major research

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Pioneer Institute of Professional

Studies, Indore

Diligence & Excellence

(Since 1996)

Major Research Project

Astudy of demographical factor affect to buying

behavior towards pantaloons in indore.

Guided by Submitted by

Prof. nihit jaiswal Deepak Puri Goswami

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Contents page no.

CHAPTER -1

Introduction

Conceptual Frame Work

History

Literature Review

Rationale

Objective

CHAPTER -2

Research Methodology

Study

Sample Design

Research Design

Tools for data collection

Tools for data analysis

CHAPTER -3 Result and Discussion

Major Result

Table & Chart

Conclusion

Suggestion and Scope for Future Work

References

Bibliography

References

Webliography

Annexure

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Questionnaire

Chapter- 1

INTRODUCTION

COMPANYS PROFILE

Pantaloon Retail (India) Limited, is Indias leadingretailer that operates multiple retail formats in boththe value and lifestyle segment of the Indianconsumer marker. Headquartered in Mumbai

(Bombay), the company operates over 16 millionsquare feet of retail space, has over 1000 storesacross 73 cities in India and employs over 30,000

people.

The companys leading formats include Pantaloons, achain of fashion outlets, Big Bazaar, a uniquelyIndian hypermarket chain, Food Bazaar, asupermarket chain, blends the look, touch and feel ofIndian bazaars with aspects of modern retail likechoice, convenience and quality and Central, a chainof seamless destination malls. Some of its otherformats include, Depot, Shoe Factory, Brand Factory,

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Blue Sky, Fashion Station, all, Top 10, mBazaar andStar and Sitara. The company also operates an online

portal, futurebazaar.com.

A subsidiary company, Home Solutions Retail (India)Limited, operates Home Town, a large-format homesolutions store, Collection, selling home furniture

products and E-Zone focused on caterings to theconsumer electronics segment

FUTURE GROUP:

Future Group is Indias leading business group thatcaters to the entire Indian consumption space. Led byMr. Kishore Biyani, the Future Group operatesthrough six verticals: Retail, Capital, Brands, Space,Media and Logistics.

Apart from Pantaloon Retail, the groups presence in

the retail space is complemented by group companies,Indus League Clothing, which owns leading apparel

brands like Indigo Nation, Scullers and Urban Yoga,and Galaxy Entertainment Limited that operatesBowling Co, Sports Bar, F123 and Brew Bar.

The groups joint venture partners include Frenchretailer ETAM group, US-based stationary products

retailer, Staples and UK-based Lee Cooper. GroupCompany, Planet Retail, owns and operates thefranchisee of international brands like Marks &Spencer, Next, Debenhams and Guess in India. Thegroups Indian joint venture partners include,

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Manipal Healthcare, Talwalkars, Blue Foods andLiberty Shoes.

Future Capital Holdings, the groups financial arm,focuses on asset management and consumer credit. Itmanages assets worth over $1 billion that are beinginvested in developing retail real estate andconsumer-related brands and hotels. The group haslaunched a consumer credit and financial supermarketformat, Future Money and soon plans to offer

insurance products through a joint venture withItalian insurance major, Generalise.

The group is currently developing over 50 malls andconsumption centres across the country and hasformed a joint venture company focusing on mallmanagement with Singapore-based Capital and, oneof Asias largest property companies.

Future Groups vision is to, deliver Everything,Everywhere, Every time to Every Indian Consumer inthe most profitable manner. The group considersIndian-ness as a core value and its corporate credois - Rewrite rules, Retain values.

Future the word which signifies optimism, growth,

achievement, strength, beauty, rewards and perfection.Future encourages us to explore areas yet unexplored,write rules yet unwritten; create new opportunities andnew successes.

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CONCEPTUAL FRAME WORK

Pantaloon Retail is the flagship company of Future Group,

business group catering to the entire Indian consumption

space.Pantaloon Retail (India) Limited, is Indias leading

retailer that operates multiple retail formats in both the valueand lifestyle segment of the Indian consumer

market. Headquartered in Mumbai (Bombay), the company

operates over 16 million square feet of retail space, has over

1000 stores across 73 cities in India and employs over

30,000 people.

The companys leading formats include Pantaloons, a chain

of fashion outlets, Big Bazaar, a uniquely Indianhypermarket chain, Food Bazaar, a supermarket chain,

blends the look, touch and feel of Indian bazaars with

aspects of modern retail like choice, convenience and

quality and Central, a chain of seamless destination malls.

Some of its other formats include Brand Factory, Blue Sky,

aLL, Top 10 and Star and Sitara. The company also operates

an online portal, futurebazaar.com.

The company operates 120 Big Bazaar stores, 170 Food

Bazaar stores, among other formats, in over 70 cities across

the country, covering an operational retail space of over 6

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http://www.futurebazaar.com/http://www.futurebazaar.com/


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million square feet. As a focussed entity driving the growth

of the group's value retail business, Future Value Retail

Limited will continue to deliver more value to its customers,

supply partners, stakeholders and communities across thecountry and shape the growth of modern retail in India

CORPORATESTATEMENT-

Future Group, led by its founder and Group CEO, Mr.

Kishore Biyani, is one of Indias leading business

houses with multiple businesses spanning across the

consumption space. While retail forms the core

business activity of Future Group, group subsidiaries

are present in consumer finance, capital, insurance,

leisure and entertainment, brand development, retail

real estate development, retail media and logistics.

Pantaloon Retail is the flagship company of FutureGroup, a business group catering to the entire Indian

consumption space.

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PRODUCTS DEALING-

Mans wear : John miller, Sculler, Indigo nation

Jockey, Hense,Lombard.

Womens wear : Rangmanch, Biba, Ajile, Akriti,

Blue-diamonds.

Kids wear : Liliput, Bare kids.

Cosmetics : Revlon, Loreal.

Acessosaries : Fashion jwellery.

Perfumes : Playboy, David Backham

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HISTORY

Pantaloon is not just an organisation it is aninstitution, a centre of learning &

development. We believe that knowledge is the only

weapon at our disposal and our quest for it is focused,systematic and unwavering.

The company integrated backwards into garmentmanufacturing even as it expanded its retail presenceat the front end, well before any other Indian retailcompany attempted this.

It was the first to introduce the concept of the retaildepartmental store for the entire family throughPantaloons in 1997. The company was the first tolaunch a hypermarket in India with Big Bazaar, alarge discount store that it commissioned in Kolkatain October 2001. And the company introduced thecountry to the Food Bazaar, a unique 'bazaar' withina hypermarket, which was launched in July 2002 inMumbai. Embracing our leadership value, the

company launched aLL in July 2005 in Mumbai,making us the first retailer in India to open a fashionstore for plus size men and women.

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Today we are the fastest growing retail company inIndia. The number of stores is

going to increase many folds year on year along withthe new formats coming up.

COMPANY TIMELINE

1987 Company incorporated as Manz Wear

Private Limited. Launch of Pantaloonstrouser, Indias first formal trouser brand.

1991 Launch of BARE, the Indian jeans brand.

1992 Initial public offer (IPO) was made in the

month of May.

1994 The Pantaloon Shoppe exclusive

menswear store in franchisee formatlaunched across the nation. The company

starts the distribution of branded garments

through multi-brand retail outlets across

the nation.

AWARDS -

In 2007 Pantaloon Retail (India) Ltd. has awarded National Retail Award as international Retailerfor the 2007

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In 2007 pantaloon Retail (India) Ltd. has alsoawarded World Retail congress Award asEmerging Market Retailer

LITERATURE REVIEW

Articles-A Simple, Effective Approach to DeliveringQuality Customer service.

Author -Dave Ratner owns Daves Soda & Pet City,three-store chain in Massachusetts.

Review- In this Article author mentions that youremployee is very important for providing customerservice. Good salespeople give customers a reason toreturn to your store. And thats important because noretailer sells anything that customers cant get fromanother retailer. And you have to know how muchcustomer service should you provide, and how shouldyou train your customers as well as your employees to

provide that service. And you must find out how much

and what kind of service your customers expect.

There are certain things that are to be clearly be knownto the sales associates. These are the following.

To treat customers the way you would like to be treated.

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Make sure the customer comes back.Never ignored your customers.

Promise to smile while answering.

Always to say Thank you to all customers.Feel empowered to solve customer problems.

The customer is an integral part of a companys

workings.

The legendary Indian, Mahatma Gandhi expressed theimportance of the customer by stating: Customer is themost important visitor to our premises. He is notdependent on us.

We are dependent on him. He is not an interruption on

our work. He is the purpose of it. He is not an outsideron our Business. He is part of it. We are not doing hima favour by serving him. He is doing us a favour bygiving us an opportunity to do so. To understand thisquote and to adhere to its wisdom can increase success

by obtaining, retaining and satisfying customers.

There are different definitions of quality service.World class customer service as including thefollowing: courtesy, competency, responsiveness,

professionalism,attractiveness, reliability, completenessof product, and good communication.

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There are many techniques that are used to identify,assess and create a positive experience for thecustomer. The first is information sustainsrelationships; by collecting information you can better

understand wants and needs of the customer.

Secondly, doing it right; this is explained by pleasingthe customer, by helping them achieve their goals aswell as achieving theOrganizations goals in the process

Good customers are satisfied will enhance long-termconsumer loyalty. Keeping current customers satisfiedreduces the costs and efforts of attracting new clients.The cost of obtaining new customers is about five timesmore than that of retaining existing customers. Aneffort to retain customers should be based on the factthat customers are loyal to value and quality. There areneeds for concentrating on aspects that customers feel is

valuable.

Customer service is not only part of a strategic plan orvision; it is the plan or vision. Setting performancestandards for customer service, creating a setting forcommitment to service that starts at the top of theorganization chain, training employees in servicequality, measuring the level of service (this is importantfor improving customer service), Creating an

environment for the customers to define what serviceis to create a benchmark, setting service standards andabide by them, rewarding those employees that performwell, encouraging an excellent internal communication

process, and lastly thanking the customer for theirbusiness.

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RATIONALE

To compare the various demographical factor

affecting buying decision of pentaloons.

Since the trend has been changed, now the customersare more conscious of buying the branded ready madegarments instead of material.

To compare various brand and effect of thosebrands on customers.

To analyze how they attract customers towardstheir product and services by giving offer with somediscount.

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OBJECTIVE

1)To compare the various demographical factor

affecting of buying consumer behavior of pentaloons

2)To compare consumer preference on the basis of

age of Pantaloon customer.

3) To compare consumer preference on the basis of

profession of Pantaloon customer

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Chapter 2

RESEARCH METHODOLOGY

It is necessary to adopt a particular method to complete

a project successfully. The steps that have been taken to

complete this project are as follows:

NEED OF STUDY

One should clearly understand that the whole conceptof retail mix comes into picture for the simple reason of

providing all that a retailer had thought of, and the level

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of services he had planned. Customer service is theprovision of service to customers before, during andafter a purchase.

Customers tend to be more forgiving of organizations

that acknowledge.

Sample Design

The research is mainly based on primary data and type

of convenience sampling, which has been collected

from questionnaire. The survey was done in pantaloons

retail store.

Research Design

The purpose is to find out the experience of customerswhile shopping in pantaloons.

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Tools For Data Collection

The instrument that was chosen to conduct the market

research was that of structured questionnaire. This

has been done because data obtained in structured

studies are easier to tabulated and interpret then data

gathered in other ways. A list of questionnaire was

prepared which could give relevant information when

answered by the respondents.

Sample area : Pantaloons retail store in Indore.

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Sample size : 100 Respondents

Tools For Data Analysis

Analyzing the collected data and reporting the findings:

Finally the data has been collected was thoroughly

analyzed and processed to obtain the required

information. The data has been summarized in the form

of graphs, Chart, Table, on the percentage base..

We have decided to use structured close ended

questionnaire so that the response could be properly

coded and analyzed.

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References

Bibliography

Kothari C R ,Research Methodology, new age

international publisher, Second Edition (2006).

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J.K. Sachedeva Research Methodology, Himalaya

Publishing House PVT. LTD. First Edision (2008)

Webliography

http://www.Pantaloonretail.in/companyprofile/products

(16/03/2010 , 7:30 p.m.)

http://www.Pantaloonretail.in/companyprofile/history

http://www.futurebrands.co.in (18/03/2010, 6:15p.m.)

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