Who are the primary and secondary audiences? (Comment on demographics, psychographics, socio-economic groups and geo-demographics.

The magazine I have chosen to analyse for this question is Cosmopolitan which although isn’t a regional magazine, will give me a deeper understanding of how magazines target certain audiences through use of language, style, and imagery which I feel will be highly beneficial when deciding what the main audience for my magazine will be and how I will present this through use of techniques. In regards to audience demographics, this magazine is primarily targeted at white, British women as the woman featured on the front cover is Paloma Faith who is white and British, hence attracting a certain audience. Cosmopolitan is predominantly aimed at females specifically, following the common stereotype that women like fashion, men, makeup and appearance in general. Though, they primarily target white women, they have ensured that any secondary audiences feel welcome; maximising potential audience, therefore money. This cover targets people of white origin, as the female used in a positive manner is white; this would not primarily attract people of other diversities, as they cannot relate to the cover star. The social grade is A-C2, as the audience need to have a disposable income to indulge in luxuries such as this magazine. The feature represents the target audience in a positive way, of which they are pleased with and feel as though the magazine represents them correctly; therefore the features are able to attract the correct audience demographic. It is clear to see what the primary target audience for Cosmo is, due to the fact that when targeting audiences, stereotypes are used to widen the variety of readers. The psychographic profile which Cosmo targets is aspirers who seek social status, materialism, are orientated to image and interested in fashion, who are typically young people. Aspirers are likely to be interested in this magazine due to the high fashion contents; Cosmo are renowned to be a magazine focused on fashion and appearance. Another psychographic group that would read Cosmopolitan is Explorers who seek discovery, energy and individualism and are typically students. The demographic age for cosmopolitan is 17-25 and therefore students will likely read Cosmopolitan as it is a fun and energetic, enthusiastic magazine which Explorers seek.