Introduction.

Kushuhara company has been trading 2002

Exporting fish and seafood products.

Our main clients are,

Kushuhara company has been trading 2002

Exporting fish and seafood products.

Our main clients are,

France Italy Australia Austria Europe USA

Key decisions.

Introduce new fish sausage.

Selected Jabalpur in India to launch it.

Selecting advertising method.

Satisfying customers requirement in target market.

Introduce new fish sausage.

Selected Jabalpur in India to launch it.

Selecting advertising method.

Satisfying customers requirement in target market.

4P’s

Product,

Packaging.

With different flavours.

Brand name.

Price,

Raw materials.

Techniques.

Pricing objectives.

Pricing strategy.

Product,

Packaging.

With different flavours.

Brand name.

Price,

Raw materials.

Techniques.

Pricing objectives.

Pricing strategy.

Promotion,

Advertising methods.

Promotion strategy.

Place,

Launch in Jabalpur in India.

Infrastructure facilities.

Promotion,

Advertising methods.

Promotion strategy.

Place,

Launch in Jabalpur in India.

Infrastructure facilities.

Why we selected india among these two countries

Pakistan,

Pakistan is muslim country.

Civil war going on Pakistan,so the demand is low.

When comparing with India,Pakistan is far away from sri lanka.

The number of trade agreements between India and Sri lanka is

morethan the trade agreements between Sri lanka and Pakistan.

Maldives,

Fisheries are one of the main industries of Maldives.

The marin prospect for economic development is the country’s

main resources.

Rice and fish are the staple food of Maldivians.

They have limited land mass.

Pakistan,

Pakistan is muslim country.

Civil war going on Pakistan,so the demand is low.

When comparing with India,Pakistan is far away from sri lanka.

The number of trade agreements between India and Sri lanka is

morethan the trade agreements between Sri lanka and Pakistan.

Maldives,

Fisheries are one of the main industries of Maldives.

The marin prospect for economic development is the country’s

main resources.

Rice and fish are the staple food of Maldivians.

They have limited land mass.

PESTLE Analysis. Political Environment,

The government in power.

Attitudes to taxtation.

Attitudes to social welfare.

Attitudes to foreign trade and trding blocks.

Economic Environment.

Economic Environment,

Wage rate .

National economic trends.

Inflation.

Political Environment,

The government in power.

Attitudes to taxtation.

Attitudes to social welfare.

Attitudes to foreign trade and trding blocks.

Economic Environment.

Economic Environment,

Wage rate .

National economic trends.

Inflation.

Social-cultural factors.

Technological factors.

Exporting our product into an area where culture plays a major role will effect are product badly.but as almost all region and cultural condition fish and eatable,this will not be a problem in exporting are product.

There may be threats of Indian firms coming up with innovative and similar industrial,at the moment.there is onlyone major player,and there is a less chance of it being a major competitors as low price of their product is high.

Legal factors. Technological factors.

There are many legal factors.that can effect the product there may be product safty regulation and financial regulation according to helth and safty regulation we may have to reduced the preservatives and excessive ingredients.

There are sartin rules regulations which we have to a side when it to the enviorment.we are using bio-packing to save the environment.so by doing that.we are avoiding the environment from effecting the product.

SWOT Analysis

Weakness There is a airport in Jabalpur but there isn’t a harbor. Then

we export this product via airline. That cost is higher than exporting via naval

route.

Opportunity Many people in this city do not take meat for their meals, because of their religion

influences. Jabalpur is located in central india. it is help to populate the product in whole

market.

Threats After we entered the market in Jabalpur it will be a thread for fish sellers in this city and other products which made by fish. Main competitors’ images is also thread

for us.

Strength. we do a seafood business already then company can adaptable that seafood for

this product.

The company selected to export this product to

Jabalpur in India because the religions influences are higher

than the other countries.

Summary

Kushuhara company has been

Trading 2002.

Key decision.

Product,promotion,price,place.

PESTLE analysis.

SWOT analysis.