major intermediaries

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Hey there! Smart Shopper.

Post on 17-Aug-2015




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  1. 1. Hey there! Smart Shopper.
  2. 2. Ever wondered how the products you buy reach you?
  3. 3. Well, there is a process..
  4. 4. There are a no. of sub-steps, that are called Major Marketing Intermediaries A presentation by Shalvi Rathi,MNNIT Allahabad under Prof.Sameer Mathur,IIM Lucknow, Marketing internship 2015
  5. 5. Intermediaries
  6. 6. Retailing
  7. 7. What is retailing? Retailing includes all the activities in selling goods or services directly to final consumers for personal, non-business use.
  8. 8. Types of retailers Store Non- Store Retail Organization
  9. 9. 1.Store retailers
  10. 10. 1.3 Supermarket (Large, low-cost, low-margin, high-volume, self- service store)
  11. 11. 1.4Convenience Store (Small store in residential area, often open 24/7)
  12. 12. 1.5 Drug Store (Prescription and pharmacies)
  13. 13. 1.6 Discount Store (Standard or specialty merchandise)
  14. 14. 1.7 Extreme value or hard- discount store ( A more restricted merchandise mix than discount stores)
  15. 15. 2.Non-Store Retailing
  16. 16. 2.1 Direct Selling (selling door-to-door)
  17. 17. 2.2Direct marketing (telemarketing,television direct-response marketing,electronic shopping)
  18. 18. 2.3Automatic Vending
  19. 19. 2.4 Buying Service (storeless retailer serving a specific clientele)
  20. 20. 3.Retail Organisations
  21. 21. 3.1 Corporate chain store (Two or more outlets owned and controlled, employing central buying and merchandising, and selling similar lines of merchandise)
  22. 22. 3.2Voluntary chain ( A wholesaler-sponsored group of independent retailers engaged in bulk buying and common merchandising)
  23. 23. 3.3 Retailer cooperative ( Independent retailers using a central buying organization and joint promotion efforts.)
  24. 24. Wholesaling Wholesaling includes all the activities in selling goods or services to those who buy for resale orbusiness use.
  25. 25. Why have wholesalers at all when we have retailers? Selling and Promoting Transportation Warehousing Bulk breaking Financing
  26. 26. Wholesaling Merchant Full-service Limited Service Broker/Agents Specialized
  27. 27. Market logistics includes planning the infrastructure to meet demand, then implementing and controlling the physical flows of materials and final goods from points of origin to points of use, to meet customer requirements at a profit
  28. 28. Four step system Deciding on the companys value proposition to its customers Selecting the best channel design and network strategy for reaching the customers Developing operational excellence in sales forecasting, warehouse management, transportation management, and materials management Implementing the solution with the best information systems, equipment, policies, and procedures
  29. 29. The magical Equation Each possible market-logistics system will lead to the following cost: M=T +FW+VW+S where M = total market-logistics cost T =total freight cost VW =total variable warehouse costs S =total cost of lost sales due to average delivery delay
  30. 30. Thank you!