Major Case Analysis Methodology A. Non Diversified Company 1. Executive Summary: (5%) A brief description of the major strategic issue(s) the company is facing, the reasons why the company should resolve this (t hese) issue(s) and y our recommendation. The length should not exceed one page. This is usually written after you have completed your case analysis. 2. The Analysis of present situation: (10%) a. Identify the present mi ssion /visi on of the company. If it is not given in the case use company’s web site b. Wha t are the s tra tegic obj ect ive s of the compa ny c. What is th e present st rateg ic direct ion of the compa ny? What st rateg ies are bei ng followed? How successful is the company in achieving these objectives d. Do you thin k that there i s alignment betwee n present st rateg y, struc ture, and cul ture? Why / Why not e. What cor e compete ncies doe s this company pos sess? Why do you t hink tha t these ar e core competencies? Any distinctive competence? 3. Industry Analysis:.( 25%) a. Analyze the general environment faced by the i ndustry b. What are the s trate gic group s present i n the indust ry. What ar e their char acter isti cs. What is th e nature ofcompetition within each strategic groups and between the strategic groups c. Using P orter ’s five f orces model is the in dustr y attr activ e. Pleas e note t hat in t he main bo dy of t he report you should discuss each of these forces giving overall reasons for each force being attractive ornot, The detailed analysis in matrix form should be part of your appendix d. What ar e the majo r drivi ng force s that ma y have imp act on the in dustr y dynamics e. What ar e the succe ss fact ors for t he indust ry. Deve lop a comp etiti ve profi le mat rix 4. Analysis of the Company (25%) a. Develop EF E mat ri x f or the company b. Ana lyz e each val ue ch ain activi ty of t he compa ny. c. Analy ze the financ ial h ealth o f the compan y; Th is wou ld req uire compar ison o f three year t rends by analyzing common size statements, financial ratios, ( for financial ratio’s I would expect that you also compare it with industry standards or a major competitor though internet search ) and cash flow analysis. Please note t hat you should give your overall a ssessment in t he main body of the report. All your required analysis should be the part of your app endices d. De ve lo p I FE mat rix e. De ve lo p a SPACE Mat ri x 5. Identify the major strategic issues faced by the company with reasons (10%) 6. Recommendations (25%) a. Develop a TOWS matrix b. Identify three alternative strategies based on TOWS matrix; Give advantages and disadvantages of each alternative c. Recommend the alternative that in your opinion will resolve the issue identified by you d. Develop long term (Three year ) objective for the company e. What implementation steps will be required in executing your strategy
