One Fabulous Fit® Tailored Demi Bra # 07959 is the perfect everyday bra! •Two way stretch cups offers support up, down, and across the bust providing seamless uplift shaping •Soft and smooth feel •Disappears under clothes •Low plunge that's perfect under all types of clothing •Underwire •Sizes: 32A-38DD Fabric Content Molded Cups: 83% Nylon, 17% Elastane

Maidenform Demi Bras are perfect for Average Figure Consumers. They offer support and comfort perfect for everyday wear, below are the top selling styles.

One Fabulous Fit® Tailored Strapless Bra #07955 was built off of the success of Demi 07959 •Two way stretch cups offers support up, down, and across the bust providing seamless uplift shaping •Soft and smooth feel •Disappears under clothes •Low plunge that's perfect under all types of clothing •Underwire • Stay There Powerband ™ offers a secure fit and prevents slippage or having to constantly tug and reposition as with other Strapless Bras! •Convertible straps offer versatility allowing this style to be worn strapless , criss-cross, halter, one-shoulder or regular balconette Fabric Content Molded Cups: 88% Nylon, 12% Elastane

Maidenform Custom Lift Bras are perfect for Average Figure Consumers that want a little lift – just enough for their cup size.

Style 09729 Original Satin

Style 09649 Lace T-back

•Underwire •Plush lined hook & eye for maximum comfort (09729) •Front Close (09649) •Perfect push up alternative for larger cup sizes

Maidenform Pure Genius Bras Extra Coverage – just a little more than Maidenform Average Figure

•”Smart Zone” technology in the cups lift and shape from the bottom of the cup to the underarm. •Extra coverage for youthful lift and shape. •Soft, fully adjustable comfort straps that are slightly wider for added support. •Smoothing wing eliminates back bulge. •Cashmere liner on wings for added comfort.

07539 Tailored Satin Fabric Content

Cups and Back Panels: 80% Nylon, 20% Elastane

Leotard back prevents straps from slipping.

07112 Lace T-Back Fabric Content: Cups: 79% Nylon, 21% Elastane

Maidenform Comfort Devotion Bras and Panties are all about comfort. Soft, luxurious fabrics you have to feel to believe are offered in every silhouette because everyone deserves to feel the luxury…

09406 Push Up

09404 Extra Coverage w/ Lace Neck Line

As Seen In Instyle Magazine The bra you will never want to be without! Our Maidenform® Comfort Devotion Demi Bra redefines comfort with superior soft comfort and unparalleled support! •Superior lined foam for added comfort and support •Plush fabrics inside and out for everyday wear •Super soft wire casing and hook & eye for ultimate comfort •Smoothing wing with incredibly soft liner that supports and smoothes your back •Leotard back for stay put strap support and comfort •Underwire

09402 Demi

Comfort Devotion Panties •Incredibly soft fabrication •Molds to the body for a seamless look •No irritating elastics or binding •Luxuriously comfortable •Fused seams for the ultimate comfort with NO VPL

40851 Hipster 40046 Bikini

Maidenform Panties

Dream Boyshort 40774 • Fused panels give you an invisible look under your clothing. • Soft, supple, luxurious fabric. • Wide waistband for ultimate comfort. • Rear definition and lift. • Full Coverage

Micro & Lace Boyshort 40760 • Soft microfiber fabrication with feminine scalloped lace trim • Soft, supple, luxurious fabric • Stretches and moves with you all day long

One Size Lace Thong 40118 • Lace Waistband stretches to fit any size • Soft lace comfortable for everyday wear • Wide waistband for ulitmate comfort

Style 0428 Lilyette Minimizer w/ Lace Trim offers the very best in beauty and comfort

• Minimizing underwire helps her look better in her clothes • Cups are made of soft micro fiber and lace

Lilyette Full Figure Bras

Style 0432 Lilyette Enchantment Underwire •Beautiful sheer 2 section cups •Feather lace offers a touch of femininity •Full coverage cup offers containment •4 row stretch hook and eye back closure for maximum support and comfort

Lilyette Full Figure Bras

Style 904: Dream Keyhole Minimizer •Minimizer® silhouette reduces size not shape •Keyhole center adds unique aesthetic •Stretch hook & eye offers flexible & comfort padding that moves with you • Cushioned wire channel prevents wire poke-thru •Elasticized neckline & underarm offers ultimate flexibility •Iridescent fabric lining gives gives a shimmering look

Style 0456: Dream Embelished Keyhole Minimizer Based on the success of the original Dream minimizer 0904 •Minimizer® silhouette reduces size not shape •Keyhole center adds unique aesthetic •Stretch hook & eye offers flexible & comfort padding that moves with you • Cushioned wire channel prevents wire poke-thru •Elasticized neckline & underarm offers ultimate flexibility •Lace Sling with mesh overlay adds elegance to the most comfortable minimizer

Lilyette Full Figure Bras

Style 0929 Lilyette Strapless

•Seamless foam cups •Underwire •Stay there Powerband ™ offers a secure fit and prevents slippage •Convertible straps offer versatility allowing this style to be worn strapless , criss-cross, halter, one-shoulder or regular balconette

Style 0939 Lilyette Strapless Minimizer

•Seamless unlined cups •MinimizingUnderwire •Stay there Powerband ™ offers a secure fit and prevents slippage •Convertible straps offer versatility allowing this style to be worn strapless , criss-cross, halter, one-shoulder or regular balconette

Style 0823 Tailored Balconette •Balconette shaped cup for a sexier look •Smooth wing prevents back buldge •Leotard back prevents strap slippage •Underwire

Maidenform Shapewear The Fat Free Dressing Collection offers Shapewear that is functional not frumpy! Wear it as a layering piece and no will know you are wearing Shapewear! The key ingredient in Fat Free Dressing is the targeted tummy control. This collection focuses on minimizing the waist but not squishing areas that don’t need squishing, eliminating unsightly lines and bumps!

3266 Camisole

2107 Hi Waisted Boyshort 3017 Boyshort

4266 Camisole with Built in WYOB liner

1854 Hi Waist Brief

1236 Camisole with Lace Trim

Maidenform Shapewear

2541 Take Inches Off Wear Your Own Bra Slip

Take Inches Off Wear Your Own Bra (WYOB) Collections targets every woman’s worst nightmare – love handles and the dreaded “muffin top”! •Firm control pieces that allow you to wear your own bra •Provides complete smoothing from bra line to mid thigh or hip •360° of shaping targeting love handles and the dreaded "Muffin Top" effect •Eliminates bra bulge, improves posture and shapes the waist •Maximum comfort and freedom of movement •Great for special occasion dresses •Style# 2541 has adjustable straps

2556 Take Inches Off Wear Your Own Bra Singlet

2656 Take Inches Off Wear Your Own Bra Body briefer

Maidenform Shapewear

1866 Dream Torsette

Dream WYOB Shapewear •The new Wear Your Own Bra pieces use our soft and comfortable Dream fabric. •Wider shoulder straps for stay in place assurance •Shoulder straps are not adjustable, so this style is better for someone with a longer torso •No hook-and-eye creates a flatter silhouette. •Wear Your Own Bra feature for fit flexibility. •Moisture wicking benefit to keep her cool and comfortable. •Firm Control.

1856 Dream Torsette Body Briefer

2304 Easy Up Full Slip

Easy Up Shapewear – Say goodbye to the dreaded tug of war with your Shapewear! •Removable straps give you the option to wear it as a strapless, criss cross, or demi •Easy on and easy off! Fabric has a low friction finish which allows garments to easily slide on and off •Customized cup technology: B Cup has a padded lift, C Cup has a lightly padded lift, D Cup has a moderate lift •Complete midsection slimming and shaping •Clothes easily glide on top of garments, which helps prevent static cling •Dead-stop satin front panel for maximum control •Full Slip has built in Brief w/ hook and eye gusset anchors the garment to keep it in place •Back hook & eye closure for adjustability •Firm Control

Maidenform Shapewear

1256 Easy Up Bodybriefer

Easy Up Shapewear – Say goodbye to the dreaded tug of war with your Shapewear! •Easy on and easy off! Fabric has a low friction finish which allows garments to easily slide on and off •Complete midsection slimming and shaping •Clothes easily glide on top of garments, which helps prevent static cling •Dead-stop satin front panel for maximum control •Firm Control

Maidenform Shapewear

1455 Easy Up HiWaist Thigh Slimmer

2354 Easy Up Brief

2368 Easy Up Waistnipper 2355 Easy Up Thigh

Slimmer

1454 Easy Up HiWaist Brief

2144 Decadence Hi Cut Brief

Maidenform Shapewear

Decadence Briefs •Incredibly soft and comfortable •Overlap leg design for added comfort •Lightweight everyday control •Contrast, plush piped trim for sophisticated look •Fused seams for ultimate flatness against the body •Rear shirring for additional shaping

Flexees® Decadence Body Briefer •Built in bra cups with customized cup technology - as cup size increases, the padding and lift decreases

•A Cup - Padded Lift •B Cup - Lightly Padded Lift •C Cup - Moderate Lift •D Cup - Gentle Lift

•Silky soft and buttery snag free fabrication •Clean, sleek and modern design •Luxuriously comfortable for everyday wear •Hook and eye gusset •Moderate control •High fashion contrast adjustable straps

2756 Decadence Custom Lift Bodybriefer

2154 Decadence Full Brief

Maidenform Shapewear

6854 Instant Slimmer Brief

6854 Instant Slimmer Full Brief •Firm Control •Smooths and flattens tummy •Full Coverage •Jacquard fabric provides a feminine touch

6868 Instant Slimmer Waistnipper

6868 Instant Slimmer Waistnipper •Eliminates Muffin Top •Hook and eye closure •Smooths and flattens tummy •Provides an hour glass figure •Jacquard fabric provides a feminine touch

1456 Pretty Shapewear Body Briefer

Flexees® Pretty Shapewear Embellished Unlined

Body Briefer

Look gorgeous and feel even sexier in the new

Flexees® Pretty Shapewear Embellished Unlined

Body Briefer. Fashion and function combine to create

firm control shapewear with beautiful lingerie styling.

•Gorgeous lingerie style shapewear

•Smoothes and slims for all over control

•Luxuriously soft fabrication feels good against your

body

•3 section unlined built in bra cup

•Hook and eye gusset prevents garment slippage for

stay-in-place confidence

•Adjustable straps

Maidenform Shapewear

Weightless Comfort is Maidenform’s lightest weight shapewear collection • Comfortable smoothing and shaping without extreme compression • Perfect for every day wear • Lightweight waistbands and seamless leg openings on bottoms • Camisole has unlined lace cups with adjustable straps

1124 Weightless Comfort Full Slip

1565 Weightless Comfort Thigh Slimmer

Maidenform SEAMLESS Shapewear

12586 2Pack Hi Cut Brief

12587 2Pack Boyshort

Maidenform® Everyday Value 2-Packs •Seamless fabrication lays flat under clothes •Everyday control •Offers control and shaping where you need it most •Soft and comfortable on the body

Control It® Slim Waisters Collection • Targeted panels shape and smooth your midsection •360 degree targeted tummy control •Perfect for a more toned look under clothes •Hi Waist •Firm Control

12555 Slimwaisters HiWaist Boyshort

12553 Slimwaisters HiWaist Brief

12560 Slimwaisters WYOB Torsette

Maidenform Seamless Camisole •Seamless fabrication lays flat under clothes •Everyday control •Smooths midsection •Adjustable straps

12584 Seamless Camisole

Maidenform SEAMLESS Shapewear

12462 Tank Top

Control It!® Firm Control Tailored Tank Make your body behave! Tame that tummy, whittle your waist, and look sleek and smooth. •Firm Control •smooths your stomach, back and waist •Longer length is perfect for layering Ideal for every day wear

Control It!® Shiny WYOB Full Slip •Luxurious high shine lightweight fabrication •Body mapping shaping zones for the ultimate in smoothing and shaping •Offers waist reduction, all over midsection shaping, thigh slimming and rear lift •WYOB (Wear Your Own Bra) feature •Back smoothing •Firm control

12573 WYOB Full Slip

Control It!® Shiny WYOB Torsette •Luxurious high shine lightweight fabrication •Body mapping shaping zones for the ultimate in smoothing and shaping •Offers waist reduction and back smoothing •WYOB (Wear Your Own Bra) feature •Firm Control

12571 WYOB Torsette

Control It!® Shiny WYOB Bodybriefer •Luxurious high shine lightweight fabrication •Body mapping shaping zones for the ultimate in smoothing and shaping •Offers waist reduction, all over midsection shaping, and rear lift •WYOB (Wear Your Own Bra) feature •Back smoothing •Firm Control

12572 WYOB Body Briefer