving engines• Mobile Analytics and reporting• SMS Gateway and SMS modules
Mobile MarketingAd targeting offered by the following methods:
• Demographic, Geographic, Contextual, Device, Carrier• Mobile display vs Mobile Search
• CPC Text + Banner and CPM Text + Banner ad placement on a number of mobile ad networks
• We provide mobile strategy, campaign optimization, interim & post campaign reporting and post campaign click analysis
• We also ensure all ads and campaigns are in accordance with the current Mobile Best Practice
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Mobi Sites:
mobile marketing and mobile technology enabler
creative mobile marketing and custom development solutions
in-house design and technology development team
create a powerful mobile communication channel direct to your customer non intrusive mobile solutions that are designed according to your own strategy and objectives
conceptualising, managing, developing & implementing mobile technologies
offers mobi sites, advertising & premium rated SMS and more...
* Home/service-products/optin- signup/contact/about pages * Mobile device recognition & rendering * Click-2-Call & SMS WAP Push links * Optin Database/Registration Form * SMS Short Codes/SMS, Multimedia, Voting & Voucher Modules* Mobile analytics (reporting)
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mahalaSMS Advertising Campaigns : SMS Advertising:
60 characters that are provided for advertisers to be placed on any free text message being
sent through mahalaSMS
mahalaSMS.mobi
YAY! U2 is comng 2 S.Africa-Will buy tickets @ the shop 4 us now! It’s gonna b so gr8! <Visit tickets.mobi! Stand a chance to win ten U2 concert tickets>
mahalaSMS
Options Back Reply
Mobile Site Advertising:
Connect to Goodyz
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Some of our servicesMahala means “free” mahalaMobile’s clients:
• www.bongi.mobi • www.mahalasms.mobi• www.mahalachat.mobi• www.mahalavideo.mobi• www.mahalaweather.mobi• www.mahalasoccer.mobi• www.mahalatoilet.mobi• www.mybookmark.mobi• www.myhandset.mobi
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What is What is bongi.mobi?• Is a place where anyone can build their own mobi site for MAHALA!• mahalaMobile has spent the last 2 years developing best practices for
mobile development, all of which are showcased in bongi.mobi!
Technologies • Fast document orientated database (as used by Facebook & YouTube)• Full Handset detection• Transcoding - Image/Font Resizing (based on handset capabilities)• Own Mobile Ad Serving• Geolocation, tinyURL• Multimedia (images, video, music)• Own Analytics and tracking• Click-2-call• SMS (including WAP PUSH), Email Modules• 3rd Party API Integration (weather, translation, currency conversion)
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Mobile CheckYour mobi.readiness score is calculated from the results displayed below. Failing tests and large page sizes both lower the score.
Readiness, Size, Time & Cost
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Handset Rendering Emulation Actual Device
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Display vs Search?
VS
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Neil Croft(t) 011 025 2818 (sales)
(t) 011 023 2818 (technical)(w) www.mahalamobile.co.za
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