mailchimp - itcoursesdorchester.co.uk€¦ · lists will often shrink by 30% a year - due to...
TRANSCRIPT
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Mailchimp
IT Courses Dorchester - Trudy Ritsema#kitchentablelearning
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Contents• What is Mailchimp
• How it can help your business
• Sign up
• Creating lists
• Creating & sending campaigns
• Statistics
• Time savers and #kitchentabletips!
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What is email marketing?
Email marketing is a form of direct
marketing that uses electronic mail as a
means of communicating a messages to an
audience.
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Why should small business use emarketing?
• Cost effective
• Flexible and scalable
• Delivers fast & trackable
• Get quick results
• Customise the design
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Email v Social MediaAn example:
2,000 email subscribers 2,000 Facebook fans 2,000 followers on Twitter
• 435 people will open your email
• 120 Facebook fans will see your message
• 40 Twitter followers will see your message
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Why mailchimp?
DESIGN - SEND - TRACK• Free (for less than 2000 contacts)
• Statistics
• Links well with websites and social media
• Mailchimp is trusted - so your email should get through
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What do you want to send out via email?
• Newsletter
• Announcement
• Survey (advanced features)
What do you customers want to receive?
Who are you writing to?
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How often?
Will you get lost in the inbox?
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What will the “newsletter” look like?
• Plan the design
• Have content
• Have correct size images
• What is your “call to action”?
• https://inspiration.mailchimp.com/#all
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Sign up for an accounthttps://login.mailchimp.com/signup
Then check your email to activate
your account
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Set up information
• Name
• Business name and website
• Business address (anti-spam law!)
• Sell online (yes/no)
• Connect with FB and Twitter (or do that later)
• Don't tick the kickstart options!
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#kitchentabletip Your address
If you do not want to use yours: http://kb.mailchimp.com/accounts/account-setup/
alternative-physical-address-ideas
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The DashboardWhere you manage everything!
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The mailchimp wayList (of email addresses)
Campaign (the newsletter)
Stats (see who opens it!)
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Lists & Campaigns• A campaign is the email/newsletter you will send.
• An list is a list of people you wish to send the campaign to.
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How do you add the addresses to a list
• Type them in one by one
• Import them from your email program, spreadsheet or CSV
• Automatically added through sign up form (more later on this)
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What lists to have?• One master list!
• Clients
• Suppliers
Note if the same person belongs (subscribes) to more than one list that counts as 2 subscribers, remember over
2000 subscribers Mailchimp will start to charge you.
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#kitchentabletip Move or copy email addresses to a
different list
• Individual addresses can easily be moved or copied to a different list using the ACTIONS options.
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The legal stuff
• Get Permission
• Include an Unsubscribe Link in Campaigns
• Don't Use Third-Party Lists
• Use a Double Opt-In Signup Form
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Create a list of email addresses
• List name
• Email the newsletter will come from
• Who the email is from
• Why they are receiving the email (see legal bit)
• Set notifications
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Add a subscriber to a list
• Email address
• First name
• Last name
• Tick - permission paragraph
Add: [email protected] to your list
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Import a list
• Quicker
• CSV/Excel
• Copy and paste
• Another email client
• Check the matching “fields”
Import the CSV file called “address list.csv”
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#kitchentabletips How to grow your lists
Lists will often shrink by 30% a year - due to unsubscribing and email address changes
(Churn rate)
• Offer something free if they sign up
• Put the link on a blog/forum
• Add it to your email signature
• At en event get them to write down their email
• Put it on marketing material
• Hold a contest
• Put it on social media
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Create your campaign• You need a campaign name (internal use only)
• Go regular!
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Campaign Info• Campaign name (private)
• Email subject - your marketing bit!
• Use Emojis Carefully
• Be descriptive - hint what is inside
• Add personalisation - with “merge tags”
• Count characters (150)
• Get creative
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What to use for your campaign
• Theme (pre-designed which you edit)
• Layout (pre-designed layouts you edit)
• Templates (something you have created)
• Old campaigns
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Use a theme
• Already designed
• Quick
• Just edit!
• Content
• Design
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Task to edit and send the theme - see handout “Broadchurch Offer”• Understand the areas of the theme
• Must add to header
• Change the text
• Add a link to the website
• Change the image
• Change the colours
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Preview and test!
• Check it looks ok on mobile devices
• Test to your own email address
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Send now or schedule
When are your audience hanging out on email?
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Check out the stats
• Click rate
• Who opened
• Who unsubscribed
• Bounce
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Share it with social mediaYou can share with social media after you have sent the campaign.
Does your audience hang out on social media at different times to email.
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Create a new campaign using Layout
• Create a newsletter for Broadchurch Shop using the 1:2 column layout.
• Plan your layout before you start a new campaign!
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What can go in the layout• Text
• Images
• Links
• Header/Footer
• Video
• Button
• Social media
• Merge fields
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#kitchentabletip Image sizes
http://kb.mailchimp.com/campaigns/images-videos-files/image-requirements-for-templates
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Task to edit and send the layout
• Understand the areas of the layout
• Change the text
• Add a link to the website to a button
• Change the image and edit
• Change the colours
• Add another an Instagram link
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Send and check stats
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#kitchentabletip Replicate
For example when you wish to send a campaign that you have already sent to a new
subscriber.
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TemplatesThis is a starting point that contains your “brand theme” e.g.: colours,
logo, layout that you use over and over again.
• Time saver
• Familiar layout to customers (eg: workshop dates are always at the bottom)
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Have a go: Create your own
template
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Sign up form
• This is to get email addresses
• Each of your list has a sign up form
• You can add this to your FB, Blog, website, email signature
• They have double opt-in
• Dashboard / Lists
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Sign up forms in websiteURL link - embedded - popup May need web developer help!
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Double opt inOnce subscribed the user will also get an email to confirm.
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You get confirmationYou will also get stats about who has joined up.
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The app• Tablet or smartphone
• Login to see your dashboard
• Gather email addresses “on the go”
• See how your campaigns are doing