mailcom 2012 five guidelines for eco-friendly and cost-effective mail management practices

MAILCOM 2012 - Washington, DC. - April 15-18

Course #: CU445

Title: Five Easy Pieces: Five Guidelines for Eco-Friendly and Cost-Effective Mail Management Practices

Scheduled For: Wednesday, Round 14, 12:45-1:45 PM

Presented By: James P. Mullan, CMDSM, EMCM, MQC National Operations Manager - Chubb Oce Business Services

Marlene O’Hare, CMDSM Supervisor Office Services Linde North America, Inc.

Please be courteous to others and switch Please be courteous to others and switch all communication devices to silent modeall communication devices to silent mode

MAILCOM 2012 - Washington, DC. - April 15-18 2

•Many of the worlds’ enterprises, large and Many of the worlds’ enterprises, large and small, are committed to small, are committed to environmental environmental sustainability.sustainability.

•Reducing energy consumption and waste Reducing energy consumption and waste while while saving moneysaving money. .

•Implementing sustainable and cost-Implementing sustainable and cost-effective practices effective practices across a document’s across a document’s lifecycle, spanning creation through lifecycle, spanning creation through disposal. disposal.

IntroductionIntroduction


Five Easy PiecesFive Easy Pieces

• Mail Management Practices can help companies Mail Management Practices can help companies reach both their environmental and cost-reduction reach both their environmental and cost-reduction goals. goals.

• To significantly reduce the use of paper saving trees, To significantly reduce the use of paper saving trees, gas in shipping the paper and physical space to gas in shipping the paper and physical space to store it. store it.

• Mail and shipping practices have a high impact on Mail and shipping practices have a high impact on reducing costs, driving faster time to market and reducing costs, driving faster time to market and improving operational efficiency. improving operational efficiency.


Five Easy PiecesFive Easy Pieces

• Updating Mail Lists

• Document Design

• Duplex Printing

• Sourcing Paper

• Direct Mail


House List HygieneHouse List Hygiene

• Two percent of all mail is returned the total cost of Two percent of all mail is returned the total cost of re-mail is $3.50 to $4.50 per piecere-mail is $3.50 to $4.50 per piece

• Regularly update mailing lists to limit duplication Regularly update mailing lists to limit duplication and wasteand waste

• When a mail piece is returned as undeliverable, When a mail piece is returned as undeliverable, update the database as soon as possibleupdate the database as soon as possible

• Consistently update databases for a positive impact Consistently update databases for a positive impact on sustainability and cost-reductionon sustainability and cost-reduction


Document Design DividendsDocument Design Dividends

• Design to print on both sides of the paper to cut paper use and reduce mailing costs

• Decrease the margin and font size to reduce the number of pages

• Variable data and document composition tools can combine two documents/mailings into one

• Transpromo combines a transaction printing (statement) with promotional/marketing content


Defaulting to DuplexDefaulting to Duplex

– Most multi-page documents don’t require the Most multi-page documents don’t require the text to be printed on one side of the page. text to be printed on one side of the page.

– Can decrease paper use by up to 50 percent by Can decrease paper use by up to 50 percent by making duplex printing the normmaking duplex printing the norm

– Move print production to copiers that can Move print production to copiers that can duplex significantly reduces paper duplex significantly reduces paper consumption to realize thousands of dollars in consumption to realize thousands of dollars in cost savingscost savings


Certified Paper TrailsCertified Paper Trails

– The United States Postal Service (USPS) recommends The United States Postal Service (USPS) recommends using paper from forests organizations with SFI forest using paper from forests organizations with SFI forest certification.certification.

– To be certified, forest operations must be audited against To be certified, forest operations must be audited against the SFI forest standard. the SFI forest standard.

– This practice focuses mainly on sustainability.This practice focuses mainly on sustainability.

– By choosing SFI-certified products, a company can use By choosing SFI-certified products, a company can use its buying power to improve forest management while its buying power to improve forest management while sending a clear signal to customers it cares about sending a clear signal to customers it cares about forests.forests.


Greening Direct MailGreening Direct Mail

– Impact of direct mail accounts for 2.3 percent of Impact of direct mail accounts for 2.3 percent of landfill waste. landfill waste.

– Look for agri-based inks and less ink usage / Look for agri-based inks and less ink usage / coverage (fewer colors mean fewer chemicals). coverage (fewer colors mean fewer chemicals).

– Work with “local” business partners to reduce Work with “local” business partners to reduce your carbon footprint.your carbon footprint.

– Work with vendors that use renewable energy Work with vendors that use renewable energy sources.sources.

– Use print-on-demand technologyUse print-on-demand technology..


Any organization can Any organization can implement these implement these strategiesstrategies – – internallyinternally or with an or with an outsourcingoutsourcing partner – to benefit the partner – to benefit the bottom linebottom line as well as the as well as the environmentenvironment. . As many companies are demonstrating As many companies are demonstrating every day, every day, green business can also be green business can also be good business.good business.


PresentersPresenters

James P. Mullan, CMDSM, EMCM, James P. Mullan, CMDSM, EMCM, MDCMDCOBS National Operations OBS National Operations Manager for Chubb & SonManager for Chubb & Son15 Mountain View Road15 Mountain View RoadWarren, NJ 07095Warren, NJ 07095908-903-2869 W908-903-2869 W908-903-2027 F908-903-2027 F201-779-9355 C201-779-9355 [email protected]

Marlene OMarlene O’’Hare, CMDSMHare, CMDSMSupervisor Office Supervisor Office ServicesServicesLinde North America, Inc.Linde North America, Inc.575 Mountain Avenue575 Mountain AvenueMurray Hill NJ 07974Murray Hill NJ 07974908-771-1275 W908-771-1275 W908-771-1701 F908-771-1701 F908-906-4961 C908-906-4961 Cmarlene.omarlene.o’’[email protected]@[email protected]@linde.com

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mailcom 2012 five guidelines for eco-friendly and cost-effective mail management practices

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