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OBJECTIVE OF THE STUDY:

The aim of this summer internship project is the study of Real Estate Sector in

NCR with reference to Commercial and Residential Projects and what is itsoverall

impact on the changing Indian economy This project will also put light on a

changing trend and new area developing for realtors in NCR region with their price

components !oth launching and pre launching price of the propert

To study the current project of Piyush "roup

To have an overview of growth prospects of Real Estate #usiness in NCR

To study customer preference a!out selecting the Real Estate Projects

To study and do the competitive analysis of Piyush "roup

SCOPE OF THE STUDY

This research is important to prospective real estate investor$ students$

entrepreneurs and developers who are having sta%es in different small and mid si&e

project in NCR This may !e of special interest to mar%eting students who would

li%e to %now more a!out the practical step' !y' step side of mar%eting world$ rather

than only the theoretical aspects taught in !usiness schools


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Chapter-1

INTRODUCTION

Real Estate is often inaccurately ta%en as a profession )owever Real Estate is a

!usiness$ not a profession Profession applies science$ act or learning to the use of

others$ the profit to the professor or person applying it !eing incidental while

!usiness is engaged in ma%ing profit and the profit is to the one who is engaged in

the !usiness

#ut whether real estate is a !usiness or a profession has no connection at all with

the !ody of ethics governing it

Every !usiness can !e conducted upon a plane ethically as high as the ideals of any

profession$ and the men who have !een conspicuously successful in the real estate

!usiness have attained success !ecause they have appl ied to their !usiness the

highest ideals of commercial fair dealing This does not mean that there is any

ethical re*uirement for the seller or the purchaser to give away anything which

!elongs to him$ or for either one to disclose to the other his necessity for selling or

his re*uirements for !uying+ !ut the !argain having !een made$ it is a!solutely

necessary that it !e lived up to !y !oth parties$ according to its intent+ and$ if there

!e any dou!t of the intent of the !argain as it is e,pressed in writing$ that the spirit

of the transaction !e carried out rather than that the catch words of a written

instrument should govern Cases are fre*uent of men who to their own detriment

perform the thing which they have promised to do although not legally o!ligated$

and the !igger and more successful the man who ma%es the promise the more

surely will it !e carried out Important o!ligations are often incurred upon the mere

promise of a well'%nown man to sell an important piece of property at a definite

price$ al though no legal and enforcea!le o!ligation e,ist+ and the promise is always

redeemed if it is made !y a man who %nows the !usiness$ and it is redeemed not

merely from altruistic motives$ !ut also for purely !usiness reasons

-ivisions of the !usiness.the principal divisions of the real estate !usiness are

investment$ operation and agency These differ from one another according to the

aims of the persons engaging in them and the methods !y which those persons

e,pect to ma%e their gains To conduct either of the first two divisions of the


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!usiness$ investment or operation$ actual money capital is re*uired The most

important capital in the agency !usiness is the good will of its customers$ and that

can !e mar%eted$ increased and made very valua!le for investment

Investment is the employment of capital in the ac*uisition of real estate or interests

therein for permanent ownership or actual use of the person ac*uiring it 0peration

is the employment of capital in the ac*uisition or improvement of real estate or

interests therein for commercial operations

gency is dealing in or with real estate on !ehalf of others

Investment in real estate is generally made for either of two purposes 2

3a4 To derive an income$

3!4 To hold for resale in e,pectancy of an increase in value

Investment for income may !e for one of two purposes$

314 The derivation of rental.that is$ the direct return for the use of real property

for definite periods$ or

3(4 The o!taining of income through others upon money lent on the security of real

property

Chapter-2

COMPANY PROFILE


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Piyush group has ventured into a wide range of aspects of Real Estate and construction In the

Indian real estate state of affairs$ Piyush "roup is indulged in development of Integrated

Township$ "roup )ousing Projects$ and Commercial 6all

In the world of Piyush "roup people get to enjoy the )armony of Nature$ the culture and the

people together

Piyush "roup is a diversified group with a major presence in real estate development$

construction and financial services This group$ has over two decades of e,perience$ a strong

technical !ase and financial standing was accorded the IS0 78812 (888 certification

recognition of it9s focus on international standards Time !ound delivery and top level *uality

is synonymous with this group which has a projected turnover of :S ; 5


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security systems with CCTM

Two level !asement par%ing =ire -etection @ protection system

n am!ience of multi specialty Cuisine =ood Court

Piyush 6all is surrounded !y artfully landscaped natural green environment

Situated in heart of Residential area

Mery good location as NIT and other residential area is neary!y

70 P#,)$h B)$#!e$$ Par4

Oer#e

new era in the #usiness Aorld $ Piyush #usiness Par% is !eing designed !y the world'

renowned rchitect )afee& Contractor Piyush #usiness Par% has architectural marvel in

glass and steel will !e spread over an area of ( la%hs s* ft 3appro,4 and will !e located on

the 6ain 6athura Road$ N)'($ =arida!ad as figured in the road map displayed !elow This

!usiness location promises to !e the destination of corporate and !usiness houses and will !e

an amalgam of serenity and modernity

Piyush #usiness Par%$ a new ultra modern design of architecture consists of eight floors

surrounded !y artfully landscaped greenery with common !asement two level par%ing for

nearly three hundred vehicles It will house 6NC9s li%e Insurance$ #an%ing$ =6C"$


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Consutling ITFITES etc The platforms and infrastructure supporting services are !eing

carefully engineered and designed to provide the !est *uality of service at the highest levels

of availa!ility and in harmony with customer e,pectations and glo!al standards Ouality

construction material is !eing used which includes tiled floor finishes$ stone countertops

throughout the area Piyush #usiness Par%s will thus provide the most e,tensive and

comprehensive portfolio of structured connectivity solutions availa!le in the mar%et today

Sa'#e!t Feat)re$

Electrical Highting System' Remote Controlled

)eat reflective glass to reduce air conditioning costs

Specifications as per international standards

-esigned as per Maastu@fengShui

)i'Tech commercial arena and world class futuristic amenities

(5> security systems with CCTM

Two level !asement par%ing

=ire -etection @ protection system

n am!ience of multi speciality Cuisine =ood Court

#usiness Par% Surrounded !y artfully landscaped natural green environment

-edicated space for auto car showroom Proposed 6etro connectivity

N)'( going to si, lane soon


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Chapter-7

Re#e + '#terat)re

In the field of Real home a few scrutini&es have !een led mong each one of those$ apercentage of the e,ploration paper9s discoveries and proposals are audited here

A)thr: V#a, 8).ar V#$ha4ar.a9 St Fra!$ ;a#er U!#er$#t, %Jha!!e$ (er"e

Pa$4e'#a!9 U!#er$#t, + H)$t!-D!t! 62


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Mijay Gumar Mishwa%arma@ohannes "eorge Pas%elian study concentrates on the strategy ofvan Norden 3177D4$ and van Norden and Schaller 317774the study states that proof that theworldwide financial stoppage had no effect on the Indian land !u!!le (88>'(88? The Indianland mar%et developed from the end of (88? through ahead of schedule (811a generallysolid vicinity of air poc%ets was found in the Indian Reits mar%et

Specifically$ the discoveries proposed that the as the !usiness sector mem!ers were eager inpurchasing and holding the advantage feeling that they will have the capacity to e,change theproperty at a moderately higher cost in the approaching minute$ the *uic% e,pand in theestimation of the property was accomplished which portrayed the rises in the land mar%ets

uthor2 Prof 3-r4 "s Popli$ -elhi School of Professional Studies @ Research$ -r RSSingh$ -elhi School of Professional Studies @ Research @ 6anish 6adan$ Ru%mini -eviInstitute of dvanced Studies 3(81/4 -ifficulties of Economic Recession and InvestmentScenario in Real Estate Sector of India$ 6arch (8$ (81/

This paper inspects the land part of India and the antagonistic impact from the worldwideretreat The writers find that for a long time Indian read domain segment was watching a

!rilliant period with the property touching new statures Notwithstanding$ the effect andconclusion of worldwide su!sidence inundated the Indian land industry as well s it were$they attempted to unravel the in*uiry of how unfavora!le desires are assuming a part in theReal Estate Sector of India and to figure out the conceiva!le answers for defeat thiscircumstance s$ The "lo!al Credit Crisis !egan in (88>$ :S was the first to succum! andafter that made misery in the other piece of the world including India

"s Popli$ Rs Singh and 6anish 6adan 3(81/4 dissected information which has !eengathered from shoppers and designers through survey and !oo%s$ e,ploration articles$ news

papers$ we! and different covers land

This paper e,pressed that the Indian land division !egan encountering its genuine effect ofmonetary meltdown from the last *uarter of (88? In the middle of 6arch (88? and 6arch(887$ the segment accomplished decay of D( in incomes$


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advancement advertising methodology s it were$ client relationship administrationmethodology is what firms9 need which would help them in e,panding their piece of the pieand to ac*uire more !enefits

The study clarifies that the monetary changes in numerous nations$ innovative advancement

particularly we! has set a pace for the pattern of Customer Relationship administration Eachorgani&ation needs to !e in the great !oo%s of the client They jump at the chance tomanufacture and %eep up an information a!out the clients to stay in front of the opposition

dam Hindgreen and "urvinder Singh Shergill 3(88/4 investigated information which wasgathered through a poll flowed to all New ealand recorded organi&ations and all parts of thessociation of New ealand dvertisers 3N4 Respondents will !e either advertisingdirectors or promoting chiefs inside their individual associations

In this paper$ the reason for the e,ploration was to inspect the calculated structure that allowsmoney related assessment of projects that are vital to client relationship administration It

additionally outlines out the philosophy to inspect of CR6 on the monetary e,ecution of theorgani&ations

CHAPTER-?

RESEARCH METHODOLO(Y

The methodology which was opted for the project is as follows2

1 De$&r#pt#! + the Re$ear&h

This research on will consist of e,ploratory research as well as conclusive research

It !egins with a hypothesis$ and to arrive at a conclusion$ which includes secondary data as

well as information from case data and *uestionnaire

2 Data C''e&t#! Meth*$

The Sources of secondary data that are used are


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Internet Sites

#oo%s$ News papers$ 6aga&ines @ Kournal

Trade promotion council @ 0rgani&ation

The method of primary data collection is

Ouestionnaires

-irect Interviews

7 F#e'* r4

The fieldwor% in this project consisted of data collection through ta%ing the interviews and

getting the *uestionnaires filled up

? A!a',$#$

=inally interpretation will !e drawn from the analysis of the information gathered

Primary -ata

Secondary -ata

nalysis and =indings of -ata

Chapter->

Se&!*ar, Data

C)rre!t S&e!ar# + Rea' E$tate B)$#!e$$

The crucial sector of our economy is the real estate sector as it has huge multiplier

effect on the economy and therefore it is %nown as the !ig driver for economic

growth fter agriculture$ real estate sector is the second largest employment

generating sector It is growing at a rate of a!out (8 per annum and this sector


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Since real estate reaching a point of saturation in developed countries and the

demand and prices falling$ glo!al real estate players are loo%ing at emerging

economies such as India for tapping opportunities in real estate Therefore Indian

Real Estate Sector has a huge potential of consistent =-Is s India has strong

economic fundamentals and demographic factors so Indian real estate will stay

attractive and also there is a high level of glo!al uncertainty looming over the

developed and developing nations of the world -eveloped economies are still

struggling to regain their growth momentum which will allow developing countries

including India and China to grow at a reasona!ly high rate The opportunities in

Real Estate sector in coming years will also help to attract glo!al players to India

and hence will assist the industry to mature !ecome more transparent$ improve

management and adopt advanced construction techni*ues 3Hin% 14

(rth pr$pe&t + Rea' E$tate B)$#!e$$ #! NCR

Real Estate !usiness in NCR which is witnessing a set!ac% these days will regain

its lost momentum with the !oost in the economy "overnment is ta%ing measures

to capitali&e on the capa!ilities of the real estate and infrastructure sector !y

supporting the private pu!lic partnership 3PPP4 model not only to !oost the

infrastructural activities in NCR also to !ring !ac% growth and to deliver to its


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citi&ens The strategy involves contri!utions from pu!lic and private sector which

will revamp the citys environs

NCR is seemed popular as an investment destination as the destinations li%e

Connaught place is emerged as the fourth costliest commercial office mar%et in the

world 6oreover the rental values in central !usiness district 3C#-4 rose !y (8

percent in one year mainly due to lac% of availa!ility of *uality space$ no new

supply prevailing high demand Commercial activity apart from -elhi C#- is

mainly concentrated in the prominent locations of NCR 3mainly in =arida!ad$

Noida and "urgaon4 enjoys superiority as a choice of !usiness destinations

In addition to a!ove$ the new and the upcoming corridors along "urgaon and Noidali%e amuna E,pressway$ Noida E,pressway$ -war%a E,pressway have led to

tremendous increase in the Real Estate Projects !oth commercial and residential

from all major real estate groups in the past few months and will continue to attract

more players of real estate

The other major corridors li%e =arida!ad'Noida'"urgaon 3=N"4 E,pressway$

Southern Peripheral Road and Gundli'6anesar'Palwal E,pressway are seeing

prominent real estate projects developments and their populari ty will also lead to

more investment in NCR Capital value of the residential realty mar%et has also

increased due to factors li%e amenities$ travel time to commercial districts$

connectivity to various parts of the city and *uality of pu!lic transport and

infrastructure

There has !een 15 to (7 percent appreciation in residential property mar%et of

South'East -elhi$ South'Central$ "urgaon and =arida!ad in a year Rent is alsoshowing sta!ility across all mar%ets in the last *uarter 3Hin% (4

3h, Far#*a5a* ha$ a (reater S&pe +r Rea't, *ee'p.e!t

=arida!ad$an industrial hu! of )aryana$ is now considered one of the !est !ets for safe living

in the NCR Aith improving infrastructure$ =arida!ad has transformed into a !ooming

economic warehouse$ and$ a recent study has projected this old industrial city as the country9s

9city of the decade (811'(1 9 3Hin% /4
http://economictimes.indiatimes.com/topic/Faridabadhttp://economictimes.indiatimes.com/topic/Faridabad


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THE MAJOR PLAYERS OF REAL ESTATE IN NCR

Hand goliath -H= :niversal Htd is straightforwardly matching with Reliance Industries Htdin setting up a /8$888'section of land multiproduct Economic one in "urgaon s indicated


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!y )aryana State Industrial the private designer has set the !usiness of genuine state for the

se! In the first place it will must !e first ac%nowledge !y the )aryana Industrial Promotion

#oard The e,tend$ that has as of now ta%e consider an Bon a fundamental level regardB of

the Indian government$ is proposed to !e situated up close !y and crosswise over 3"urgaon'

Kaipur4 National )ighway ?$ !isecting the proposed Gundli6anesarPalwal 3G6P4

E,pressway Indeed$ the proposed -H= SE li%ewise dealt with the (


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conditional organi&ation gauges$ the area cost for the venture will wor% out to Rs 18$888

crore The improvement cost has !een assessed at Rs D$15( crore$ the e,pense for promptly

constructed !ase at Rs ($D(< and the e,pense of venture administration at Rs 7/? crore rea

#oth sides of "urgaon'Kaipur e,pressway 3N) ?4 C0ST Project cost for

-H= to !e Rs (D$888 cr E,pected household and outside venture Rs 1$(5$888 cr STT:S )as

gotten an on a !asic level endorsement from the Center

PROJECTS OF DLF IN HARYANA

DLF CYBER CITY

The Cy!er city assignment is prestigious meander$ which hopes to give the world'class office

and recreational space to the assumed affiliations B-H= Cy!er cityB$ spread in a!undance of

1(< segments of place where there is land on the Northern Edge of -H= City It is spotted at

the merging of N)'? and the Sector Road that prompts the -H= "olf and Country Clu!

situated as seventh greatest "olf Clu! in sia

dvanced city will offer in a!undance of 1< million s*ftof forefront wor%space to heading

corporate houses+ programming majors and IT engaged organi&ation associations who search

for International assessment esta!lishment This endeavor other than the standard contrivance

will in li%e manner fuse wor% places li%e lodgings$ social occasion centers and multi'

sustenance food court

DLF CITY (UR(AON

-H= Cy!ercity

-H= #uilding No ?' Cy!er City

-H= #uilding No 7a @ 7! Cy!er City

-H= Cy!er "reens

-H= Ericsson =orum

-H= Infinity Towers

-H= S*uare


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-H= Nestle )ouse

-H= "ateway

-H= tria

-H= Center Court

-H= Pla&a Tower

RETAIL REVOLUTION AND DLF

-H= spearheaded the retail transformation in the nation and reali&ed a standard change in the

!usiness !y rethin%ing shopping$ diversion and rela,ation encounters with the dispatch of

City Center in "urgaon in (888 Changing lifestyles and stress on *uality amusement and

move in !uyer inclination from traditional modes to a wholesome diversion encounter

alongside developing client yearnings$ upgraded salary levels and penchant to use have

further set off the development in the retail advertise in the nation$ creating India as the fifth

!iggest retail goal on the planet -H= Retail9s raid into the energi&ing coliseum of shopping

center improvement synchroni&ed well with the "roup9s e,ercises in multiple,es ' -T

Cinemas and e,citement Industry Perceiving the discriminating re*uirement for client

forethought varia!les$ for e,ample$ a captivating feeling$ satisfactory and helpful carports$

e,tensive amusement focuses alongside full security and security go down$ -H= has

guaranteed that it matches every single need of its clients It has li%ewise had the capacity to

deli!erately influence its a!ilities over the whole scope of shopping center outline$

improvement$ e,ecution and support for advertising a solid association over its vast client

!ase

"oing ahead$ -H= retail is forcefully focusing on a national development plan to strengthen

and fortify its initiative position in the !usiness The !usiness capital of the nation 6um!ai$

)ydera!ad$ Chennai$ #angalore$ Cochin$ Gol%ata and the level II ur!an areas li%e Hudhiana

and Kallandhar are amongst the other %ey ends centered !y this !usiness division

Aith in e,cess of 1> million s* ft of progressing retail ventures a wor% in progress$ -H=

Retail is well on its approach to ma%ing in e,cess of 188 shopping centers offering near


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are in accordance with$ the division9s determined mission of e,hi!iting its huge *uality as a

lead player in the Indian retail part The drivers of -H= Retail9s development will !e guided

through its concentrate on advancement$ imagination$ innovative fa!ulousness$ upgraded

client esteem and administration

In )aryana alone -H= are contri!uting more than 1/88 crore worth on distinctive !usiness

and private venture "urgaon is seeing significant value tre% !ecause of hardened rivalry

!etween these !usinesses major The significant lump of venture is delivering the goods =-I

course conse*uently the primary concern is a!out the value system of organi&ation to mar%et

their item well In spite of the fact that the main significant player in the !usiness sector are

-H= at this moment however other player are developing *uic% to ma%e up for lost time the

!last

PROPOSED PROJECT OF DLF IN HARYANA

T)E #EHIRE T)E S:66IT T)E PINNCHE

3In "urgaon4 3In "urgaon4 3In "urgaon4

The gathering is e,ploiting developing !usiness sector chances to convey top of the line

offices and activities to its wide !ase of clients !y continually updating its inner a!ilities and

asset capacities In accordance with its present e,tension arranges$ the -H= "roup has in

e,cess of 1/8 million s* ft of improvement over its organi&ations$ including created and on'

going activities This includes in e,cess of (? million s* ft of underta%ings that the gathering

has e,ecuted under its home$ !usiness locales and shopping center sections

THE FAMOUS DLF ATTRAIA IN (UR(AON

Aith a !lasting retail environment not too far off$ this is a real pushed range for the "roup

and -H= is eagerly ma%ing new shopping and amusement spaces everywhere throughout thenation There are in e,cess of 5( million s* ft of value retail space created and a wor% in


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progress in metros and other ur!an o!jectives the nation over These incorporate classes of

prime downtown shopping locale$ mall and super e,travagance shopping centers

Aith the development of the Indian economy and the ensuing e,pand in corporate and

customer salaries$ and also remote financing$ -H= sees critical open doors for development

in its three essential organi&ations -H=9s mission is to construct a world'class land

improvement organi&ation with the most astounding gauges of professionalism$ morals and

client !enefit and to conse*uently help and profit from the development of the Indian

economy

-H=9s office portion is one of the !unch9s most respected vertical !out (8 million s* ft of

created and additionally on'going underta%ings are a critical donor to the development of

office spaces of the most contemporary construction modeling in "urgaon alone

rrangements to create an alternate 118 million s* ft over 1( ur!an communities are

intended to give -H= 1


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properties$ the Company has now tac%led the mallet of spearheading advancement in

numerous circles separated from level II ur!an communities $ n IS0 78812(888

organi&ation$ it has pic%ed up distinguishment over the time of time as a chief association in

the field of lodging$ institutional$ !usiness and modern development It has spearheaded

numerous purchaser well disposed developments as well nsals has initially controlled the

legislature

nsals had initially coordinated the middle government a!out the utili&ation of area as plot to

assem!le the !usiness venture they !egan one of the venture in the -elhi alone for the sa%e

of the nsal !uilding in 17>> in old -elhi from their nsals have developed in their wanders

nsals have promoted their underta%ing from ?89s the point at which they constructed an

alternate organi&ation for the sa%e of ansals fa!ricate well Their fundamental focus is in the

!uilding of office space more than the !usiness one yet now they have moved towards local

location and manufacture the well %nownsushant city in "urgaon with the normal stic%er of

least one crore rupees

LANDMAR8 OF ANSALS

ANSALS API IN OTHER PART OF HARYANA

nsal PI Sushant City$ Panipat

nsal PI in its try to give the !est land results and reclassifying lifestyle !enchmar%s in

Panipat has presented one of its sorts$ really Cosmopolitan Township instituted L nsal PI

Sushant City The township arranged close "troad will offer its inha!itants the !enefit of a

world'class community foundation This wonderful$ independent township will offer a fine

encounter$ ultra cutting edge lifestyle in the midst of contamination free$ peaceful and greatly

finished surroundings$ a long way from the disorder of an unplanned city life Spread in


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e,cess of (


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International 0NC0R International is an association of top'positioned$ e,clusive !usiness

land organi&ations which offer a complete choice of corporate @ financial specialist related

administration

MAR8ETIN( DETAIL MATTER

Individuals pic% up a feeling of their surroundings from each su!liminal su!tle element

Every thing aides from the general discernment$ yet it is the things individuals touch and feel

which have the most effect They accept that a designer can a!use the natural capa!ility of the

tas% inside a judicious and mindful fiscal methodology They have faith in ta%ing an inventive

methodology to the o!tainment of point of interest$ !y authori&ing originators who have a

specific sensitivity for each one article They have to guarantee that every segment is

legitimately e,ecuted$ capacities well$ is tastefully satisfying$ and fits inside the entirety -ue

weight must !e given to components that are underestimated

Ahy KIN ESTTE ta%e the long haul see in advertising

They are Property #uilders and accept that the long haul see !eing developed is useful for

!usiness showcasing Structures have high perceiva!ility and %eep going for a long time$

even hundreds of years They influence the lives of individuals who not possess them or

utili&ation them They conse*uently assume lia!ility for what they are !uilding and watch

over what they a!andon They accept an advancement ought to add something to the group

and enhance nature where conceiva!le Structures of value continually e,pand in *uality

They additionally add to the estimation of the area #uilding fa!ricated with forethought and

*uality is less demanding to %eep up$ less e,pensive in the long run and less harming to

nature9s turf$ profiting every!ody #y !eing connected with astounding tas%s$ managers and

speculators ensure or upgrade their made notoriety Partnerships are mindful of the estimation

of a name It could !e compelling sta%e They thin% as far as advancements which offer

something over to the group$ as individuals e,ploit the additional offices which the

advancement has made conceiva!le This is not inefficient !uilding It is monetarily and

ecologically the proper thing to do 0n the off chance that the venture is focused around

sound rationale$ what !odes well for the holder can li%ewise !ode well for the group


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MarP'a,er$ + Rea' E$tate #! Far#*a5a*

SRS (ROUP

The SRS "roup surely can claim to !e a class separated$ given the astonishing !usiness story

it has$ the segments it wor%s in and the legacy it delights in =urthermore all the more in this

way$ for what9s in store for it

!roadened endeavor$ the SRS "roup delights in an uncommon$ synergistic vicinity

crosswise over segments$ for e,ample$ adornments$ silver screens$ retail$ accommodation and

land$ human services and money related administrations The capa!ility to run such a variety

of !oats productively has implied the ma%ing of different development motors$ which thusly

resolve the future development waves

Ahat ma%es it a fascinating su!stance is the way that it has figured out how to !lend multi'

space operations on one hand and !usiness accomplishment on the other The SRS "roup

today has consolidated turnover of appro, :S- >?8 million$ and SRS Htd positions //> in

the most recent assem!lage of ET Top


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without any preparation refined proficient with a *uintessential inspirational mentality$ he

is a profoundly learned man who li%ewise holds the respected - Hitt$ and is profoundly

dedicated towards CSR activities at the corporate and particular level

Today$ the SRS "roup stands firm on a strong esta!lishment Three of its gathering

organi&ations$ SRS Htd and SRS Real Infrastructure Htd and SRS =inance Htd are recorded

on the #SE and Two of its gathering organi&ations the SRS Htd and SRS Real Infrastructure

Htd are recorded in NSE Its land spread touches various ur!an communities$ for e,ample$

-elhi$ 6um!ai 3Garjat4$ =arida!ad$ "urgaon$ Hudhiana$ Patiala$ 6orada!ad$ "ora%hpur$

Guru%shetra$ Panch%ula$ Palwal and the s%y is the limit from there

Aith its sterling authority$ an e*uipped group and an unsha%ea!le confidence in a fair$

transparent and worth !ased administration$ it is a !usiness house that e,citedly anticipates a

magnificent future

The organi&ation is without further ado occupied with the improvement and development of

over twelve ventures in the private and !usiness %inds Aith an area !an% of give or ta%e


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%nowledge of its administration and their farsightedness and aptitude has im!ued a wellspring

of eagerness and !oost amongst its group Incontesta!ly$ solidarity and lightness to e,ceed

e,pectations is the spine of the "roup RPS "roup is one of the *uic%est developing Real

Estate Companies as far as its anticipates$ client fulfillment and advancement The "roup was

set up in the year (88< and from that point forward responsi!ility and commitment have

ended up synonymous to RPS

It see%s to reform the land stadium with improvement of its private$ !usiness and IT

anticipates The worldwide gauges with current outlines set separated the loo% of each

perple,ing and each tas% attempted !y the "roup

6r Shanti Pra%ash "upta$ Chairman and 6r Ra%esh Chand "upta$ 6anaging -irector of

RPS "roup are the spines of the "roup under whose aptitude and direction$ the land situation

in =arida!ad has touched incredi!le statures Their sharp !usiness insight is significantly

consolidated with altruistic e,ercises$ for e,ample$ enhancing the wor% models of the wor%ers

through training$ heath forethought and other critical offices

O! (#!" @ Ne Pre&t$

RPS uria

Sector ?? =arida!ad

Rs DD Hac

/ #)G$ rea2 1


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//

RPS Infinia

N)'( =arida!ad

Rs (8? Hac to 5>1/ Hac

rea2 /(8 ' D


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35/62

/ 5?

=arida!ad 1 /


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/7

Integrated "roup )ousing ? ?

Commercial 71 D1

Residential 1= /1

ny other < 8

Interpretation

The data shows that /1 of people are interested in !uying commercial property followed !y

1D people are enthusiastic for residential property 0nly 5 people are interested in !uying

Integrated "roup )ousing property


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51

Ea$, a&&e$$ t .ar4et$9 h$p#ta'$9 e*)&at#!a' a!* +#!a!a' #!$t#t)t#!$ et&

1 17 (7

( 1D

/ 1< ((

5 1?

< 1D

1 1 /?

( 1>

/ 1< (1

5 1


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5/

I!terpretat#!

The data shows that D( people are !uying property for livingF wor%ing purpose (/

people are !uying property for investment purpose Sailing on the same !oth is rent Flease and

any other purpose with 18 and D respectively

= 3hat .e*#). ,) )'* pre+er t )$e +r $ear&h#!" a5)th the rea' e$tate pre&t$

Investment 12 (/

HivingFAor%ing 72 D(

RentFHease > 18

ny 0ther 7 D


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55

s per the data$ 5gentsF-ealers 2? 5


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5D

I!terpretat#!$

The data shows that the most important medium which is preferred !y 58people is

dvertisement$ followed !y (> and (/ people preferring friendsF relatives and dealers as

a means of medium The last !ut not the least is radio and word of mouth with / and (

preference

D Ba!4 La!$ a++e&t ,)r 5),#!" patter!

-ealers 12 (/

dvertisments 21 58

=riendsFRelatives 1? (>

Radio 7 D

Aord of 6outh 2 5

ny other < 8

es ?< >?

No 11 ((


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5>

I!terpretat#!

The data clearly shows that 58 peoples !uying pattern of !uyersF investors are affected !y

!an%s loans schemes does

1


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5?

I!terpretat#!

The data shows that


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57

Internet 1< 17

dvertisement 11 (8

)oardings 1 /1

E,hi!itions 1< 17

=riendsFRelatives > 7

Aord of 6outh 1 (

ny 0ther < 8

I!terpretat#!

The data indicates that )oardings are the most important medium from where people get to

%now a!out Piyush "roup that is /1 Internet and E,hi!itions are the mediums which have

e*ual importance with 17 respectively whereas dvertisement has a little edge over Internet

and E,hi!itions with (8 The last !ut not the least is word of mouth with only (

preferring it as a mode of information

12 Hae ,) p)r&ha$e* +r. P#,)$h (r)p

es 7 >/

No 1? (>


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/ people have purchased a property froPiyush group and (>

hasnt

17 I+ ,e$9 h are the $er#&e$ ,) "et +r. P#,)$h(r)p

E,cellent 1> /1

#etter 71 D/

Poor 7 D


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Pratee% "roup 7 D

0ther < 8


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D8

CONCLUSION

The Indian land segment proceeds with its enduring advancement with general deals action

going up essentially in the previous si, months Ahat9s more the driving element !ehind the

whole process has !een the data innovation 3IT4 segment which has helped impressively to

the interest side In addition$ the way of interest has li%ewise e,perienced a complete

conversion =rom little floor plates of 1$888 s*ft to 8

s* ft The majority of these IT organi&ations are paying special mind to !igger office spaces

to meet their 188'1(8 s*ft for every individual wor% station need Partho "upta$ a 6um!ai'

!ased programming e,pert$ states that the !ottomline is to upgrade the !enefit level of staffs

!y giving a favora!le wor%ing mood BThe way of occupation in this division is such that one

needs a specific sort of encompassing for accomplishing an ideal effectiveness level$ s

indicated !y a Cushman @ Aa%efield report$ numerous multinationals are survey #andra'

Gurla unpredicta!le as the favored o!jective for e,tensive !usiness space prere*uisite as there

are restricted choices for huge !ordering spaces of practically identical *uality in south$ focal

and north 6um!ai BPrior it was the value 3capital worth @ rental4 figure that represented the

migration procedure to an e,pansive degree 0n the other hand$ now in the most recent one

year or somewhere in the vicinity$ organi&ations are moving their !usiness locales loo%ing for

e,tensive floor spaces$B opines 6r sho% Gumar$ chief$ #roo%e International t no other

time the !usiness had encountered this sort of interest for e,tensive floor plates for office

spaces dding to this interest is the late rise of dotcom new companies s per an appraisal$

in the previous eight months$ one out of four transactions had a place with dotcom or net'

related !usiness Indeed as the introductory !uildup has chilled off impressively$ these

dotcom wanders have assumed an enormous part in !oosting the interest ashishMel%ar$

e,ecutive$ Cushman @ Aa%efield is still e,ceptionally !ullish a!out the dotcom'driven

interest B0n the positive side$ mergers and securing have officially !egun in the dotcom

!usiness This will give solidification to the whole !usiness and help these organi&ations

maintain in the more drawn out run s indicated !y Mel%ar$ at the end of the day #angalore is


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rising as the most loved IT terminus if one passes !y the transactions that have occurred in

the previous thr


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B#5'#"raph,

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