mailcamp: john glover, inovem

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Page 1: Mailcamp: John Glover, INOVEM
Page 2: Mailcamp: John Glover, INOVEM

STIMULATING ENGAGEMENT

Online Consultation

• Automated notifications based on

declared interests, controlling:– how frequently notifications are sent out

– the number of notifications that are sent about each consultation

– the amount of notice people get about each consultation  

Example uses are:– Send a notification once a month

relating to consultations that will start in the next month

– Send a notification once every two weeks that tells people about consultations that are one month away and reminds people about consultations that start in the next week

– Send a notification every day relating to consultations that started each day

Page 3: Mailcamp: John Glover, INOVEM

KEEPING STAKEHOLDERS INFORMED

Page 4: Mailcamp: John Glover, INOVEM

LEVELS OF PARTICIPATION

Inform(1 to many)

ConsultConsult(1 to 1)(1 to 1)

Collaborate(many to many)

enga

gem

ent

Page 5: Mailcamp: John Glover, INOVEM

INFORM -> CONSULT - > COLLABORATE

Page 6: Mailcamp: John Glover, INOVEM

EMAIL DISCUSSION LISTS?

Do you have a complete picture?

• Who sees a complete picture of the

discussion thread?

• What happens when someone new

joins the group?

• How do you ensure everyone is

involved?

How are communications managed?

• Everyone stores their own copies

• When should you delete emails?

• No central archive or record

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Page 7: Mailcamp: John Glover, INOVEM

MANAGED GROUP COMMUNICATIONS

Benefits:

• Notified when posts are added to a web forum

• Notified when content is added i.e. Documents,

Surveys, Meetings etc

• Facility to reply directly from your own email

(on/offline)

• Discussions are automatically associated with

content providing context

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I don’t want to see this!

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I can delete this! Its on the server!

Page 8: Mailcamp: John Glover, INOVEM

QUALITY NOT QUANTITY!

Page 9: Mailcamp: John Glover, INOVEM

STRUCTURING RESPONSES

Page 10: Mailcamp: John Glover, INOVEM

NEXT STAGE EMAIL EVOLUTION?

GoogleWave – almost got it right!

• Positives– Discussion and content tightly integrated– Applet based HTML communications – event, vote, map etc– Almost seamless boundary between content and communications– Cool tools – on-the-fly translation etc

• Negatives– No consideration for legacy media or working practices – email clients, documents etc– All or nothing approach– Too much of a cultural shift– Disruptive communications – playback communications/edits etc

What’s next?

• Emails that support applications and automatically structure feedback?

• Can legacy systems and HTML standards cope?