major assumptionsxfhh
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A. Major Assumptions and Summary of Findings and Conclusions on the following:1. Market Feasibility
The market feasibility is based on the efficiency and marketability of anti-inflammatory,
anti-bacterial, anti-septic, and anti- oxidant soap.The target market of these study is the
household as it is the primary consumers of soap. The enterprise will be satisfying five percent of
the unsatisfied demand. The percentage to be satisfied was computed by the number of soap sold
for the year and by the total unsatisfied demand for the first year. Thus, the figures of supply
compared to demand is low, this is due to the limited avialability of information from the big
establishments in Baguio. There will be an increase in production to satisfy the demand of the
consumers. The proposed marketing strategy will be of great help in promoting the product. The
Horsetail Soap will be priced at Php 27 to meet its affordability while it is on its introduction
stage. Meralyn Enterprise will use promotional strategies like posters, flyers, the social media
and soap samples to further introduce the soap. The Enterprise will be a manufacturing industry
which aims to distribute to the different grocery stores and establishments in the City of Baguio.
2. Technical FeasibilityThe proposed product is a Horsetail Soap. The necessary tecnology to be used in the
production will be the blender which is used to extract the horsetail plant and the mixer which
will be used to incorporate the raw materials. The availability of the plant will be coming from
the province of Sagada, home town of one of the partner as it is said to be an unlimited pest in
their field area. The production will undergo a manufacturing process which is to be performed
once a day. The major steps will be the following: Preparation of raw materials; Washing,
Cutting and Grinding; Extraction; Mixing; Cooking the Soap; Additives and Pouring Soap;
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Curing and Packaging. The optimum production volume will be 150 soap a day amounting to
44,250 soap anually.
3. Financial Fesibility
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4. Socio- Economic FeasibilityThe project proposal considers the value of impact in the society and economy as a
whole. Through the pursuance of the study, the enterprise will be most beneficial to the society
as it promotes income to suppliers and increases the number of employment. It will improve the
standard of living and personal development both the suppliers and employee. The enterprise
also aims to provide quality products to satisfy the demand of its market. Improve the livelihood
as the horsetail plant regarded as pest in the community. Pay taxes as to the principle of giving
back to the community and to conform development to both the Local and the National
Government.
5. Management FeasibilityThe Management structure will be composed of a General Manager, Production Workers
and Delivery Man. The managerial scheme entails to lead and support the organization to meet
the needs of the desired goal. The management is appropriate only to a number of employees to
ensure that all company standards are met and that all financial and administrative procedures are
achieved. The proposed salary scale of employees will be Php 280 a day.