MAITHREYA CHAKRAVARTHULA, B.S. I.T.S

c.maithreya@gmail.com 800 West Renner Road (469) 980-9816 Richardson, TX 75080 www.linkedin.com/in/maithreya

PROFESSIONAL SUMMARY

An information technology professional with 2.5 years of experience in the I.T. business analytics, market research, and web analytics. An adaptable professional who specialized in providing business insights, managing complex projects, and analyzing data. A 2016 Bachelor’s of Information Technology and Systems graduate of the University of Texas at Dallas interested in I.T. Data Sciences, Business Development and Business Analytics roles. Professional Skills and Interests:

• Researching & Analyzing data • Providing business insights & Data model creation • Gathering requirements & Preparing documents

• Multi-tasking & Managing projects • Problem solving in a team environment • Writing and Verbal communication

EDUCATION

Bachelor of Science (Information Technology and Systems). University of Texas at Dallas (Dallas, TX)

• GPA in Major (42 Courses): 3.82/4.00, Overall GPA: 3.58/4.00

• Graduated with Cum Laude, Awarded the undergraduate research scholarship for $4500, Finalist for the OWLIE award (one of 5 students out of 8000), Only undergraduate student to have been a finalist for the ‘Best Practices’ presentation at the Small Business Institute (in 40 years)

PROFESSIONAL SKILLS DEMONSTRATED

INDIAN STARTUPS November 2014 – December 2016 A private networking organization with 30,000+ members that strives to promote entrepreneurship, construct entrepreneurial competences at scale, and support startups by gathering key stakeholders including angel investors, venture capitalists, and technology corporations. Digital Marketing Strategist Determining business goals, and develop websites, perform online marketing through emails, social media, and paid advertising to gain customer insights by measuring, refining and repeating. • Gathering Requirements, Researching & Documentation: Led and organized a Google AdWords campaign in March of 2016, surveyed requirements from stakeholders, and analyzed the keywords used. Collaborated with ~20 partner startups to aggregate documentation verifying the requirements of the online campaign. • Data Analysis & Providing Business Insights: Overhauled the then marketing campaign and upgraded the keywords usage based on the user demographics findings. Designed events such as eColony and Beta Club to accommodate users based on their keyword searches for the development of business. • Problem Solving: Maintained the AdWords campaign whilst constantly validating website’s online presence leading to a ~350 % in website hits and resulting in over ~400 new members.

UNIVERSITY OF TEXAS AT DALLAS, JINDAL SCHOOL OF MANAGEMENT August 2015 – July 2016 The Jindal School of Management at the University of Texas at Dallas – consistently ranked as one of the top-ranked management programs in the United States for research and management programs. Analyst / Researcher

MAITHREYA CHAKRAVARTHULA Page 2

Performed research & analyzed consumer behavior based on culture under the guidance of Dr. Shawn Carraher. • Researching & Analyzing data: Enabled the creation of a large Excel database built with data points from Apple Inc.’s earnings release and 10-K Annual reports to analyze the ‘Effect of Market Cannibalism on Consumer Behavior based on Hofstede’s Dimensions’ on R for statistical computing. • Writing and Verbal communication: Authored several research papers and presented findings to academic and corporate professionals from the paper at academic conferences at Harvard University, Saïd School of Business (Oxford University), and Judge Business School (Cambridge University).

STUDENT LIFE AND VOLUNTEERISM

IDEA TALK CLUB – President: Founded the organization to solve the problem of idea realization. Organized events sponsored by local startups like UniBees on campus. Helped 5 students develop their idea. (2016) University of Texas at Dallas, ImpactUTD – Fundraiser: Collaborated with 25 students and spearheaded a fundraising effort to support student travel to academic conferences by promoting the message through social media and ImpactUTD and made direct appeals to potential donors leading to ~$90,000 in funding. (2015-16)

RELEVANT PROJECTS

Development of Decision Support System: Led a six-member team in developing a decision support system on R using Shiny for the diverging diamond interchange. Programmed the analytics engine for cluster, and regression analysis of the data. Presented findings to AT&T through Tableau, and ggplot2. (2016) AT&T Big Data Case Competition: Created a shiny application on R to gather live tweets from ‘ATTCares’ to review customer’s response and provide customer sentiment analysis. Surveyed ~250 customers regarding AT&T retail store experience to provide a region based report. Present findings and recommendations to the AT&T Big Data team at their Plano office. (2016)

OTHER RELEVANT INFORMATION

Languages: Hindi (Advanced), Telugu (Advanced) Computer Skills: R Programming (Intermediate), Tableau (Intermediate), Excel (Pivot Tables & Macros), MS Access, Oracle SQL, HTML 5, CSS 3 and JavaScript