MAINSTREAM FILMS

ART-HOUSE FILMS

Distributions/ intuitional logos

ExhibitorPremier

Playability Encourages audiences to watch the film due particular individuals who can be linked have notable work.

SloganThis creates a sense of enigma and entice audiences. This could also attract the target audience who are familiar with the slogan

Title

Billings block

Focal point imageThis is a metonym for the narrative . The characters and actors also appeal to audiences.

Typography/ production designThis signifies the genre of the film, which is sci-fi action.

AnchorageThe poster is filled with signifiers that hint at the narrative and narrative the media text (the poster). E.g. Destruction and fire in the background anchors and connotes “war” and “extinction”.

MAINSTREAM POSTER

Critical AcclaimThis could attract a niche audience who know the short film award

Playability

Title and TypographyThis could hint at the narrative due to its rough, gritty texture and the copy stating ”Kidnapping”.

ART-HOUSE/ SHORT POSTER

Distributions/ Intuitional Logos

Focal point image/ backgroundAn enigmatic focal image and background that doesn’t reveal much about the narrative at first glance. However, the white empty background connotes the disappearance that is the kidnapping.