mainstreaming digital entrepreneurship for the rakyat rm1,000 grant from mcmc for smes to set ......
TRANSCRIPT
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Mainstreaming Digital Entrepreneurship
for the Rakyat
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DIGITAL ENTREPRENEURSHIP FOR MICRO-ENTERPRISES HAS
BEEN IMPLEMENTED THROUGH VARIOUS PROGRAMMES
These programmes, although effective, have limited reach and/or sustainability
o RM1,000 grant from MCMC for SMEs to set
up online presence.
o 34,040 recipients in 2013
o Training on Digital Marketing since 2010
o Over 1,000 micro-entrepreneurs trained
o Netpreneur series in 2013 for women
o ICT component included in entrepreneur
development programmes
Digital Entrepreneurship must move from the fringes to
the mainstream for nationwide impact to the Rakyat
Examples
Non-exhaustive
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EXTENDING REACH VIA TECHNICAL AND VOCATIONAL EDUCATION AND TRAINING (TVET) INSTITUTIONS
Hands-on skills ready for monetisation Videography, culinary, fashion, graphic skills, etc
Entrepreneurship is a compulsory subject But limited to traditional (brick & mortar) aspects
270,000 full-time students
part-time community members
public TVET agencies
centres nationwide
15
463
300,000
Captive Community of
Mainstream Grassroots
Centres also reach out to local
community members via short
courses
Strong industry collaboration DNA
4
C
TVET Students
Shortened version of
Digital Entrepreneurship
courses delivered to
local micro-
entrepreneurs by TVETs
Micro-entrepreneurs
eUSAHAWAN TO INSTITUTIONALIZE
DIGITAL ENTREPRENEURSHIP VIA TVETS
Integrating Digital
Entrepreneurship into
TVET curriculum
Kolej Komuniti
Politeknik
IKM
KKTM
GiatMARA
Kolej Profesional Mara
IKBN
2016
2015
5
THE JOURNEY OF eUSAHAWAN
CURRICULUM INTEGRATION
o Exposure to digital tools and business models (e.g. mCommerce, social media)
o Co-developed with industry
o Development of advanced courses
REAL-LIFE PRACTICE
o 80% practical course
o eMarketplace presence e.g. with Lelong.com, Exabyte, Celcom, etc
BREEDING SUCCESS
o Annual eUsahawan convention to level up the best of the best
o Capability Development for
lecturers via CPD
o Funnel to advance entrepreneur development programmes, e.g. SME Corp, MARA
o Program Bakal eJutawan
o Empowering lecturers to be practitioners o ToT by industry practitioners o International certification
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C
• Previously sold drinks in hostel
• Learnt concept of drop
shipping and now selling
hijabs online
• Earned RM3,400
• Supporting family now,
mother doesn’t need to sell
vegetables at market
Mastura, Lecturer, Kolej
Komuniti Paya Besar,
Pahang
# students taught 2,842
# students generating income
2,625 (92%)
Total additional income
RM1.3mil
RESULTS
From July to Dec, 2015
Next: Channel for expert industry mentoring via eUsahawan clinics
• Identified sambal hitam for
online business
• Created own website & FB
product page
• Generating steady income
of RM700/month plus
RM4,500 during Raya season
Next: Advance certification for
Master Trainers
Indra Putrayadi, Student,
Politeknik Merlimau, Melaka
• No prior business experience.
• Since joining the eUsahawan
class, he has set up a Mobile
Tech Services business
• Generated sales amounting
to RM94,486
Muhammad Syahzuan,
Student, Inst.Kemahiran
Mara, KL
Next steps - Rapid scaling to all TVETs, subject to:
o Written approval for eUsahawan lecturers to carry out part-time, online business as part
of practical skills development in accordance to Peraturan 5, Peraturan-peraturan
Pegawai Awam (Kelakuan dan Tatatertib) 1993
o Blanket approval by MQA for Digital Entrepreneurship curriculum
2015 PILOT INVOLVED 4 TVETS, 147 CAMPUSES
AND 423 LECTURERS
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Lecturers are observing increased engagement from their students, who are mostly male
Welding students excitedly presenting how to market their services online
C
NON-TANGIBLE IMPACT OF eUSAHAWAN
Immediate emotional impact to the people
#eUsahawan
hashtag
picking up
steam on
“..dah viral subject digital
ini.. student excited
sangat bercerita dalam
kelas..”
– Politeknik Merlimau, Perak
“Selalu dok mai lambat ja
budak2 teknikal ni…tukar
silibus online marketing
ni…nampak dah
berubah” – IKM, Kuching
“Alhamdulillah utk group
semester 5, for today
semua berjaya buat sales
antara RM200- RM1,000
…course learning
outcome” - Politeknik Mukah, Sarawak
Excerpts from eUsahawan lecturers’ group chat
Institut Kemahiran MARA, Kuching
Politeknik Mukah, Sarawak
Politeknik, Seberang Perai
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eUSAHAWAN TO INSTITUTIONALISE DIGITAL
ENTREPRENEURSHIP VIA TVETS
TVET Students
Shortened version of
Digital Entrepreneurship
courses delivered to
local micro-
entrepreneurs by TVETs
Micro-entrepreneurs
Integrating Digital
Entrepreneurship into
TVET curriculum
Kolej Komuniti
Politeknik
MARA TVETs
IKBN
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Digital Entrepreneurship curriculum adapted into short course
format (4 days) for delivery to micro-entrepreneur communities
Boot Camp to raise awareness o 650 participated
eUsahawan weekend short courses in 5 locations (Kolej Komuniti, Politeknik, UMK) o 268 trained in 4 batches
EXTENDING eUSAHAWAN TO COMMUNITIES
Outcome to-date: 259 (97%) earning additional digitally-enabled income
PILOTING IN JELI SINCE
MAY 2015
o Lead: Pusat Perkhidmatan
Parlimen Jeli o Local NGOs
o Development agencies,
e.g. Amanah Ikhtiar
Malaysia, Empower ECER,
KESEDAR, MITI
o Private sector, e.g. Celcom
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eUSAHAWAN GENERATED INCREMENTAL REVENUE OF RM2.36 MIL FOR
JELI MICRO-ENTREPRENEURS BETWEEN JUNE & DEC 2015
o Were selling hand-made herbal soap in RnR & pasar malam, making RM9k/month
o After: incremental RM25k/month
Next: Program Bakal eJutawan En. Mohd Yusni
& Pn. Marjan
Nurul Hafizah
o Runs full time frozen food, canopy
and catering business
o Before: her monthly sales was RM
30,000 via offline
o After: RM 51,000 monthly sales
Next: Program Bakal eJutawan
Results As of Dec 2015
Almost 97% earned incremental
income
Total increment generated is RM
2.36Million
5% earned > RM5k incremental
income in 7 months
< RM 250; 3
RM 251-1,250; 203
RM 1,251-5,000; 39
RM >5000; 14
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EUSAHAWAN NATIONAL ROLL-OUT LAUNCHED
ON NOV 25TH BY YAB PM
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EXTENSIVE MEDIA COVERAGE ON EUSAHAWAN
LAUNCH
TOTAL PR VALUE
RM6.2 MIL
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SCALING FOR IMPACT IN 2016
Micro entreprenuers
“eUSAHAWAN DESA”
• OUTREACH via 20 bootcamps & 6 state-level events nation-wide
• EXPAND short-courses to more TVETs
• PARTNER development agencies to funnel members, e.g.
TVET students
“eUSAHAWAN MUDA”
EXISTING TVETS TO SCALE TO MORE
COURSES &CENTERS
• EXTEND to more courses in existing TVETs
• EXPAND to new TVETs
• UPGRADE capacity and capability in high potential TVET centers, leading to enhanced program outcomes
Accelerator workshops to drive results
New Participants 2015 Success stories
Program Bakal
Jutawan eUsahawan
• Business fundamentals, e.g. finance, marketing
• Mentoring by online millionaires-cum-trainers
• Grow local market
• Global market access
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SCALING EUSAHAWAN MUDA VIA TVETS –
CULTIVATING DIGITAL ENTREPRENEURS
2020 Target*
• 92,000 students trained
• 46,000 earning additional
income 15,000 Tvet students trained
7,500 Earning
additional income EXISTING TVETS TO SCALE TO MORE
COURSES &CENTERS ON-BOARDING
NEW TVETS
2016
*Subject to budget availability for 2017-2020
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Bintulu
Miri
Kuala Terengganu Besut
Kuantan
Jerantut
Mersing
Muar / Batu
Pahat
Rembau / Melaka
Ipoh
Taiping
Butterworth. Balik Pulau
Kangar
Sg. Petani Kota
Bharu
Gua Musang
Tawau
Sandakan
NATIONWIDE DRIVING DEMAND
STRATEGY & TARGET
COMMUNITY BOOTCAMP
YOU CAN DUIT ROADSHOW
MANJOI
JOHOR BAHRU
KOTA KINABALU
HULU TRENGGANU
KUCHING
PEKAN
To reach out 70,000 micro-entrepreneurs via You Can Duit Roadshows
and Community Boot camp
OUTREACH
DEMAND DRIVER
At least
30,000 micro-entrepreneurs train and
complete the course
PARTICIPANTS TRAINED
Ensure at least 9,000 micro-entrepreneurs
earning additional income
EARNING INCOME
Earning
RM21 MILLION Additional Income
by Dec 2016
Accelerator workshops to drive results
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Pusat Pembelajaran &
Pendapatan Digital Rakyat
MULTI-AGENCY PARTNERSHIP
TVETs – providing facilities and trained lecturers
Parliamentary Leaders - drive community engagements
Development Agencies/ NGOs – funneling of micro-entrepreneurs
MDeC – curriculum, methodology & mobilise partners
SME Corp – post-training entrepreneur development support
Kolej Profesional MARA
Politeknik
Institut Kemahiran Belia Negara
Giat MARA
Kolej Komuniti
IKM/KKTM
NATIONWIDE SCALING FOR MICRO ENTREPRENUERS
VIA MORE THAN 400 TVET AS SERVICEPROVIDER
• TVETS will conduct 2-days course over the weekend at the nearest TVETs
• MDeC will track the participant’s sales for 12 month
• For the first 3 months, participants achieve sale above RM2,500 will be qualify for the Accelerator Workshop
which will be conducted by well-known Industry Expert
• Exclusive invitation to DAYA eUsahawan Conference in November at Dewan Merdeka, PWTC
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eUSAHAWAN SHORT COURSES OUTLINE
*Emphasis on practical knowledge and skills in conducting an online business
Asas Perniagaan
• Perniagaan Dimensi Baru : Online
• Peluang dan Ruang : Google Trend
• Kenali Produk Anda
• Sasaran Pelanggan
• Hot Buttion & USP
• Hard Sell and Soft Sell
Pengenalan kepada Fecebook – Siri 1
• Pengenalan FB
• FB Profil Perniagaan
• Pages FB
• Trips & Tricks FB
• Cipta Poster & Ayat
• Status FB
• Share status
Pengenalan kepada Facebook – Siri 2
• Link page
• Cipta Iklan
• Video Produk
• Facebooks Ads
• Teroka Group FB
• Tips Closing
Pengenalan Asas Instagram – Siri 3
• Pengenalan Instagram
• Cipta Instagram Perniagaan
• Memilih gambar & Tips mengarang ayat
• Mengenali Hashtag
• Trips & Tricks ambil gambar
• Instagram Video
• Link post ke FB
Pengenalan Asas Blog– Siri 4
• Pengenalan Blog Perniagaan
• Mencipta nama blog and daftar email dan blog
• Membuat entry: Penulisan, Gambar & Video
• Meningkatkan rank Blog
• Link blog ke FB
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Understand Concept 21st century
entrepreneurship
Mudah Lelong
Ali Baba Amazon
-The Advertising Mix -Competitor Analysis (SWOT) -Creation of Campaign
-Product Creation -Segmentation -Product Costing & C Flow Management -Branding & Promotion -Company Structure (SSM) -Cyber Security
4) Call to Action
Whatapp / Wechat /Line /Email
-Database Collection -Data utilization to raise traffic -Fundamental of Big Data
-Backend System -Integration with Social Media
2) Basic Business (Social Media Mix)
6) Intermediate Business
3) New Marketing Media
8) Ad Costing & Consumer Analysis
7) Connecting (360) the New Marketing Media - Timeline
1) Introduction
-Mobile Apps -Website Ad Structure -Adwords -Google Ads
NOTE: - The numbering is the sequence of the current
syllabus that is being taught - The flow chart is the proposed logical syllabus flow
-Financial Review -Position Review -Enhancements -Extension
Website
5) Basic SEO: Google trend & suggest
Website
Youtube
9) Marketplace Expansion
10) Advance Business
11) e-Commerce
12) Database Utilization
13) Income Diversification
eUSAHAWAN LOGICAL SYLLABUS FLOW 2016
LEVEL 1
LEVEL 2
LEVEL 3
eUSAHAWAN SYLLABUS FLOW*
*Emphasis on practical knowledge and skills in conducting an online business
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NURTURING PROGRAM FOR HIGH POTENTIAL
eUSAHAWAN PARTICIPANTS
Business Fundamentals
Go Global*
Grow locally*
*Funnel to e-Commerce cluster for placement/promotion in relevant marketplaces.
Program Bakal eJutawan
Potential
Jutawan
eusahawan
with at least
RM100,000 /
month
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Q & A
MOHON ‘LIKE’ FACEBOOK – eUSAHAWANMY
FOR FURTHER INQUIRIES, PLEASE CONTACT: Puan Sharifah Nur Izma – [email protected]
Puan norlida - [email protected]