major trends with marketing intermediaries

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Major trends with marketing intermediaries A presentation by Shalvi Rathi , MNNIT Allahabad under Prof. Sameer Mathur, IIM Lucknow Marketing Internship 2015

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Major trends with marketing intermediariesA presentation by Shalvi Rathi ,

MNNIT Allahabad underProf. Sameer Mathur,

IIM LucknowMarketing Internship 2015

The reforms ..

Recent changes in Retailing

Here are some of the changes in the ways consumers buy and manufacturers and retailers compete over the years..

1. New Retail Forms and Combinations

2. Growth of Intertype Competition

All compete for the same consumers by carrying the same type of merchandise

3. Growth of Giant Retailers

Crowding out smaller manufacturers that cannot deliver enough quantity

4. Growing Investment in Technology

Almost all retailers now use technology to produce better forecasts, control inventory costs, and order electronically from suppliers

5. Global Profile of Major Retailers Retailers with unique formats and strong brand positioning are increasingly

appearing in other countries.U.S. retailers such as The Limited and the Gap have become globally prominent.

6. Growth of Shopper Marketing

Buoyed by research suggesting that as much as 70 percent to 80 percent of purchase decisions are made inside the retail store, firms are increasingly recognizing the importance of influencingconsumers at the point of purchase.

Thank You!