2014 Annual Category Management Conference | Orlando, FL

2014 MAIN CONFERENCE CATEGORY MANAGEMENT ASSOCIATION

9/30-10/2

TUESDAY , SEPTEMBER 30, 2014 | PM MAIN CONFERENCE

2014 CONFERENCE THEME

“Strategic Collaboration for Shopper Satisfaction”

8:00-12:00 PM

Certified training running from 8am – 12pm:1.Category Management Knowledge Group2.Learning Evolution

NETWORK

RECEPTION5:40-7:00 PM SOLUTIONS HALL

NETWORK

11:30-1:00 PM SOLUTIONS HALL

BUFFET LUNCH LEADERS & MAIN CONFERENCE PARTICIPANTS

NETWORK

1:00-2:50 PMPLENARY ROOM

OPENING PLENARY Building Your Collaborative Business Planning:Aligning the retailer and manufacturer to‘Win as one’David Ray, Dir. Strategic Category Planning & Analysis, Delhaize AmericaChris Chromy, Sr. VP Sales, ConAgra Foods

Overview of CMA’s Industry Collaboration Project Committee 1: Process Models for Retailer/Supplier Collaboration -Jon Troy, Church & DwightCommittee 2: Shopper-focused Joint Goals & Objectives - Maggie Arguelles, WalmartCommittee 3: What are the Enablers? (Strategy and Tactics) - Dave King, Walgreens

3:00-3:50 PMROOMS 1-3

CASE STUDIESRoom 1:“How to Use Customer Loyalty Data to Make Better Shopper Focused Decisions”  Brian Haaraoja, VP Fresh Merchandising, SpartanNash

Room 2:“The Co-existence of Branded & Private Label” Jackie Fields, Category Dir. Center Store, Save-A-Lot Kyle Swayze, National Category Mgr.-Private Brands, 7-Eleven Inc.

Room 3:“Household Cleaning Chemicals – Category Management in a Non-traditional Channel – Hardware” Lorne Cohen, Group Category Manager, Ace Hardware

Welcome & What’s on the Agenda for the next two days

DINNER PLANNED SEATINGBrief Highlights from Leaders Sessions

7:00-8:30 PM DINING ROOM

CONNECT

RET MRFSPUNIV

4:00-5:40 PM ROOMS 1-8+

CONNECT

RET MRFSPUNIV

20/20 BUSINESS CARD EXCHANGEMeet 20 people every 20 minutes (3 rotations)

10 minBREAK

10 minBREAK

20 minutes

BOARDROOM

ONE-MINUTE INTRODUCTION

BY EACH PARTICIPANT

20 minutes

BOARDROOM

ONE-MINUTE INTRODUCTION

BY EACH PARTICIPANT

20 minutes

BOARDROOM

ONE-MINUTE INTRODUCTION

BY EACH PARTICIPANT

WEDNESDAY, OCTOBER 1, 2014 | AM MAIN CONFERENCE

7:00-8:25 AM BOCA FOYER & PATIO

BREAKFAST OPEN SEATING

Certified training running concurrently:1.Category Management Knowledge Group2.Learning Evolution

NETWORK

EMAIL & SNACK BREAK9:50-10:00 AM SOLUTION HALL

8:30-9:50 AMPLENARY

PLENARY “Convergence of the Digital & Physical Worlds” John S. Phillips, SVP Customer Supply Chain & Global GTM, PepsiCo

10:00-10:50 AMROOMS 1-4

CASE STUDIESRoom 1: "Breathing Life Into a 130-year Old Brand" Steve Hungsberg, Sr. Brand Mgr., Jarden Consumer Brands

Room 2: “Right Product - Wrong Time” Tom Karounos, Category Advisor, Walmart, Tyson Foods

Room 3: “Virtual Store Projects” Dave King, Space Management, Floor Planning and Merchandising, Walgreens

Room 4: “Collaboration in the Automotive Aftermarket” Josh Brooks, Mgr. Merchandising Analysis, Auto Zone USA Dave Bohr, Dir. Of Category Management, Bill Murray & Associates

11:00-12:20 PMSOLUTION HALL

SOLUTION DEMOS - ‘PICK 6’ 12-minute demo (6 rotations) Small group demos without any sales pressure.

12minutes

DEMONSTRATION

12minutes

DEMONSTRATION

12minutes

DEMONSTRATION

12minutes

DEMONSTRATION

12minutes

DEMONSTRATION

12minutes

DEMONSTRATION3 minBREAK

3 minBREAK

3 minBREAK

3 minBREAK

3 minBREAK

12:30-1:50 PM DINNING ROOM

LUNCHPLANNED SEATING

Discussion : “What is the Future of Retail?”• Tony Stallone, VP Merchandising, Peapod • Kevin Coupe, 'Content Guy,' MorningNewsBeat.com

CONNECT

RET MRFSPUNIV

CASE STUDIESRoom 1:“How to Use Customer Loyalty Data to Make Better Shopper Focused Decisions”  Brian Haaraoja, VP Fresh Merchandising, SpartanNash

Room 2:“The Co-existence of Branded & Private Label” Jackie Fields, Category Dir. Center Store, Save-A-Lot Kyle Swayze, National Category Mgr.-Private Brands, 7-Eleven Inc.

Room 3:“Household Cleaning Chemicals – Category Management in a Non-traditional Channel – Hardware” Lorne Cohen, Group Category Manager, Ace Hardware

WEDNESDAY, OCTOBER 1, 2014 | PM MAIN CONFERENCE

2:00-2:40 PM PLENARY

PLENARY

• Higher Education Advisory Council / Univ. with Certified Coursework (industry starter kit) • CE (Continuing Education) Credits Advisory Council/keeping your certification active

EMAIL & SNACK BREAK2:40-3:00 PM SOLUTION HALL

Poolside Reception - Food & Drinks - Music by “C'Nergey” - Prizes!6:00+

3:00-3:30 PMROOMS 1-8

30-MINUTE MEETINGS: IP PRESENTATIONSEach session is only open to non-competitors of the presenter.Room 1: Acosta Sales & MarketingRoom 2: Fifth DimensionRoom 3: “As Category Managers, we may not sell products, BUT we do sell ideas!” Learning EvolutionRoom 4: “Automated Planogram Creation” CantactixRoom 5: “Effectively Navigating the “Last Mile” of New Product Introductions”, OrchestroRoom 6: Bellomy ResearchRoom 7: “Making Big Data Make Money: How Category Managers Can Easily Incorporate Data-Driven Insights and Generate Shareholder Returns,” Applied Predictive TechnologyRoom 8: “Real Time Category Management” TIBCO Spotfire

3:40-4:10 PMROOMS 1-6

30-MINUTE MEETINGS: NEW APPROACHESEach session is only open to non-competitors of the presenter.Room 1: "Best-in-Class” Category Management Collaboration between Retailer, Manufacturer, and Date Provider” , Target, Dr. Pepper Snapple Group, & NielsenRoom 2: "Revving up" Category Management in the Automotive Channel Room 3: "Deploying” Category Management in the Military ChannelRoom 4: Periscope – A McKinsey SolutionRoom 5: “Leveraging New Data Collection Technologies for Better Category Management Insights", JDARoom 6 : “Category Management Talent Acquisition” - DePaul University

4:20-4:50 PMROOMS 1-8

30-MINUTE MEETINGS: IP PRESENTATIONSEach session is only open to non-competitors of the presenter.Room 1: Symphony EYCRoom 2:“Achieving Customer Satisfaction Through End to End Collaboration” GalleriaRoom 3:“What Matters Most: Closing the Sales Gap in ‘1screen’ ”, Toolbox SolutionsRoom 4:“How Best in Class Companies Develop Best in Class Category Management and Shopper Insights”, Interactive EdgeRoom 5: “Leveraging Retailer Relationships to Optimize Promotions”, ECRMRoom 6: Retail Velocity Room 7: AlqemyiQRoom 8:“Re-imagining Assortment: What if you could...”, IBM

NETWORK

EMAIL BREAK5:00-6:00 PM

THURSDAY , OCTOBER 2, 2014 | AM MAIN CONFERENCE

7:00-8:25 AM BOCA FOYER & PATIO

BREAKFAST OPEN SEATING

Certified training running concurrently :1.Category Management Knowledge Group2.Learning Evolution

NETWORK

8:30-9:20 AMPLENARY

PLENARY Topic on it’s way!Kevin Coupe, 'Content Guy,' MorningNewsBeat.com

9:40-10:30 AMPLENARY

PLENARY Topic on it’s way!Michael McGuire,Sr. Director of Modular Development – General Merchandise, Walmart

10:30-11:00 AMPLENARY

Sneak Peak! New White Paper: "The Theory and Practice of Space and Assortment Optimization" Gordon Wade, CMA Best Practices

11:30 AMON-THE-DOT

FREE AIRPORT SHUTTLERESERVATION REQUIRED

11:30 AM departure for a NOON arrival @ ORLANDO INT’L airport (MCO)

EMAIL BREAK9:20-9:40 AM

2014 Annual Category Management Conference | Orlando, FL

2014 MAIN CONFERENCE CATEGORY MANAGEMENT ASSOCIATION

9/30-10/2

TUESDAY , SEPTEMBER 30, 2014 | PM MAIN CONFERENCE

2014 CONFERENCE THEME

“Strategic Collaboration for Shopper Satisfaction”

8:00-12:00 PM

Certified training running from 8am – 12pm:1.Category Management Knowledge Group2.Learning Evolution

NETWORK

RECEPTION5:40-7:00 PM SOLUTIONS HALL

NETWORK

11:30-1:00 PM SOLUTIONS HALL

BUFFET LUNCH LEADERS & MAIN CONFERENCE PARTICIPANTS

NETWORK

1:00-2:50 PMPLENARY ROOM

OPENING PLENARY Building Your Collaborative Business Planning:Aligning the retailer and manufacturer to‘Win as one’David Ray, Dir. Strategic Category Planning & Analysis, Delhaize AmericaChris Chromy, Sr. VP Sales, ConAgra Foods

Overview of CMA’s Industry Collaboration Project Committee 1: Process Models for Retailer/Supplier Collaboration -Jon Troy, Church & DwightCommittee 2: Shopper-focused Joint Goals & Objectives - Maggie Arguelles, WalmartCommittee 3: What are the Enablers? (Strategy and Tactics) - Dave King, Walgreens

3:00-3:50 PMROOMS 1-3

CASE STUDIESRoom 1:“How to Use Customer Loyalty Data to Make Better Shopper Focused Decisions”  Brian Haaraoja, VP Fresh Merchandising, SpartanNash

Room 2:“The Co-existence of Branded & Private Label” Jackie Fields, Category Dir. Center Store, Save-A-Lot Kyle Swayze, National Category Mgr.-Private Brands, 7-Eleven Inc.

Room 3:“Household Cleaning Chemicals – Category Management in a Non-traditional Channel – Hardware” Lorne Cohen, Group Category Manager, Ace Hardware

Welcome & What’s on the Agenda for the next two days

DINNER PLANNED SEATINGBrief Highlights from Leaders Sessions

7:00-8:30 PM DINING ROOM

CONNECT

RET MRFSPUNIV

4:00-5:40 PM ROOMS 1-8+

CONNECT

RET MRFSPUNIV

20/20 BUSINESS CARD EXCHANGEMeet 20 people every 20 minutes (3 rotations)

10 minBREAK

10 minBREAK

20 minutes

BOARDROOM

ONE-MINUTE INTRODUCTION

BY EACH PARTICIPANT

20 minutes

BOARDROOM

ONE-MINUTE INTRODUCTION

BY EACH PARTICIPANT

20 minutes

BOARDROOM

ONE-MINUTE INTRODUCTION

BY EACH PARTICIPANT

WEDNESDAY, OCTOBER 1, 2014 | AM MAIN CONFERENCE

7:00-8:25 AM BOCA FOYER & PATIO

BREAKFAST OPEN SEATING

Certified training running concurrently:1.Category Management Knowledge Group2.Learning Evolution

NETWORK

EMAIL & SNACK BREAK9:50-10:00 AM SOLUTION HALL

8:30-9:50 AMPLENARY

PLENARY “Convergence of the Digital & Physical Worlds” John S. Phillips, SVP Customer Supply Chain & Global GTM, PepsiCo

10:00-10:50 AMROOMS 1-4

CASE STUDIESRoom 1: "Breathing Life Into a 130-year Old Brand" Steve Hungsberg, Sr. Brand Mgr., Jarden Consumer Brands

Room 2: “Right Product - Wrong Time” Tom Karounos, Category Advisor, Walmart, Tyson Foods

Room 3: “Virtual Store Projects” Dave King, Space Management, Floor Planning and Merchandising, Walgreens

Room 4: “Collaboration in the Automotive Aftermarket” Josh Brooks, Mgr. Merchandising Analysis, Auto Zone USA Dave Bohr, Dir. Of Category Management, Bill Murray & Associates

11:00-12:20 PMSOLUTION HALL

SOLUTION DEMOS - ‘PICK 6’ 12-minute demo (6 rotations) Small group demos without any sales pressure.

12minutes

DEMONSTRATION

12minutes

DEMONSTRATION

12minutes

DEMONSTRATION

12minutes

DEMONSTRATION

12minutes

DEMONSTRATION

12minutes

DEMONSTRATION3 minBREAK

3 minBREAK

3 minBREAK

3 minBREAK

3 minBREAK

12:30-1:50 PM DINNING ROOM

LUNCHPLANNED SEATING

Discussion : “What is the Future of Retail?”• Tony Stallone, VP Merchandising, Peapod • Kevin Coupe, 'Content Guy,' MorningNewsBeat.com

CONNECT

RET MRFSPUNIV

WEDNESDAY, OCTOBER 1, 2014 | PM MAIN CONFERENCE

2:00-2:40 PM PLENARY

PLENARY

• Higher Education Advisory Council / Univ. with Certified Coursework (industry starter kit) • CE (Continuing Education) Credits Advisory Council/keeping your certification active

EMAIL & SNACK BREAK2:40-3:00 PM SOLUTION HALL

Poolside Reception - Food & Drinks - Music by “C'Nergey” - Prizes!6:00+

3:00-3:30 PMROOMS 1-8

30-MINUTE MEETINGS: IP PRESENTATIONSEach session is only open to non-competitors of the presenter.Room 1: Acosta Sales & MarketingRoom 2: Fifth DimensionRoom 3: “As Category Managers, we may not sell products, BUT we do sell ideas!” Learning EvolutionRoom 4: “Automated Planogram Creation” CantactixRoom 5: “Effectively Navigating the “Last Mile” of New Product Introductions”, OrchestroRoom 6: Bellomy ResearchRoom 7: “Making Big Data Make Money: How Category Managers Can Easily Incorporate Data-Driven Insights and Generate Shareholder Returns,” Applied Predictive TechnologyRoom 8: “Real Time Category Management” TIBCO Spotfire

3:40-4:10 PMROOMS 1-6

30-MINUTE MEETINGS: NEW APPROACHESEach session is only open to non-competitors of the presenter.Room 1: "Best-in-Class” Category Management Collaboration between Retailer, Manufacturer, and Date Provider” , Target, Dr. Pepper Snapple Group, & NielsenRoom 2: "Revving up" Category Management in the Automotive Channel Room 3: "Deploying” Category Management in the Military ChannelRoom 4: Periscope – A McKinsey SolutionRoom 5: “Leveraging New Data Collection Technologies for Better Category Management Insights", JDARoom 6 : “Category Management Talent Acquisition” - DePaul University

4:20-4:50 PMROOMS 1-8

30-MINUTE MEETINGS: IP PRESENTATIONSEach session is only open to non-competitors of the presenter.Room 1: Symphony EYCRoom 2:“Achieving Customer Satisfaction Through End to End Collaboration” GalleriaRoom 3:“What Matters Most: Closing the Sales Gap in ‘1screen’ ”, Toolbox SolutionsRoom 4:“How Best in Class Companies Develop Best in Class Category Management and Shopper Insights”, Interactive EdgeRoom 5: “Leveraging Retailer Relationships to Optimize Promotions”, ECRMRoom 6: Retail Velocity Room 7: AlqemyiQRoom 8:“Re-imagining Assortment: What if you could...”, IBM

NETWORK

EMAIL BREAK5:00-6:00 PM

THURSDAY , OCTOBER 2, 2014 | AM MAIN CONFERENCE

7:00-8:25 AM BOCA FOYER & PATIO

BREAKFAST OPEN SEATING

Certified training running concurrently :1.Category Management Knowledge Group2.Learning Evolution

NETWORK

8:30-9:20 AMPLENARY

PLENARY Topic on it’s way!Kevin Coupe, 'Content Guy,' MorningNewsBeat.com

9:40-10:30 AMPLENARY

PLENARY Topic on it’s way!Michael McGuire,Sr. Director of Modular Development – General Merchandise, Walmart

10:30-11:00 AMPLENARY

Sneak Peak! New White Paper: "The Theory and Practice of Space and Assortment Optimization" Gordon Wade, CMA Best Practices

11:30 AMON-THE-DOT

FREE AIRPORT SHUTTLERESERVATION REQUIRED

11:30 AM departure for a NOON arrival @ ORLANDO INT’L airport (MCO)

EMAIL BREAK9:20-9:40 AM

2014 Annual Category Management Conference | Orlando, FL

2014 MAIN CONFERENCE CATEGORY MANAGEMENT ASSOCIATION

9/30-10/2

TUESDAY , SEPTEMBER 30, 2014 | PM MAIN CONFERENCE

2014 CONFERENCE THEME

“Strategic Collaboration for Shopper Satisfaction”

8:00-12:00 PM

Certified training running from 8am – 12pm:1.Category Management Knowledge Group2.Learning Evolution

NETWORK

RECEPTION5:40-7:00 PM SOLUTIONS HALL

NETWORK

11:30-1:00 PM SOLUTIONS HALL

BUFFET LUNCH LEADERS & MAIN CONFERENCE PARTICIPANTS

NETWORK

1:00-2:50 PMPLENARY ROOM

OPENING PLENARY Building Your Collaborative Business Planning:Aligning the retailer and manufacturer to‘Win as one’David Ray, Dir. Strategic Category Planning & Analysis, Delhaize AmericaChris Chromy, Sr. VP Sales, ConAgra Foods

Overview of CMA’s Industry Collaboration Project Committee 1: Process Models for Retailer/Supplier Collaboration -Jon Troy, Church & DwightCommittee 2: Shopper-focused Joint Goals & Objectives - Maggie Arguelles, WalmartCommittee 3: What are the Enablers? (Strategy and Tactics) - Dave King, Walgreens

3:00-3:50 PMROOMS 1-3

CASE STUDIESRoom 1:“How to Use Customer Loyalty Data to Make Better Shopper Focused Decisions”  Brian Haaraoja, VP Fresh Merchandising, SpartanNash

Room 2:“The Co-existence of Branded & Private Label” Jackie Fields, Category Dir. Center Store, Save-A-Lot Kyle Swayze, National Category Mgr.-Private Brands, 7-Eleven Inc.

Room 3:“Household Cleaning Chemicals – Category Management in a Non-traditional Channel – Hardware” Lorne Cohen, Group Category Manager, Ace Hardware

Welcome & What’s on the Agenda for the next two days

DINNER PLANNED SEATINGBrief Highlights from Leaders Sessions

7:00-8:30 PM DINING ROOM

CONNECT

RET MRFSPUNIV

4:00-5:40 PM ROOMS 1-8+

CONNECT

RET MRFSPUNIV

20/20 BUSINESS CARD EXCHANGEMeet 20 people every 20 minutes (3 rotations)

10 minBREAK

10 minBREAK

20 minutes

BOARDROOM

ONE-MINUTE INTRODUCTION

BY EACH PARTICIPANT

20 minutes

BOARDROOM

ONE-MINUTE INTRODUCTION

BY EACH PARTICIPANT

20 minutes

BOARDROOM

ONE-MINUTE INTRODUCTION

BY EACH PARTICIPANT

WEDNESDAY, OCTOBER 1, 2014 | AM MAIN CONFERENCE

7:00-8:25 AM BOCA FOYER & PATIO

BREAKFAST OPEN SEATING

Certified training running concurrently:1.Category Management Knowledge Group2.Learning Evolution

NETWORK

EMAIL & SNACK BREAK9:50-10:00 AM SOLUTION HALL

8:30-9:50 AMPLENARY

PLENARY “Convergence of the Digital & Physical Worlds” John S. Phillips, SVP Customer Supply Chain & Global GTM, PepsiCo

10:00-10:50 AMROOMS 1-4

CASE STUDIESRoom 1: "Breathing Life Into a 130-year Old Brand" Steve Hungsberg, Sr. Brand Mgr., Jarden Consumer Brands

Room 2: “Right Product - Wrong Time” Tom Karounos, Category Advisor, Walmart, Tyson Foods

Room 3: “Virtual Store Projects” Dave King, Space Management, Floor Planning and Merchandising, Walgreens

Room 4: “Collaboration in the Automotive Aftermarket” Josh Brooks, Mgr. Merchandising Analysis, Auto Zone USA Dave Bohr, Dir. Of Category Management, Bill Murray & Associates

11:00-12:20 PMSOLUTION HALL

SOLUTION DEMOS - ‘PICK 6’ 12-minute demo (6 rotations) Small group demos without any sales pressure.

12minutes

DEMONSTRATION

12minutes

DEMONSTRATION

12minutes

DEMONSTRATION

12minutes

DEMONSTRATION

12minutes

DEMONSTRATION

12minutes

DEMONSTRATION3 minBREAK

3 minBREAK

3 minBREAK

3 minBREAK

3 minBREAK

12:30-1:50 PM DINNING ROOM

LUNCHPLANNED SEATING

Discussion : “What is the Future of Retail?”• Tony Stallone, VP Merchandising, Peapod • Kevin Coupe, 'Content Guy,' MorningNewsBeat.com

CONNECT

RET MRFSPUNIV

CASE STUDIESRoom 1:“How to Use Customer Loyalty Data to Make Better Shopper Focused Decisions”  Brian Haaraoja, VP Fresh Merchandising, SpartanNash

Room 2:“The Co-existence of Branded & Private Label” Jackie Fields, Category Dir. Center Store, Save-A-Lot Kyle Swayze, National Category Mgr.-Private Brands, 7-Eleven Inc.

Room 3:“Household Cleaning Chemicals – Category Management in a Non-traditional Channel – Hardware” Lorne Cohen, Group Category Manager, Ace Hardware

WEDNESDAY, OCTOBER 1, 2014 | PM MAIN CONFERENCE

2:00-2:40 PM PLENARY

PLENARY

• Higher Education Advisory Council / Univ. with Certified Coursework (industry starter kit) • CE (Continuing Education) Credits Advisory Council/keeping your certification active

EMAIL & SNACK BREAK2:40-3:00 PM SOLUTION HALL

Poolside Reception - Food & Drinks - Music by “C'Nergey” - Prizes!6:00+

3:00-3:30 PMROOMS 1-8

30-MINUTE MEETINGS: IP PRESENTATIONSEach session is only open to non-competitors of the presenter.Room 1: Acosta Sales & MarketingRoom 2: Fifth DimensionRoom 3: “As Category Managers, we may not sell products, BUT we do sell ideas!” Learning EvolutionRoom 4: “Automated Planogram Creation” CantactixRoom 5: “Effectively Navigating the “Last Mile” of New Product Introductions”, OrchestroRoom 6: Bellomy ResearchRoom 7: “Making Big Data Make Money: How Category Managers Can Easily Incorporate Data-Driven Insights and Generate Shareholder Returns,” Applied Predictive TechnologyRoom 8: “Real Time Category Management” TIBCO Spotfire

3:40-4:10 PMROOMS 1-6

30-MINUTE MEETINGS: NEW APPROACHESEach session is only open to non-competitors of the presenter.Room 1: "Best-in-Class” Category Management Collaboration between Retailer, Manufacturer, and Date Provider” , Target, Dr. Pepper Snapple Group, & NielsenRoom 2: "Revving up" Category Management in the Automotive Channel Room 3: "Deploying” Category Management in the Military ChannelRoom 4: Periscope – A McKinsey SolutionRoom 5: “Leveraging New Data Collection Technologies for Better Category Management Insights", JDARoom 6 : “Category Management Talent Acquisition” - DePaul University

4:20-4:50 PMROOMS 1-8

30-MINUTE MEETINGS: IP PRESENTATIONSEach session is only open to non-competitors of the presenter.Room 1: Symphony EYCRoom 2:“Achieving Customer Satisfaction Through End to End Collaboration” GalleriaRoom 3:“What Matters Most: Closing the Sales Gap in ‘1screen’ ”, Toolbox SolutionsRoom 4:“How Best in Class Companies Develop Best in Class Category Management and Shopper Insights”, Interactive EdgeRoom 5: “Leveraging Retailer Relationships to Optimize Promotions”, ECRMRoom 6: Retail Velocity Room 7: AlqemyiQRoom 8:“Re-imagining Assortment: What if you could...”, IBM

NETWORK

EMAIL BREAK5:00-6:00 PM

THURSDAY , OCTOBER 2, 2014 | AM MAIN CONFERENCE

7:00-8:25 AM BOCA FOYER & PATIO

BREAKFAST OPEN SEATING

Certified training running concurrently :1.Category Management Knowledge Group2.Learning Evolution

NETWORK

8:30-9:20 AMPLENARY

PLENARY Topic on it’s way!Kevin Coupe, 'Content Guy,' MorningNewsBeat.com

9:40-10:30 AMPLENARY

PLENARY Topic on it’s way!Michael McGuire,Sr. Director of Modular Development – General Merchandise, Walmart

10:30-11:00 AMPLENARY

Sneak Peak! New White Paper: "The Theory and Practice of Space and Assortment Optimization" Gordon Wade, CMA Best Practices

11:30 AMON-THE-DOT

FREE AIRPORT SHUTTLERESERVATION REQUIRED

11:30 AM departure for a NOON arrival @ ORLANDO INT’L airport (MCO)

EMAIL BREAK9:20-9:40 AM

2014 Annual Category Management Conference | Orlando, FL

2014 MAIN CONFERENCE CATEGORY MANAGEMENT ASSOCIATION

9/30-10/2

TUESDAY , SEPTEMBER 30, 2014 | PM MAIN CONFERENCE

2014 CONFERENCE THEME

“Strategic Collaboration for Shopper Satisfaction”

8:00-12:00 PM

Certified training running from 8am – 12pm:1.Category Management Knowledge Group2.Learning Evolution

NETWORK

RECEPTION5:40-7:00 PM SOLUTIONS HALL

NETWORK

11:30-1:00 PM SOLUTIONS HALL

BUFFET LUNCH LEADERS & MAIN CONFERENCE PARTICIPANTS

NETWORK

1:00-2:50 PMPLENARY ROOM

OPENING PLENARY Building Your Collaborative Business Planning:Aligning the retailer and manufacturer to‘Win as one’David Ray, Dir. Strategic Category Planning & Analysis, Delhaize AmericaChris Chromy, Sr. VP Sales, ConAgra Foods

Overview of CMA’s Industry Collaboration Project Committee 1: Process Models for Retailer/Supplier Collaboration -Jon Troy, Church & DwightCommittee 2: Shopper-focused Joint Goals & Objectives - Maggie Arguelles, WalmartCommittee 3: What are the Enablers? (Strategy and Tactics) - Dave King, Walgreens

3:00-3:50 PMROOMS 1-3

CASE STUDIESRoom 1:“How to Use Customer Loyalty Data to Make Better Shopper Focused Decisions”  Brian Haaraoja, VP Fresh Merchandising, SpartanNash

Room 2:“The Co-existence of Branded & Private Label” Jackie Fields, Category Dir. Center Store, Save-A-Lot Kyle Swayze, National Category Mgr.-Private Brands, 7-Eleven Inc.

Room 3:“Household Cleaning Chemicals – Category Management in a Non-traditional Channel – Hardware” Lorne Cohen, Group Category Manager, Ace Hardware

Welcome & What’s on the Agenda for the next two days

DINNER PLANNED SEATINGBrief Highlights from Leaders Sessions

7:00-8:30 PM DINING ROOM

CONNECT

RET MRFSPUNIV

4:00-5:40 PM ROOMS 1-8+

CONNECT

RET MRFSPUNIV

20/20 BUSINESS CARD EXCHANGEMeet 20 people every 20 minutes (3 rotations)

10 minBREAK

10 minBREAK

20 minutes

BOARDROOM

ONE-MINUTE INTRODUCTION

BY EACH PARTICIPANT

20 minutes

BOARDROOM

ONE-MINUTE INTRODUCTION

BY EACH PARTICIPANT

20 minutes

BOARDROOM

ONE-MINUTE INTRODUCTION

BY EACH PARTICIPANT

WEDNESDAY, OCTOBER 1, 2014 | AM MAIN CONFERENCE

7:00-8:25 AM BOCA FOYER & PATIO

BREAKFAST OPEN SEATING

Certified training running concurrently:1.Category Management Knowledge Group2.Learning Evolution

NETWORK

EMAIL & SNACK BREAK9:50-10:00 AM SOLUTION HALL

8:30-9:50 AMPLENARY

PLENARY “Convergence of the Digital & Physical Worlds” John S. Phillips, SVP Customer Supply Chain & Global GTM, PepsiCo

10:00-10:50 AMROOMS 1-4

CASE STUDIESRoom 1: "Breathing Life Into a 130-year Old Brand" Steve Hungsberg, Sr. Brand Mgr., Jarden Consumer Brands

Room 2: “Right Product - Wrong Time” Tom Karounos, Category Advisor, Walmart, Tyson Foods

Room 3: “Virtual Store Projects” Dave King, Space Management, Floor Planning and Merchandising, Walgreens

Room 4: “Collaboration in the Automotive Aftermarket” Josh Brooks, Mgr. Merchandising Analysis, Auto Zone USA Dave Bohr, Dir. Of Category Management, Bill Murray & Associates

11:00-12:20 PMSOLUTION HALL

SOLUTION DEMOS - ‘PICK 6’ 12-minute demo (6 rotations) Small group demos without any sales pressure.

12minutes

DEMONSTRATION

12minutes

DEMONSTRATION

12minutes

DEMONSTRATION

12minutes

DEMONSTRATION

12minutes

DEMONSTRATION

12minutes

DEMONSTRATION3 minBREAK

3 minBREAK

3 minBREAK

3 minBREAK

3 minBREAK

12:30-1:50 PM DINNING ROOM

LUNCHPLANNED SEATING

Discussion : “What is the Future of Retail?”• Tony Stallone, VP Merchandising, Peapod • Kevin Coupe, 'Content Guy,' MorningNewsBeat.com

CONNECT

RET MRFSPUNIV

CASE STUDIESRoom 1:“How to Use Customer Loyalty Data to Make Better Shopper Focused Decisions”  Brian Haaraoja, VP Fresh Merchandising, SpartanNash

Room 2:“The Co-existence of Branded & Private Label” Jackie Fields, Category Dir. Center Store, Save-A-Lot Kyle Swayze, National Category Mgr.-Private Brands, 7-Eleven Inc.

Room 3:“Household Cleaning Chemicals – Category Management in a Non-traditional Channel – Hardware” Lorne Cohen, Group Category Manager, Ace Hardware

WEDNESDAY, OCTOBER 1, 2014 | PM MAIN CONFERENCE

2:00-2:40 PM PLENARY

PLENARY

• Higher Education Advisory Council / Univ. with Certified Coursework (industry starter kit) • CE (Continuing Education) Credits Advisory Council/keeping your certification active

EMAIL & SNACK BREAK2:40-3:00 PM SOLUTION HALL

Poolside Reception - Food & Drinks - Music by “C'Nergey” - Prizes!6:00+

3:00-3:30 PMROOMS 1-8

30-MINUTE MEETINGS: IP PRESENTATIONSEach session is only open to non-competitors of the presenter.Room 1: Acosta Sales & MarketingRoom 2: Fifth DimensionRoom 3: “As Category Managers, we may not sell products, BUT we do sell ideas!” Learning EvolutionRoom 4: “Automated Planogram Creation” CantactixRoom 5: “Effectively Navigating the “Last Mile” of New Product Introductions”, OrchestroRoom 6: Bellomy ResearchRoom 7: “Making Big Data Make Money: How Category Managers Can Easily Incorporate Data-Driven Insights and Generate Shareholder Returns,” Applied Predictive TechnologyRoom 8: “Real Time Category Management” TIBCO Spotfire

3:40-4:10 PMROOMS 1-6

30-MINUTE MEETINGS: NEW APPROACHESEach session is only open to non-competitors of the presenter.Room 1: "Best-in-Class” Category Management Collaboration between Retailer, Manufacturer, and Date Provider” , Target, Dr. Pepper Snapple Group, & NielsenRoom 2: "Revving up" Category Management in the Automotive Channel Room 3: "Deploying” Category Management in the Military ChannelRoom 4: Periscope – A McKinsey SolutionRoom 5: “Leveraging New Data Collection Technologies for Better Category Management Insights", JDARoom 6 : “Category Management Talent Acquisition” - DePaul University

4:20-4:50 PMROOMS 1-8

30-MINUTE MEETINGS: IP PRESENTATIONSEach session is only open to non-competitors of the presenter.Room 1: Symphony EYCRoom 2:“Achieving Customer Satisfaction Through End to End Collaboration” GalleriaRoom 3:“What Matters Most: Closing the Sales Gap in ‘1screen’ ”, Toolbox SolutionsRoom 4:“How Best in Class Companies Develop Best in Class Category Management and Shopper Insights”, Interactive EdgeRoom 5: “Leveraging Retailer Relationships to Optimize Promotions”, ECRMRoom 6: Retail Velocity Room 7: AlqemyiQRoom 8:“Re-imagining Assortment: What if you could...”, IBM

NETWORK

EMAIL BREAK5:00-6:00 PM

THURSDAY , OCTOBER 2, 2014 | AM MAIN CONFERENCE

7:00-8:25 AM BOCA FOYER & PATIO

BREAKFAST OPEN SEATING

Certified training running concurrently :1.Category Management Knowledge Group2.Learning Evolution

NETWORK

8:30-9:20 AMPLENARY

PLENARY Topic on it’s way!Kevin Coupe, 'Content Guy,' MorningNewsBeat.com

9:40-10:30 AMPLENARY

PLENARY Topic on it’s way!Michael McGuire,Sr. Director of Modular Development – General Merchandise, Walmart

10:30-11:00 AMPLENARY

Sneak Peak! New White Paper: "The Theory and Practice of Space and Assortment Optimization" Gordon Wade, CMA Best Practices

11:30 AMON-THE-DOT

FREE AIRPORT SHUTTLERESERVATION REQUIRED

11:30 AM departure for a NOON arrival @ ORLANDO INT’L airport (MCO)

EMAIL BREAK9:20-9:40 AM