majestic research services and solutions ltd. · mrss india has a robust business model with...

Majestic Research Services

and Solutions Ltd.

Company Presentation November 2016

1

Disclaimer

This presentation and the accompanying slides (the “Presentation”), which have been prepared by Majestic Research Services and Solutions Limited

(the “Company/MRSS India”), have been prepared solely for information purposes and do not constitute any offer, recommendation or invitation to

purchase or subscribe for any securities, and shall not form the basis or be relied on in connection with any contract or binding commitment

whatsoever. No offering of securities of the MRSS India will be made except by means of a statutory offering document containing detailed information

about the Company.

This Presentation has been prepared by MRSS India based on information and data which MRSS India considers reliable, but MRSS India makes no

representation or warranty, express or implied, whatsoever, and no reliance shall be placed on, the truth, accuracy, completeness, fairness and

reasonableness of the contents of this Presentation. This Presentation may not be all inclusive and may not contain all of the information that you may

consider material. Any liability in respect of the contents of or any omission from, this Presentation is expressly excluded.

Certain matters discussed in this Presentation may contain statements regarding MRSS India’s market opportunity and business prospects that are

individually and collectively forward-looking statements. Such forward-looking statements are not guarantees of future performance and are subject to

known and unknown risks, uncertainties and assumptions that are difficult to predict. These risks and uncertainties include the effect of economic and

political conditions in India, and outside India, new regulations and government policies that might impact the business of MRSS India, the general

state of the Indian economy and the management’s ability to implement its strategy. The MRSS India’s actual results, levels of activity, performance or

achievements could differ materially and adversely from results expressed in or implied by this Presentation. MRSS India assumes no obligation to

update any forward-looking information contained in this Presentation. Any forward-looking statements and projections made by third parties based on

this Presentation are not adopted by the MRSS India and MRSS India is not responsible for such third party statements and projections.

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Content

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27

6

22

5

20

17

3

11

2

4

8

35

MRSS Introduction

Business overview

Industry Trends

Techniques We Use

Our Clients

Our Promoters & Executive Board

Financial Highlights

The Road Ahead

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39 Awards and Ratings

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4

MRSS Introduction

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Brief Introduction

• MRSS INDIA subsidiary of Majestic MRSS Pvt. Ltd. is largest domestic full-service independent Market Research

Agency in India

• Service offerings across value chain including a wide range of Qualitative and Quantitative Research Services in India

and internationally.

• Expertise in communities. mobile and online panels for quicker and richer contact with consumers.

• Lead by experienced management, domain experts and researchers

• Rely exhaustively on usage of technology for data acquisition thereby ensuring reliability, external validity and faster

turnaround time.

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Business overview

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Growing Importance of Market Research

Audiences are

increasingly screen,

platform and

device agnostic

Consumers are buying

in new ways, across new

channels

Clients’ information

and insights needs

are increasing

7

Our Business Model : Workflow

MRSS India has a robust business model with defined workflows to ensure a timely and efficient delivery of Services.

Business Development

Presentation/ Proposal

Project execution RFQ

MRSS India generates new clients by a variety of methods including:

The pre-engagement

process begins with

MRSS India receiving

a Request For

Quotation (RFQ) from

potential customers.

MRSS India prepares a presentation/proposal consisting of:

Once the mandate is won, the

experienced qualitative and/or

quantitative teams in the

respective geographies will run

the project.

deliverables

on completion

The Company usually

approaches larger

international corporates.

The engagement success is usually

dependent on the quality of the

proposal, price, relationship with client

and the track record of the firm.

Source: Management disclosures

50% payment upfront

Remaining

50% payment

Project Costing

Study duration

Targeted

pitching to short listed

potential clients

Regular

participation in events

Reduction in credit risk

Design &

methodology of study

Study

Word of mouth

Its brand name in the market

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Our Service Offerings : Presence Across Domains

Comprehensive suite of end to end service offerings

MRSS India offers a broad suite of customized solutions that cater to business at various stages of product development or l aunch. The Company focuses on market research, advertising research, brand research and consumer research, but also offers an array of other research services to assist companies in de veloping more successful products and stronger brands. From pre-production market sizing to post-product launch monitoring, MRSS India has the appropriate resources and regional expertise to provide tailored solutions for its clients.

1 2 3 4

New Product

Development &

Testing

Mobile & Real- Time Data Analytics

Sensory & Ideation

Brand Communications

Tracking & Monitoring

Market Scoping

Pre-product

development stage

Product development & optimization Advertising & product

positioning

Post-product launch monitoring

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Consumer 3D

Consumption

landscaping

Usage &

attitude studies

Sensory

Consumer

Conjoint analysis

Volumetrics

Sensory Lab

Emotion measurement

studies

Perception analyser

Advt. Effectiveness

Brand health tracking

Mystery shopping

Eye tracking

Wakoopa (Path to Purchase)

Curious Mobile Analytics

Brand communications

Sensory & Ideation

Market scoping

Source: Management disclosures

Tracking & Monitoring

Mobile & real-time data analytics

New product development & testing

End-to-end service

offerings

Wide array of research

methods

Specifically tailored

solutions

Quantitative and Qualitative Outputs

Value to clients

Services offered

Broad Suite of End-to-End Research Service Offerings

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Post-product launch monitoring

Advertising & product positioning

Product development & optimization

Pre-product development stage

Industry Trends

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Industry Trends

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Region-wise Breakup

Latin America

4% Africa 1%

Asia Pacific 13%

Europe 37%

North America

44%

Middle East 1%

Latin America Africa Asia Pacific

Europe North America Middle East

Global Market Research Turnover 2015, US$Mn

39672

43575

46245

44350

36000

38000

40000

42000

44000

46000

48000

2012 2013 2014 2015

Source : Esomar 2016 Report

Asia Pacific is one of the most optimistic regions

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Region-wise Growth Rates 2015 India Market Research Turnover (US$Mn)

249

263

252

267

258

240

245

250

255

260

265

270

2011 2012 2013 2014 2015

10.70%

5.30%

2.70% 3.30% 3.20%

5.10%

3.50%

0.00%

5.00%

10.00%

15.00%

LatinAmerica

Africa AsiaPacific

Europe NorthAmerica

MiddleEast

World


India Ranked 17th as Per Market Size

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Market Research Spend as % of Total Advertisement Spend

4%

4%

13% 12% 11%

25%

0%

5%

10%

15%

20%

25%

30%

0

20000

40000

60000

80000

100000

120000

140000

160000

180000

India China France Germany USA United Kingdom

Ad Spend MR Turnover MR as % of Ad Spend


India Ranked 17th as Per Market Size

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Spend By Client Type (%)

Consumer Non-

Durables 80%

Consumer Durables

4%

Automotive 12%

Pharma 4%

Consumer Non-Durables Consumer Durables

Automotive Pharmaceutical

49%

10%

3%

1%

9%

5%

4%

1%

13%

5%

0% 20% 40% 60%

Manufacturing

Retail (incld. Oil)

Financial Services

Utilities

Telecom & ICT

Govt. & Non-Profit

Media & Ent.

Advt. Agencies

Research Institutes

Others


Spend By Client Type : Manufacturing (%)

Techniques We Use

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Quantitative Techniques

Face to Face Interview Online Survey Perception Analyser

CATI & CAPI

SMS Based Survey Eye Tracker

Neuroscience Digital Behaviour Tracking Communities Sensorial MR

Social Media Listening Facial Recognition

Indoor Audience Management

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Qualitative Techniques

01

02

03

04

05 06

07

08

09

10 Focus Group Discussions

Extended Creativity Groups

Conflict Groups

In-Home Interviews

In Store Interviews

Ethnographic Approaches

Dyad/Triad

Exit Interviews

Gang Surveys

Online Focus Groups

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Our Clients

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Across Industry Verticals

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Our Team

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Our Promoters & Executive Board

A dynamic personality from the field of Market Research. Professional experience in Procter & Gamble India Ltd, MRAS, Dun & Bradstreet. Last role with AC Nielsen where he spent over a decade, and left as MD South Asia and Greater China 2007-08. An alumnus of Jamnalal Bajaj Institute of Management Studies. Has worked as a partner with MRAS Burke, Smart Spaces. A member of Market Research Society, London, Managing Committee at MRSI, the Brand Protection Committee at FICCI

Sarang Panchal Managing Director

A visionary and entrepreneur working in the field of Market Research from the last 20 years with a mission to excel in the Industry with trust and confidence. Co-founder of Majestic Group, Asia’s Largest Independent Full Service Market Research Firm. Extremely good understanding of global markets - Extensive interactions with the US from the east to the west coast. International Features Editor for QRCA VIEWS, a publication of QRCA (Qualitative Research Consultants Association). Associations with ESOMAR, AEMRI, MSPA, WAPOR, AIAI, FICCI, CII, ePHMRA, AQR

Raj Sharma Chairman & CFO

Executive Director of Majestic Group with exceptional experience in the field of marketing with fortune 500 companies

Juris Doctor (JD) from Duke Law School BA in Economics from UCLA. Close relationships with several FTSE 100 and

Fortune 500 companies. Has close relationships with some of the largest Market research firms in the world including

various arms of The WPP group, The VNU group and The Omnicom Group

Sandeep Bhatia Executive Director

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Our Team

Mr. Rajesh Kumar (Head of Public Sector Practise)

Rajesh has a Market Research career spanning 36 years, spent in reputed organizations like L&T, Voltas & Tata

Motors. Joined Tata Motors in 1986 and was responsible for setting up Market Research Department from scratch. He

has conducted surveys on Need-based segmentation of SUV & MUV markets, and on forecasting relative shares of

cars operating on different fuels for different fuel prices.

Mr. Chandramauli Guin (Head Government Practice)

Chandramouli Guin has 20 years of rich experience in market research & business advisory services across industry,

trade & development sectors in India for leading private enterprises, government and international funding agencies.

His core competency lies in Skill Development, Textile, Agriculture and allied industries, Automobiles, Infrastructure,

Oil and Gas, Power, Chemicals and Petro Chemicals, Consumer Durables, Environmental Science, Food Processing

FMCG (limited), Pharmaceuticals, Housing and Real Estate, Travel & Tourism industry etc.

Dr. Manish Ganvir (Vice President - Insight sciences)

Dr. Manish has 13 years of rich experience in areas of market research and consumer insights. His experience spans

both qualitative and quantitative researches in sectors such as Auto, FMCG, Insurance, Media, OTC and Pharma. He

has expertise in marketing / advertising campaigns, NPD, media buying and activation. He also has training in

sensory evaluation and has managed evaluation and expert sensory panels.

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Our Team

Jyoti Katke (Head – Client Servicing)

Jyoti comes with a wealth of research and leadership experience across sectors. Jyoti has over 14 years of research

experience across sectors working with Market Research companies like Nielsen and Market Probe.Her range of

experience includes handling research projects for industry segments such as BFSI, Auto, Agri, Chemicals and

petrochemicals, Engineering, Pharma, Paper and packaging, Textile and several other service industries and

successful handling of 200+ clients in a span of 15 years. Jyoti 's main activities are to utilize her project management

skills from a large variety of research methodologies to manage one of MRSS India’s customized research teams, to

build value added research services for MRSS India’s current and potential clients.

Satish Belani (Measurement Science Guru)

Satish has over 25 years of work experience in Market Research Analytics, multivariate & Conjoint analysis. He was

the Director Operations, South Asia at Nielsen and responsible for all Data analysis delivery, training, recruitment and

helping client service in project design and management. He is a IBM certified SPSS Modeler (A Data Mining

Software) Professional. A member on MRSI panel to develop new SEC system. In Nielsen he won Global Excellence

Award for Pricing Research on Reverse BPTO (Brand Price Trade Off).Satish has a degree in M. Phil & specialization

in Laser Physics from Mumbai University and research at BARC. He has also completed a certificate course in Data

Analysis for Marketing Decisions from IIM (A).

Iftekhar Shaikh (Senior Research Manager)

Iftekhar has 9+ years experience in the core market research with successful track record of delivering best research

solutions to Indian and MNC clients.Expertise in B2C, B2B & Agri Research Analysis, Consulting, Relationship

Management and business development.Main areas of focus being projects related to Brand Awareness, , Market

analysis, Opportunity assessment, Customer satisfaction studies, Consumer U&A, Customer segmentation,,

Competitive intelligence and Strategy formulation.Prior to joining MRSS India, Iftekhar has worked with leading

companies like Nielsen and Market Probe.

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Our Team

Meghna Mathur (Project Head)

Meghna has over 12 years of work experience in IT, Media research and Planning. Her expertise spans across IT

Programming and consulting, Media research and campaign planning. She has worked extensively on TV

measurement system, indepth quantitative analysis of TV viewing habits and competition. She has also been involved

with the holistic campaign planning across print, TV, digital and radio for Telecom, FMCG and Media

Dr. Srikant Patel (Head – Social Research Practice)

Dr. Srikant has over 20 years of work experience in Social Research. He started his career with Free University of

Berlin as a Senior Research Associate. Subsequently he joined Nielsen and IMRB-International. Prior to joining MRSS

India, he was heading the National Statistics Division of IMRB-International. His range of experience includes servicing

key clients like the World Bank, UN agencies, INGOs, Bills and Melinda Gates Foundation, Ministry of Health and

Family Welfare, Ministry of Rural Development, DFID, International Centre for Research on Women, University of North

Carolina, Plan India, Centre for Good Governance, Office of the Registered General of India, IPE Global, Cairns Energy

India Ltd., etc. His key expertise includes conceptualization, developing research design, formulating methodologies,

planning and project management.

Jyotsana Bohra (Engagement Manager - Qualitative)

Jyotsana has 9 years of research experience in Pharmaceutical industry, ranging from making presentation on critical

customer and market trends, analyzing customer needs, perceptions and behavior through combination of proprietary

and syndicated customer research studies. She is involved in end-to-end process of Market Research studies, right

from developing research questionnaires, analyzing and interpreting the data to preparing deliverables with useful

insights from the findings.

She has done B.Sc in Biology from Lachoo Memorial College of Science and Technology Rajasthan and her Post

Graduate Programme in Finance and Marketing from Indian Institute of Planning and Entrepreneurship Management,

New Delhi.

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Financials

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Financial Snapshot

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STATEMENT OF PROFIT & LOSS FOR THE HALF-YEAR ENDED 30th SEPTEMPER 2016


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55.08

111.30

53.95

94.71

0.00

20.00

40.00

60.00

80.00

100.00

120.00

FY15 FY16 H1FY16 H1FY17

Standalone Revenue (Rs. Million)

5.33

19.00

7.72

16.89

0.00

5.00

10.00

15.00

20.00

25.00


Profit After Tax (Rs. Million)


14.1%

25.3%

20.7%

27.1%

0.0%

5.0%

10.0%

15.0%

20.0%

25.0%

30.0%


Profit Before Tax (%)

9.7%

17.1%

14.3%

17.8%

0.0%

5.0%

10.0%

15.0%

20.0%


Profit After Tax (%)

19.0%

26.9%

23.6%

29.5%

0.0%

10.0%

20.0%

30.0%


EBITDA Margin (%)

29

11.47

29.92

12.74

27.93

0.00

5.00

10.00

15.00

20.00

25.00

30.00

35.00


EBITDA (Rs. Million)


1.8

5.0

2.2

4.1

0

2

4

6

8


Earnings Per Share (Rs.)

12.3

16.3

13.5

20.4

0

5

10

15

20

25


Book Value Per Share (Rs.)

17.7%

39.9%

18.1%

27.7%

0.0%

10.0%

20.0%

30.0%

40.0%

50.0%


Return on Capital Employed (%)

30

14.5%

28.4%

15.7%

20.1%

0.0%

5.0%

10.0%

15.0%

20.0%

25.0%

30.0%


Return on Networth (%)

Share Holding Pattern

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Promoter & Promoter Group 72.83%

Public 27.17%

Share Holding Patter As on 30th September 2016

The Road Ahead

32

Industry Outlook

Consumers admit to

technology

dependence

With digital India

initiative, Industry has

huge potential to grow

Global Market for

market research is

growing

exponentially due

to digital revolution

India sitting on cusp

of digital revolution:

Ravi Shankar Prasad

A B C D

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Future Growth Drivers

INORGANIC ORGANIC ( Linear)

Tripling Human Resource

Acquiring New Technologies

Acquisitions

ORGANIC (Non Linear)

Syndicated Research: Productisation of Services.

Market research online communities

Industrial research reports

Social Research and opinion polls

Business to Government Sector.

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Strong potential for growth in the region

Plans to implement strategic initiatives for growth

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B2G segment

Tripling Human

Resources

And Acquiring New

Technologies

Forming strategic

alliances and

acquisitions

Syndicated

Research

1

2

3

4

Awards and Ratings

36


SMERA Rating of

SE-1A

( Highest

performance and

financials ratings )

Digital Market Research Agency of the year at the Mobile & Digital Marketing Summit

CMO - Digital Innovation Award.

Raj Sharma, Chairman, MRSS INDIA Ltd. won Digital Entrepreneur award at the Mobile & Digital Marketing Summit

MRSS India ranked in top 50 most valuable consultant companies by 'Insight Success'.

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Objective : To become the largest and most profitable Independent Asian MR agency by FY 2018

Strategic intent : Continue to drive sustainable exponential growth in revenues and profits over next decade.

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• Images used in this presentation are for representation purpose only.

Thank You MRSSIndia

Tel: 91-22-2652 7276 / 91-9819845085

Email: [email protected]

Website: www.mrssindia.com

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