1. The best e-mail ever written ... ...and how you can write it too . Matt Haworth Digital Media Producer at Reason Digital email [email_address] tweet @reasondigital

2. The email... Hi Matt, How did your presentation go? Im in town next week - do you want to get some lunch. Theres a great new sushi bar in Castlefield. You can read about it here... castlefieldsushi.co.uk How does 1pm on Wednesday sound? Speak soon, Rick From: [email_address] Date: 9:13am 12/05/2011 Subject: Getting some lunch

3. Public sector emails...

4. How the public sector invites you to lunch... NOTIFICATION: LUNCH PRESENCE REQUEST Thank your for your prior application (Application #2459) to be updated on opportunities for lunch. From: [email_address] Date: 2:10am 11/05/2011 Subject: Local City Council - Lunch Request ID# 245...

5. So that we can process your lunch presence request effectively its crucial you complete our monitoring and application forms. Please download and complete the Lunch Arrangement Form which is attached for your connivence to this electronic correspondence. When printed and filled in, please include a completed Diversity Monitoring Application Form, and post to Meetings and Social Division, Room 2910, Local City Council, Notinshire, EG1 IE1. IMPORTANT GUIDANCE As its crucial for our Equalities and Equal Opportunities monitoring report, please include a blank copy of the Diversity Monitoring Application Form if you do not wish to provide the information - Lunch Arrangement Forms without this may be rejected or delayed.

6. If you have any questions about this process please contact [email_address] , do not reply to this message. Many thanks. Local City Council. *******************************************************************Local City Council supports Smokefree England - July 07 REGISTER TO VOTE BEFORE ITS TOO LATE, contact reigstrations@localarea.gov.ukThis email and any files transmitted with it are confidential and intended solely for the use of the individual or entity to whom they are addressed. If you have received this email in error please notify the system manager.This footnote also confirms that this email message has been swept by MIMEsweeper for the presence of computer viruses.Please contact internet.administrators@localarea.gov.uk with any queries. *******************************************************************

7. Apply the principles Make the ask Less is more Have an objective Be interesting Segment your lists Dont over-design it Be a human being

8. Thanks for listening. Any Questions? email [email_address] tweet @reasondigital More on our blog... www.reasondigital.com/ blog