maintaining momentum after your crowdfunding campaign
TRANSCRIPT
MAINTAINING MOMENTUM AFTER YOUR CROWDFUNDING CAMPAIGN
For most crowdfunding projects, a successful campaign isn’t the end.
It’s just the beginning.
Give everyone a pat on the back, but there’s no time to waste.
Apart from fulfilling your promises, here are a few ways to insure your operation keeps
moving in the right direction.
• Don’t forget to thank your backers for their pledges
• Send a few messages after your campaign to show your appreciation for their participation
G I V E T H A N KS
• Acknowledge those that went above and beyond in support of your campaign with special recognition or personal messages
• Start building brand-advocates and long-term supporters of your project
G I V E M O R E T H A N KS
• Keep everyone informed and engaged with the progress you’re making
• Send both scheduled and milestone updates to keep morale and confidence high
D E L I V E R U P DAT ES
• Keep everyone informed and engaged with the progress you’re making
• Send both scheduled and milestone updates to keep morale and confidence high
D E L I V E R U P DAT ES
• Break-down and analyze the wealth of information and analytics you have obtained from your crowdfunding campaign
• Test your previous assumptions against the results of your campaign and plan changes for the future
E D U C AT E YO U RS E L F
• Start to build support as a standalone venture, not just a crowdfunding campaign
• Change your messaging and strategy to direct everything to your website or e-commerce page
K E E P P RO M OT I N G
• Continue to accept the customers’ demand for your offering
• Direct users from your campaign to a website storefront or an e-commerce site to promote further growth
TA K E P R E - O R D E RS
• Plan for your next steps in the development of your venture
• Leverage your networks for more sales and diversify your funding by looking to outside investors as well
B U I L D A B R I D G E
Sustainable success depends on keeping the momentum of your campaign moving in the
right direction.
Leveraging your network and experiences can be a great resource in navigating the
real-world marketplace.
Transitioning your successful crowdfunding campaign into a standalone venture?
Identify weaknesses in your Go-to-Market plan, and start connecting with the skills
and companies you need by exploring C.R.A.D.L.E. on Crowds.io.
E X P LO R E C ROW D S . I O