MAIN

TASK

PREPARATION &

EVALUATING OUR TARGET

AUDIENCE

WHAT IS OUR TASK?

Our main task is to make the titles and opening of a new fiction film, to last a maximum of two minutes.

All video and audio material must be original, produced by the candidate(s), with the exception of music or audio effects from a copyright-free source.

Key areas

• Planning and research evidence• Research into similar products and a potential target audience.• Work on shot lists, layouts, drafting, scripting or storyboarding.• Organisation of actors, locations, costumes or props.• Time management is excellent• Use of digital technology or ICT in the presentation.• Communication skills.• Care in the presentation of the research and planning.

MARK SCHEME

The main task itself

Level 1 0–23 marks—The work for the main task is possibly incomplete. There is minimal evidence in the work of the creative use of the areasLevel 2 24–35 marks—There is evidence of a basic level of ability in the creative use of some of the areasLevel 3 36–47 marks—There is evidence of proficiency in the creative use of many of the areasLevel 4 48–60 marks—There is evidence of excellence in the creative use of most of the areas

Key areas

• Producing material appropriate for the target audience and task.• Using titles appropriately according to institutional conventions.• Using sound with images and editing appropriately for the task set.• Shooting material appropriate to the task set; including controlled use of the camera, attention to framing, variety of shot distance and close attention to mise-en-scene.• Using editing so that meaning is apparent to the viewer and making selective and appropriate use of shot transitions and other effects.

WHY IS THE TARGET

AUDIENCE IMPORTANT?

In the commercial industry of Film making it is important to

distinguish your target audience. The motive why it is so important

to know your target audience is because it will help when

determining what content is to be included. For example, older

spectators may favour a dissimilar editing style to a younger

audience. This means that there must be a certain understanding of

your target audience i.e. what film genres they like, type of filming

style, editing style etc. This understanding will eventually mean a

better revenue than if you came up with a story and tried to

advertise without any awareness of your target audience.

Below is a Pie Chart I found on Google of the breakdown of the

target audience in the horror genre:

OUR TARGET AUDIENCE

Our film opening will be aimed at teenagers to young

adults; the main reason for this is purely the fact that we

can base our opening on what we (as teenagers) would

like to watch.

From asking the media class and friends of ours of similar

ages, we found that our target audience mostly preferred

thrillers, horrors and comedies.

However we intend to conduct a more focused survey to

find which out of these 3 genres our target audience enjoy

more.

STORYBOARD 1

LOCATION SCOUTING

We decided that

London that would

be a good location

due to the already

established Mise en

Scene