maine bar association: social media
DESCRIPTION
How to use social media to network as an attorneyTRANSCRIPT
The Virtual Cup of Coffee: Use social media to make the most of every minute
with Diane K. Danielson
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The business meeting
The reunion/girls’ night out
The cocktail party
The big three
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Before you start tweeting
• Build your online footprint– Helps your target market find you– Control what you can about what they find– Adds to credibility– Distinguish yourself/your company
• Set it and forget it
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Google Maps = New Yellow Pages
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Google.com>Business Solutions>Local Business Center
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Google.com>Business Solutions>Local Business Center
Linking Up on LinkedIn: It’s a portfolio, not just a profile
Profile Basics:
Picture
Status updates
Complete titles
Keywords
Recommendations
Connections
URL
Portfolio
Profile Basics:
Picture
Status updates
Complete titles
Keywords
Recommendations
Connections
URL
Portfolio
Privacy & other settings
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Blog Link
Slideshare
Google Presentation
Applications
Networking
• Keep your name out there:
– Update your profile
– Write recommendations
– Status updates
– Add presentations/links to white papers
– Add 5 new contacts per week
• Interact with others:
– Groups
– Answers
Networking
• Who can you link to?
– People you know (have email address)
– Intros to people your friends know
– Can message people: in your group, in your friends’
networks.
• Tips for linking:
– Customize your invite
– LinkedIn Open Networkers (LIONs)
– Defer Facebook friend requests
Blogs: the backbone of social media
Target
marketYou
Blogs
Website
Blogs
Website
“Blogs are so 2004” Paul Boutin, Wired
• Blogs = 2010 Business Tool– To engage your target market – To showcase expertise– Search engine optimization – As your actual website – Add live content on static websites – Supplement e-newsletters– To feed content to Facebook, Twitter and
Blogs – searchable & share-able
Blogs – how much, how often?
• Minimum = 1 per week/10 days• How to do daily posts:
– Link to other posts/articles– Pre-post items– Create a group blog
• Blog promotion– Social media reciprocity– Repurposing content– Blog directories
Business Blog – Success Story
Business Blog – Success Story
Facebook Pages: Give them something to talk about
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Twitter: The Social Media Swiss Army Knife
Why Twitter?
• What business problems do you need to solve?–Marketing–Networking–Publicity/brand awareness–Crises management–Customer service–Market research–CRM
A few Twitter truths
• Social media = conversational selling.• Give them the what; sell them the how.• Social media doesn’t work if you don’t work
social media.
--Lena West, www.RealWomenDoSocialMedia.com
What’s your brand?◦@DowntownWoman v. @DianeDanielson
Icon: ◦avatar, logo or you?◦Be consistent (even across platforms)
Short, memorable, easy to spell.
Your @name & icon
• Insights from experts and colleagues• News updates (industry/biz/trends)• Competition• Conferences• Colleagues• Clients• Brands
Start reading
• 140 characters• RT• @• DM• #• #follow friday (or #FF)• Branded background
Twitter basics
• Have a strategy.• Be positive, informative, funny or insightful.• Be a Renaissance tweeter.
3 rules for giving good tweet
• What to post - 30/30/30/10 rule:o 30% self promotiono 30% promoting otherso 30% your personality/interactingo 10% just for fun
• How to post regularlyo Link your blogo Twitthato Connect to other social networks
How to be a Renaissance tweeter
Time Management• Create a schedule• Sampling of Twitter Tools:
owww.hootsuite.com or www.tweetdeck.com time tweets, tracks links, facebook, keywords
owww.twitterfeed.com links your blog to TwitteroFacebook Twitter app links to Facebook
Cell phone
Using a Twitter interface
Hootsuite – tracking keywords
10 IRL (“in real life”) Tips
1. Have a goal (or two)
2. Pick the right event/organization
3. Bring a buddy
4. Find loners and make a buddy
5. Prep your small talk before you go
10 IRL (“in real life”) Tips
6. Play a role
7. Smile
8. Dress your best
9. Make yourself memorable
10. Follow up
Follow up online
1. LinkedIn invitation– Customize the invite– Be selective
2. Invitation to eNewsletter
3. Comment on their blog
4. Facebook fan page
5. Follow them on Twitter
6. Do #’s 3-6 in advance!
Thank you!
Diane K. DanielsonFounder, Downtown Women’s Club
Twitter: @DowntownWoman
VP of Business Development
Email: [email protected]