mahindra samriddhi agri awards
DESCRIPTION
Mahindra Samriddhi Agri Awards. Category : Best Integrated Initiative using ATL/BTL. M&M Objective. Lead the Country towards Farm Technology ( Samriddhi ) By Recognizing Agri Innovation ( Agri Awards ). Strategy. Bring the backbone of the country in Forefront - PowerPoint PPT PresentationTRANSCRIPT
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Mahindra SamriddhiAgri Awards
Category : Best Integrated Initiative using ATL/BTL
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M&M Objective
Lead the Country towards Farm Technology (Samriddhi)
By Recognizing Agri Innovation (Agri Awards)
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Strategy
Bring the backbone of the country in Forefront & Honor their Contribution
From Here....To Here
Also, Bringing the Women Farmers Forward
From Here…
..To Here
M&M Samriddhi India Agri Awards
An Initiative to Recognize Farmers’ Contribution to Indian Farming
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The Outstanding Agri Innovations
The Standard Output
Innovative Technique Use
Increased Output Using Drip Water Irrigation
Increased Output UsingNew technique
Innovative Terrace Farming by Women Farmers
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Approach
Nationwide Initiative’s
Awareness & Hype
360 Degree Robust Communication Plan
Exploration of Millions of
Farmers’ Innovative Techniques
Selection of
Most Innovative Farmers
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Integration of ATL & BTL To Enable Reaching & Exploring
a Wide Universe of Farmers Association with Agri Universities & Agri Societies
Mobile Communication Units
One-on-One InteractionLeaflets DistributionStatic Visibility
Print Media
National TV Coverage
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Result
M&M Samriddhi Awards –
Igniting Innovation in Agriculture
Farm Technology
(Agri Innovation & IT)
Rural Prosperity (Encouraging Rural Women)
Driving Agri Partners & Propellers
Together Contributing to Country’s GDP