DAINIK BHASKAR JABALPUR, SATNA & CHHINDWARA (MAHAKAUSHAL)

DAINIK BHASKAR JABALPUR, SATNA & CHHINDWARA (MAHAKAUSHAL)

JABALPUR+SATNA: 227385 copies/day

New Edition CHINNDWARA: 28174 copies/day

70% READERSHIP IN JABALPUR CITY

POPULATION AND GEOGRAPHICAL AREA OF MAHAKAUSHAL

CENSUS 2001

 

  AREA(SQ.KMS) POPULATION

JABALPUR 10160 2167469

KATNI   1063689

BALAGHAT 9229 1445760

CHHINDWARA 11815 1848882

SEONI 8758 1165893

DAMOH 7306 1081909

MANDLA 13269 893908

DINDORI   579312

NARSINGHPUR 5133 957399

SHAHDOL 14028 1572748

UMARIYA   515851

SATNA 7502 1868648

REWA 6314 1972333

PANNA 7135 854235

SIDHI 10256 1830553

CHHATARPUR 8687 1474633

TIKAMGARH 5048 1203160

SINGRAULI    

ANUPPUR   484224 POPULATION OF MAHAKAUSHAL 38.40%

TOTAL 124640 22980606 AREA OF MAHAKAUSHAL 40.50%

JABALPUR: AN INTRODUCTIONJABALPUR: AN INTRODUCTION

Jabalpur city enjoys the status of regional centre with good connectivity. It houses several state and national level Government offices like:

• State High Court•State Electricity Board•Post & Telegraph Workshop •Three Large Universities•Army base•Government Defense Factories -Ordinance Factory, Khamariya -Gun Carriage Factory -Vehicle Factory Jabalpur -Grey Iron Foundry -506 Work Shop &Its ancillary industries.• Telecom Factories• Telecom Training Centre• Tropical Forest Research Institute• Weed Research Institute

Jabalpur city enjoys the status of regional centre with good connectivity. It houses several state and national level Government offices like:

• State High Court•State Electricity Board•Post & Telegraph Workshop •Three Large Universities•Army base•Government Defense Factories -Ordinance Factory, Khamariya -Gun Carriage Factory -Vehicle Factory Jabalpur -Grey Iron Foundry -506 Work Shop &Its ancillary industries.• Telecom Factories• Telecom Training Centre• Tropical Forest Research Institute• Weed Research Institute

A very large proportion of city’s workforce is engaged in these establishments. The primary drivers of the economy of Jabalpur are the service sector and also trade and commerce. Jabalpur serve as a Regional Wholesale Market for agricultural produce and implements, fertilizers, drugs etc. Household and small scale industries like bidi-making also contribute to economy but marginally. The city has tourism potential which is under utilized. Jabalpur has variety of industries most of these have bases in mineral substances of economy values found in district. Readymade garment industry is one of the most popular and profitable business on Jabalpur. Lime stone related industries, saw-mills, food processing industries. Poultry hatcheries is also an important segment.

A very large proportion of city’s workforce is engaged in these establishments. The primary drivers of the economy of Jabalpur are the service sector and also trade and commerce. Jabalpur serve as a Regional Wholesale Market for agricultural produce and implements, fertilizers, drugs etc. Household and small scale industries like bidi-making also contribute to economy but marginally. The city has tourism potential which is under utilized. Jabalpur has variety of industries most of these have bases in mineral substances of economy values found in district. Readymade garment industry is one of the most popular and profitable business on Jabalpur. Lime stone related industries, saw-mills, food processing industries. Poultry hatcheries is also an important segment.

HISTORICAL BACKGROUNDHISTORICAL BACKGROUND

16th Century-Gondwana

1781- Maratha Governor of Sagar acquired Jabalpur area.

1798-Peshwa Marathas granted to Bhosle Princess of Nagpur.

1818-British occupied Jabalpur. Under British Rule Jabalpur became capital of Sagar and Narmada territories which was the part of North Western Province.1861-New Central Province part formed.

1903- That Central Province became the Central Province of Berar.

Early 20th Century- Jabalpur was the HQ of a brigade in the 5th region of Southern Army.

UNIVERSITY/INSTITUTIONUNIVERSITY/INSTITUTION

o RANI DURGAVATI VISHWAVIDYALAYA(RDVV)o JAWAHAR LAL NEHRU AGRICULTURE UNIVERSITY(JNKVV)o M.P.VETERNIARY UNIVERSITYo BHOJ OPEN UNIVERSITYoINDIRA GANDHI NATIONAL OPEN UNIVERSITY(IGNOU)o MAHARSHI MAHESH YOGI VEDIC VISHWAVIDYALAYAo NETAJI SUBHASH CHANDRA BOSE MEDICAL COLLEGE JABALPURo S.S. MEDICAL COLLEGE, REWA oAWADHESH PRATAP SINGH VISHWAVIDYALAYA,REWA

o RANI DURGAVATI VISHWAVIDYALAYA(RDVV)o JAWAHAR LAL NEHRU AGRICULTURE UNIVERSITY(JNKVV)o M.P.VETERNIARY UNIVERSITYo BHOJ OPEN UNIVERSITYoINDIRA GANDHI NATIONAL OPEN UNIVERSITY(IGNOU)o MAHARSHI MAHESH YOGI VEDIC VISHWAVIDYALAYAo NETAJI SUBHASH CHANDRA BOSE MEDICAL COLLEGE JABALPURo S.S. MEDICAL COLLEGE, REWA oAWADHESH PRATAP SINGH VISHWAVIDYALAYA,REWA

NUMBER OF GOVT/PRIVATE COLLEGESNUMBER OF GOVT/PRIVATE COLLEGES

JABALPUR SATNA

GOVT.COLLEGES 13 4

MED. COLLEGE 1 1

ENGG. COLLEGE 1 1

MANAGEMENT COLLEGE 1 -

OTHER 1

PRIVATE COLLEGES 47 17

DENTAL COLLEGE 1 -

MANAGEMENT COLLEGE 10 3

ENGG. COLLEGE 20 6

OTHER 6 -

COACHING INSTITUTES:COACHING INSTITUTES:

Sector Jabalpur Satna

PMT/PET/IIT 45 15

Computer Inst. 20 20

English Coaching 8 5

Accountancy 5 2

Air Hostess Training 2 Nil

Fashion Designing 4 1

MARBLE COMPANIES:MARBLE COMPANIES:

COMPANY TEHSIL DIST

SAMDARIYA MARBLES

SLIMENABAD KATNI

SOVIL MINES LTD BAHORIBAND KATNI

DIVYA MARBLE BAHORIBAND KATNI

LAXMI GAUR MARBLE

BAHORIBAND KATNI

BAHUBALI MARBLE

BAHORIBAND KATNI

ARIHANT MARBLE BAHORIBAND KATNI

BADKUL MARBLE BAHORIBAND KATNI

B.R. MARBLE BAHORIBAND KATNI

OJASWAL MARBLE

BAHORIBAND KATNI

VYANKATESH MARBLE

BAHORIBAND KATNI

R.K. MARBLES SLIMNABAD KATNI

CEMENT FACTORIES CEMENT FACTORIES

• MAIHAR CEMENT, SARLA NAGAR,DIST SATNA.• ACC CEMENT,KAYMORE KATNI, DIST KATNI• J.P. CEMENT, J.P. NAGAR, DIST REWA.• PRISM CEMENT,RAMPUR BAGHELAN, DIST. SATNA• BIRLA CEMENT, SATNA• Mycem Cement(Heidelberg), Damoh

• MAIHAR CEMENT, SARLA NAGAR,DIST SATNA.• ACC CEMENT,KAYMORE KATNI, DIST KATNI• J.P. CEMENT, J.P. NAGAR, DIST REWA.• PRISM CEMENT,RAMPUR BAGHELAN, DIST. SATNA• BIRLA CEMENT, SATNA• Mycem Cement(Heidelberg), Damoh

CEMENT PRODUCTION OF MAHAKAUSHAL(2009-10)

1975000 TONNES

VALUE-7900 CRORES

PER MONTH PRODUCTION OF IMPORTANT COMPANIES CEMENT (IN TONNES ) ( IN TONNES)

J.P.CEMENT 800000 BIRLA CEMENT 150000

PRISM 375000 ACC 300000

MAIHAR CEMENT 250000 MYCEM 100000

BANK WISE SUMMARY OF DEPOSIT AND ADVANCES (DECEMBER - 2010)BANK WISE SUMMARY OF DEPOSIT AND ADVANCES (DECEMBER - 2010)S.NO. BRANCH NAME TOTAL

DEPOSITTOTAL

ADVANCEC.D.

RATIO

1 STATE BANK OF INDIA 2827.67 1228.68 43.45

2 CENTRAL BANK OF INDIA 523.69 227.64 43.47

3 BANK OF MAHARSHTRA 187.33 87.38 46.64

4 BANK OF INDIA 474.18 251.90 56.12

5 BANK OF BARODA 394.73 25.98 6.58

6 PUNJAB NATIONAL BANK 502.42 245.50 48.86

7 S.B. OF INDORE 203.71 86.84 42.53

8 UNION BANK OF INDIA 709.51 447.37 63.05

9 ALLAHABAD BANK 907.44 380.94 41.98

10 UCO BANK 420.68 62.82 14.93

11 UNITED BANK 19.70 6.62 33.60

12 DENA BANK 122.38 15.41 47.73

13 IOB 56.08 8.26. 14.73

14 INDIAN BANK 54.37 11.89 21.87

15 OBC 27.73 10.08 36.35

16 VIJAYA BANK 36.87 17.98 48.77

17 SYNDICATE BANK 32.49 23.17 71.31

18 CANARA BANK 134.01 45.71 34.11

19 ANDHRA BANK 39.93 6.72 16.83

20 CORPORATION BANK 69.97 17.89 25.57

21 PUNJAB & SINDH BANK 53.34 13.48 25.27

22 STATE BANK OF PATIALA 24.17 13.93 57.63

TOTAL COMMERCIAL BANK 7822.40 3278.99 41.92

23 M.K.G.B. 78.92 40.97 51.91

24 J.S.K.&G.V. 0.36 12.29 3413.89

25 J.S.K.B. MARYADIT 73.51 102.13 138.93

TOTAL CO.OP. BANK 73.87 114.42 154.89

26 H.D.F.C. BANK 72.41 92.20 127.68

27 IDBI BANK 266.79 6.06 2.27

28 ICICI BANK 130.91 150.32 114.83

29 BANK OF RAJASTHAN

9.64 3.10 32.16

30 AXIS BANK 160.00 41.76 26.10

31 INDUSIND BANK 88.16 147.01 166.75

TOTAL OF OTHERS 727.71 440.45 60.53

GRAND TOTAL 8702.90 3874.83 44.52

Company wise 2-Wheeler Sales(Registered at RTO, Jabalpur)

Company 2008-09 2009-10

Bajaj 4617 4753

Honda(Motor Cycle/Scooter)

3750 4938

Hero Honda 10707 13875

Kinetic Honda 4

JABALPUR AUTOMOBILE MARKET: JABALPUR AUTOMOBILE MARKET:

Total Growth 20.85%

Company 2008-09 2009-10

Kinetic Engineering 6 -

TVS Motor Company 3447 3608

LML 6

Suzuki 1191 1198

Yamaha 151 244

Mahindra 2-Wheeler - 223

Total 23683 28839

NUMBER OF VEHICLES OF VARIOUS CATEGORIES REGISTERED IN JABALPURNUMBER OF VEHICLES OF VARIOUS CATEGORIES REGISTERED IN JABALPUR

Good Vehicle Multi Excel 441 647 46.71

Medium/Heavy Good 122 194 59

L. Good Vehicle 4 Wheeler 474 606 27.85

Light Goods Vehicle 3 Wheeler

326 382 17.18

Bus Big Ordinary 4 29 ABN. GROWTH +

Deluxe 4 8 100

Omni(12+3) 515 626 21.55

Mini Bus 73 82 13.41

Motor Cab 253 343 35.57

Auto Rickshaw 70 953 ABN. GROWTH +

Moped 190 56 -VE 70.52

M/Cycle Scooter 24190 29263 21.18

Car 4901 5703 16.36

Jeep 9 7 -VE 22.22

Tractor 449 457 1.78

Tractor & Trolly 72 46 -VE 36.11

Other 82 83 MAINTAINED

Total 32171 39485 22.73

2008-09 2009-10 % Growth

BRAND VARIANT APR 09-MAR 10 APR 10- DEC 10

BAJAJ

PULSAR 1339 1594

DISCOVER 1631 2413

PLATINA 1259 870

CT-100 12 2

XCD / 135 412 15

KRISTAL 61 15

AVENGER 39 32

TVS

TVS STAR 629 346

STREAX 779 409

JIVE 0 42

WEGO 0 334

APACHE 174 158

XL SUPER 277 445

FLAME 66 7

SCOOTY PEP 1632 1608

TEENZ 51 62

JABALPUR TWO WHEELER MARKET: JABALPUR TWO WHEELER MARKET:

BRAND VARIANT APR 09-MAR 10 APR 10- DEC 10

SUZUKI

SLING SHOT - 64

ZEUS150 79 137

ZEUS 73 41

HEAT 72 6

ACCESS 974 996

HONDA

UNICORN 84 74

SHINE 849 795

ACTIVA(SCV 100) 2998 2323

DIO 41 84

AVIATOR 452 439

TWISTER 17 263

STUNNER 497 287

MAHINDRA

FLYTE 62 8

DURO 84 142

RHODEO 77 112

Jabalpur Two Wheeler Market:Jabalpur Two Wheeler Market:

BRAND VARIANT APR 09-MAR 10 APR 10- DEC 10

HERO HONDA

KARIZMA 116 131

CD DAWN 3383 2739

SPLENDOR SUPER 174 120

SPLENDOR HH 4484 3830

PASSION 3993 3064

GLAMOUR 373 256

CBZ 521 489

HUNK 159 99

PLEASURE 672 941

YAMAHA

FZ 188 122

CRUX 16 9

GLADIATOR 21 8

R 15 19 9

JABALPUR TWO WHEELER MARKET: JABALPUR TWO WHEELER MARKET:

BRAND VARIANT APRIL 2009MARCH 2010

APRIL 2010DEC 2010

DECEMBER 2010

DEALER 1

MARUTI ALTO 967 548 71 653

ALTO K-10 - 50 19 271

ZEN 392 256 25 251

MARUTI 800 107 41 9 91

MARUTI OMNI 703 439 57 393

AMBULANCE 14 9 4 -

WAGON R 1082 533 82 454

A STAR 154 117 9 160

SWIFT 351 250 36 256

SWIFT DZIRE 216 114 17 138

SX4 69 80 8 208

RITZ 255 246 28 165

VERSA 3 - - -

VITARA 2 - - -

GYPSY 851 51

EEKO 27 158 24 155

TOTAL 5193 2892 389 3246

MAHAKAUSHAL FOUR WHEELER MARKET: MAHAKAUSHAL FOUR WHEELER MARKET:

BRAND VARIANT APRIL 2009MARCH 2010

APRIL 2010DEC 2010

DECEMBER 2010

DEALER 1

TATA SAFARI 59 75 17 190

SUMO 74 56 3

INDICA 159 62 2 78

INDICA VISTA 249 185 29 348

INDIGO 188 115 19 352

MARINA - - - -

MANZA 24 144 14 115

WINGER 4 2 8

MAGIC 67 76 11

NANO 69 116 5 171

FIAT LINEA 10 6 1 20

PUNTO 7 8 1

ARIA 1

MUV 90

TOTAL 888 845 110 1365

MAHAKAUSHAL FOUR WHEELER MARKET: MAHAKAUSHAL FOUR WHEELER MARKET:

BRAND VARIANT APRIL 2009MARCH 2010

APRIL 2010DEC 2010

DECEMBER 2010

DEALER 1

HYUNDAI SANTRO 108 90 16

i10 478 383 68

i20 63 95 16

GETZ 4 1 -

ACCENT 9 5 -

VERNA 12 8 1

TOTAL 674 582 101

GM MOTORSCHERVOLET

SPARK 74 51 6 170

AVEO 11 7 1 11

UVA 6 1 - 12

OPTRA - - - -

TAVERA 38 56 5 195

CAPTIVA - 1 - 3

CRUZ 1 5 - 8

BEAT 7 65 10 172

TOTAL 137 186 22 571

MAHAKAUSHAL FOUR WHEELER MARKET: MAHAKAUSHAL FOUR WHEELER MARKET:

BRAND VARIANT APRIL 2009MARCH 2010

APRIL 2010DEC 2010

DECEMBER 2010

DEALER 1

MAHINDRA BOLERO 200 140 18

SCORPIO 109 71 8

XYLO 31 80 17

TEMPO TRAX 36 34 3

LOGAN 8 3 1

TOTAL 382 328 47

HONDA JAZZ 40 8 -

CRV 3 3 -

ACCORD 6 4 -

CIVIC 7 4 1

CITY 74 40 3

TOTAL 130 57 4

MAHAKAUSHAL FOUR WHEELER MARKET: MAHAKAUSHAL FOUR WHEELER MARKET:

BRAND VARIANT APRIL 2009MARCH 2010

APRIL 2010DEC 2010

DECEMBER 2010

DEALER 1

TOYOTA FORTUNER 11 18 1

INNOVA 108 46 2

QUALIS - - -

COROLLA 7 1 -

CAMRY - 1 -

TOTAL 126 66 3

FORD FIGO 23 5

FUSION - 1 -

INDURA - - -

ICON 2 2 -

ENDEVOUR 1 - -

FIESTA 5 3 1

TOTAL 8 28 6

MAHAKAUSHAL FOUR WHEELER MARKET: MAHAKAUSHAL FOUR WHEELER MARKET:

Operator Market Share %

Airtel 25%

BSNL 10%

Idea 23%

Reliance Comm (CDMA+GSM)

20%

Aircel 2%

Vodafone 8%

Tata Indicom 3%

Docomo 7%

Videocon 2%

All companies focusing on 5 lac customers No. of fresh activation 3.6 lac with the Churn Rate of 50-60%Every year 1.5 to 1.80 lac connections increase over 25 lac base

Mahakaushal Market of Telecom CompaniesMahakaushal Market of Telecom Companies

Total Revenue 500 Crores

State Percentage

Delhi+UP 24%

MP+Chattisgarh 6%

Gujrat 20%

Mumbai 20%

Haryana & Punjab 15%

Chennai 15%

We are facing problems in getting advertisement of various Hindi TV programme. Because for entire M.P. percentahe TRP Calculation is only 6%, whereas for smallesr states Higher TRP is considered. So we need to highlight Total Population, Hindi speaking belt

ELECTRONIC MEDIA TRP CALCULATIONELECTRONIC MEDIA TRP CALCULATION

Company Sales/Month

Nokia 30000

Samsung 8000

Spice 15000

Micromax 25000

LG Mobile 1500

Onida 2500

Maxx 2500

Zen 4500

Intex 4500

Byond 1500

IO Sound 1000

Rage 1000

Sony 250

Videocon 1500

Motorola 700

91350

MAHAKAUSHAL MOBILE MARKET: MAHAKAUSHAL MOBILE MARKET:

BRAND PC LAPTOP

SONY N.A. 12.12%

DELL 8.10% 40.90%

ACER 13.5% 7.58%

WIPRO 16.90% 7.58%

COMPAQ 10.80% 15.15%

HCL 16.22% 9.10%

HP 12.84% 9.10%

LENOVO 8.10% 4.55%

OTHER 13.52% 9.10%

MAHAKAUSHAL COMPUTER MARKET: MAHAKAUSHAL COMPUTER MARKET:

SPECIAL

HIGHLIGHTS

FOUR

WHEELER

MARKET

DEALER 1

MODEL APR MAY JUNE JUL AUG SEP OCT NOV DEC JAN FEB MARCH TOTAL

ALTO 74 68 56 48 52 89 128 31 110 44 57 85 842

W/R 61 49 46 62 78 70 94 50 106 31 51 69 767

CAR 10 10 8 1 3 8 12 7 12 1 2 16 90

SWIFT 32 20 24 26 20 20 26 27 26 16 27 26 290

DZIRE 14 13 10 19 10 12 11 15 14 8 16 12 154

SX4 5 1 4 7 6 8 4 3 6 6 6 10 66

OMNI 32 39 43 36 36 41 56 37 46 33 38 87 524

ZEN 21 31 25 17 15 23 52 35 32 21 26 47 345

GYPSY 3 3 0 0 0 2 5 4 1 1 2 5 26

EECO 0 1 0 0 0 0 0 0 0 5 12 9 27

A-STAR 10 18 12 13 10 7 9 4 6 4 8 10 111

RITZ 0 12 15 22 20 20 20 18 17 14 22 27 207

G.VITARA 0 0 0 0 1 0 0 0 0 0 0 0 1

TOTAL 3450

DEALER 2 1700

GRAND TOTAL 5150

MARUTI SUZUKI SALE IN JABALPUR 2009-10

MARUTI SUZUKI SALE IN JABALPUR 2009-10

SPECIAL

HIGHLIGHTS

FOUR

WHEELER

MARKET

Standard Auto received “Platinum Award”All India ranking 9th out of 98 dealersMarket Share in Jabalpur: 69%Growth: 31%Standard Auto Jabalpur Won 1. Best Exchange Sale2.Highest growth3. Highest sales volume(3450 Cars)

Standard Auto received “Platinum Award”All India ranking 9th out of 98 dealersMarket Share in Jabalpur: 69%Growth: 31%Standard Auto Jabalpur Won 1. Best Exchange Sale2.Highest growth3. Highest sales volume(3450 Cars)

LIC Jabalpur DivisionAll India Ranking : 2nd in Regular Premium Collection100% Annual Target Achievement in 2010New Policies Sold 2,62,989First Premium Collection:289.53 CroresMarket Share: 1st Premium : 72.10%

Nos of Policies : 73.45%

SOME MORE

HIGHLIGHTS &

ACHIEVEMENTS

MAHAKAUSHAL LCD TV MARKETMAHAKAUSHAL LCD TV MARKET

CATEGORY UNITS VOLUME

Jabalpur 15000 30 CroresUp Country 11000 24 CroresMahakaushal 26000 56 Crores

Brand Market Share

SAMSUNG 32.30%

L.G. 23.07%

SONY 18.46%

VIDEOCON GROUP 12.54%

PANASONIC 4.62%

PHILLIPS 3.85%

OTHERS 5.15%

COLOUR TV MARKETCOLOUR TV MARKET

MAHAKAUSHAL AREA

UNIT VALUEJABALPUR 128000 70.68 Crores UPCOUNTRY 192000 115.20 Crores MAHAKAUSHAL 320000 192.00 Crores

MARKET SHARE

Curve TV/Flat TV L.G. 31.30% SAMSUNG 20.9% VIDEOCON 26.1% SONY 5.22% PHILLIPS 4.65% OTHER 11.83%

UNITS VALUE50000 10.00

CRORE

MARKET SHARE

PHILIPS 24%LG 12%VIDEOCON 6% SAMSUNG 3%SONY 12%ONIDA 2%OTHER 43%

UNITS VALUE50000 10.00

CRORE

MARKET SHARE

PHILIPS 24%LG 12%VIDEOCON 6% SAMSUNG 3%SONY 12%ONIDA 2%OTHER 43%

MAHAKAUSHAL DVD MARKET:MAHAKAUSHAL DVD MARKET:

MAHAKAUSHAL REFRIGERATOR MARKETMAHAKAUSHAL REFRIGERATOR MARKET

CATEGORY UNITS VOLUME MARKET SHARE

SIDE BY SIDE

500 L + MODELS

30 0.18 CRORE

SAMSUNG 60%

L.G. 40%

FROST FREE 12900 10.32 CRORE

SAMSUNG 20%

L.G. 30%

WHIRLPOOL 11%

GODREJ 12%

Videocon 23%

DIRECT COOL

55100 33.06 CRORE

SAMSUNG 18%

L.G. 33%

WHIRLPOOL 9%

GODREJ 14%

Videocon Grp 24%

MAHAKAUSHAL WASHING MACHINE MARKETMAHAKAUSHAL WASHING MACHINE MARKET

UNITS VALUE FULLY AUTOMATIC 600 0.42 CRORESEMI AUTOMATIC 36,000 25.20 CRORE

UNITS VALUE FULLY AUTOMATIC 600 0.42 CRORESEMI AUTOMATIC 36,000 25.20 CROREMARKET SHARE

VIDEOCON 33%L.G. 28%SAMSUNG 17%WHIRLPOOL 11%GODREJ 5%OTHERS 6%

MARKET SHARE

VIDEOCON 33%L.G. 28%SAMSUNG 17%WHIRLPOOL 11%GODREJ 5%OTHERS 6%

MAHAKAUSHAL MICROWAVE OVEN MARKET:MAHAKAUSHAL MICROWAVE OVEN MARKET:

UNIT VALUE 4000 3.2 CRORE

UNIT VALUE 4000 3.2 CRORE

MARKET SHARE

SAMSUNG 20% L.G. 45%WHIRLPOOL 3%OTHER 32%

MARKET SHARE

SAMSUNG 20% L.G. 45%WHIRLPOOL 3%OTHER 32%

MAHAKAUSHAL A.C. MARKETMAHAKAUSHAL A.C. MARKET

UNITS VALUE MAHAKAUSHAL 9000 18.00 CROREJABALPUR CITY 4700 9.40 CRORE

MARKET SHARE L.G. 30%VOLTAS 27%SAMSUNG 12%GODREJ 8%VIDEOCON 18%WHIRLPOOL 2%OTHER 3%

MARKET SHARE L.G. 30%VOLTAS 27%SAMSUNG 12%GODREJ 8%VIDEOCON 18%WHIRLPOOL 2%OTHER 3%

Changes in Market:Opens New HorizonsChanges in Market:Opens New Horizons

Retail Market: Following retail markets opened in the Town 5 Reliance Fresh Outlet, Vishal Mega Mart, South Avenue Mall & Samdareeya Mall

Education Field: Good number of students going to other cities for higher education which extends opprtunity for all centres to procure good quantum of business from Education institutes

Big Power Projects likely to establish which will add to economy of Mahakaushal

Investment in Real Estate: Looking to the reserve fund(deposits) available with the people of Mahakaushal, there is a good scope of investment in the real estate market. Inter/Intra State Builders can focus the market like Omaxe City etc

Change in Life style: In last 2 years good number of branded apparels, jewellery and footwear showroom opened in the town. And practically all showroom fetching excellent sales

Retail Market: Following retail markets opened in the Town 5 Reliance Fresh Outlet, Vishal Mega Mart, South Avenue Mall & Samdareeya Mall

Education Field: Good number of students going to other cities for higher education which extends opprtunity for all centres to procure good quantum of business from Education institutes

Big Power Projects likely to establish which will add to economy of Mahakaushal

Investment in Real Estate: Looking to the reserve fund(deposits) available with the people of Mahakaushal, there is a good scope of investment in the real estate market. Inter/Intra State Builders can focus the market like Omaxe City etc

Change in Life style: In last 2 years good number of branded apparels, jewellery and footwear showroom opened in the town. And practically all showroom fetching excellent sales

Branded Apparels Showroom: Lee Wrangler, Pepe, BlackBerry, Provogue, Spykar, Levi’s, Levi’s Signature, Mufti, Raymonds,, K-Lounge, Cotton County, Cantabill, D-cot, Turtle, John Player, Barcelona, Monte Carlo, Gini n Johnny, Catmoss, Manyavar & Wills Life Style

Branded footwears: Woodland, Reebok, Adidas, Reliance Foot Prints, Metro Shoes & Khadim

Branded Jewellery: Tanishq, Gitanjali, Ddmas & Nakshatra

Mahakaushal is very big market for home appliances

As Mahakaushal contributes 40% of the total population of Madhya Pradesh and covers 40% area of M.P. It is very big market for all FMCG products & other commodities.

Infact Mahakaushal is very big consumer market……Having potential for products produce by any corporate all over country and so it has tremendous potential for corporate Advertising.

Branded Apparels Showroom: Lee Wrangler, Pepe, BlackBerry, Provogue, Spykar, Levi’s, Levi’s Signature, Mufti, Raymonds,, K-Lounge, Cotton County, Cantabill, D-cot, Turtle, John Player, Barcelona, Monte Carlo, Gini n Johnny, Catmoss, Manyavar & Wills Life Style

Branded footwears: Woodland, Reebok, Adidas, Reliance Foot Prints, Metro Shoes & Khadim

Branded Jewellery: Tanishq, Gitanjali, Ddmas & Nakshatra

Mahakaushal is very big market for home appliances

As Mahakaushal contributes 40% of the total population of Madhya Pradesh and covers 40% area of M.P. It is very big market for all FMCG products & other commodities.

Infact Mahakaushal is very big consumer market……Having potential for products produce by any corporate all over country and so it has tremendous potential for corporate Advertising.

IMPACTIMPACTCAREER

LAUNCHER

BIG BAZAAR (SAB SE SASTE PAANCH DIN)

FRONTIER BAJAJ

(EXCHANGE OFFER)

DATE PUBLICATION ADVT. SIZE RESPONSE

04-12-2010

PATRIKA,

NAI DUNIA

HP

HP

4 PHONE

CALLS

05-12-2010

DAINIK BHASKAR

(CITY BHASKAR)

HP 400 STUDENTS ATTENDED SEMINAR

DATE PUBLICATION ADVT. SIZE RESPONSE

22/01/11 DAINIK BHASKAR

(CITY BHASKAR)

40X26 • 39000 FOOTFALL• NO. OF BILLS RAISED 14500• SALE 1.5 CRORE WITH 30% GROWTH

DATE PUBLICATION

EXCHANGE ENQ.

OTHER

ENQ

TOTAL ACTUAL EXCHANGE

REMARK

18/02/2010 DAINIK

BHASKAR

155 70 225 65 • INSTANT & ALSO SUSTAINED IMPACT OF AD PUBLISHED IN DAINIK BHASKAR OBSERVED

19/02/2010 PATRIKA 148 49 197 46

103 34 164 31

NO. OF TICKETS SOLD IN FOUR DAYS PRIOR TO ADVERTISEMENT

AVERAGE ADVT. IN CITY BHASKAR & TICKETS SOLD IN 4 DAYS

AVERAGE PERCENTAGE INCREASE

1532 383 4161 1040 171.54%

Poor Response of Half Page Advt. Published in Patrika For Vishal Mega Mart

Poor Response of Half Page Advt. Published in Patrika For Vishal Mega Mart

DATE SIZE OF ADVT

FOOT FALL

SALES(IN LAC)

REMARK

5/2/2010

No Advt. 500 1.50(Base Sale) Prior to release of Advt. 5/02/2010 footfall in Vishal Megamart was 500 & Sale was 1.50 lac

On 6/02/2010 Half Page Advt. released & Sale registered only 3.5 Lac & a day later despite of 1st SUNDAY, Sale was only 5 Lac & from very next day sale started showing down trend. Only 6.50 Lac rise in 4 days recorded

6/2/2010

Half Page 800 3.50

7/2/2010

- 1200 5.00

8/2/2010

650 2.25

9/2/2010

575 1.75

DATE SIZE OF ADVT.

FOOTFALL SALES(IN LAC)

REMARKS

22/1/2010 No Advt. 500 1.65(Base Sale)

Against an anticipated sale of 8.25 Lac as per the average sale, Sales recorded 26.95 Lac with increase of 18.7 Lac Sale in 5 Days Significant sustained positive response of the 40 CC advt. observed

23/1/2010 16x10 700 2.2024/1/2010 1000 4.0025/1/2010 825 3.7526/1/2010 2000 10.0

27/1/2010 1400 7.0