major trends with marketing intermediaries
TRANSCRIPT
Major trends with marketing intermediariesA presentation by Shalvi Rathi ,
MNNIT Allahabad underProf. Sameer Mathur,
IIM LucknowMarketing Internship 2015
Here are some of the changes in the ways consumers buy and manufacturers and retailers compete over the years..
2. Growth of Intertype Competition
All compete for the same consumers by carrying the same type of merchandise
4. Growing Investment in Technology
Almost all retailers now use technology to produce better forecasts, control inventory costs, and order electronically from suppliers
5. Global Profile of Major Retailers Retailers with unique formats and strong brand positioning are increasingly
appearing in other countries.U.S. retailers such as The Limited and the Gap have become globally prominent.
6. Growth of Shopper Marketing
Buoyed by research suggesting that as much as 70 percent to 80 percent of purchase decisions are made inside the retail store, firms are increasingly recognizing the importance of influencingconsumers at the point of purchase.