MAKE IT ABOUT SOMETHING OTHER THAN YOUR RÉSUMÉ

@CRAIGPLADSONDIRECTOR, INTERACTIVE INNOVATION

@CRAIGPLADSON

#AD2SAS

MAKE IT ABOUT SOMETHING OTHER THAN YOUR RÉSUMÉ

@CRAIGPLADSON

#AD2SAS

“If you’re remarkable, amazing or just plain spectacular, you probably shouldn’t have a résumé at all. A résumé is an excuse to

reject you. Once you send your résumé, people can say, ‘oh, they’re missing this or they’re missing that,’ and boom, you’re out.”

~ Seth Godin

@CRAIGPLADSON

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“Great jobs, world class jobs, jobs people kill for … those jobs don’t get filled by people e-mailing in résumés. Ever.”

~ Seth Godin

@CRAIGPLADSON

#AD2SAS

YOU STILL NEED A RÉSUMÉ.[UNFORTUNATELY]

@CRAIGPLADSON

#AD2SAS

CRAIG.PLADSON@YAHOO.COM CRAIG.PLADSON@HOTMAIL.COM

#OLDSCHOOL

@CRAIGPLADSON

#AD2SAS

DON’T OBSESS OVER OUT-RÉSUMÉ-ING, RÉSUMÉS.

@CRAIGPLADSON

#AD2SAS

MAKE IT ABOUT SOMETHING MORE THAN YOUR RÉSUMÉ.

@CRAIGPLADSON

#AD2SAS

A GOOD RÉSUMÉ IS LIKE GOOD PRINT AD.

@CRAIGPLADSON

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NO. YOU DON’T NEED AN SEO EXPERT TO HELP YOU DO THIS.

@CRAIGPLADSON

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THE MORE ACTIVE YOU ARE ON THE INTERWEBS, THE BETTER.

@CRAIGPLADSON

#AD2SAS

YOUR BRAND’S FINDABILITY INCREASES WITH EACH WEBSITE UPDATE, BLOG POST OR TWEET.

THE MORE ACTIVE YOU ARE ON THE INTERWEBS, THE BETTER.

@CRAIGPLADSON

#AD2SAS

AND IT DEMONSTRATES YOU GET IT.THE MORE ACTIVE YOU ARE ON THE INTERWEBS, THE BETTER.

@CRAIGPLADSON

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WHATEVER. SHOW ME SOME EXAMPLES.

@CRAIGPLADSON

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USE CASE #1: THE AGENCY’S PERSPECTIVE

@CRAIGPLADSON

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USE CASE #2: A STUDENT’S PERSPECTIVE

@CRAIGPLADSON

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@kaceemareeCasie Cook @grantspanier

Casie,

View Casie’s profile

@CRAIGPLADSON

#AD2SAS

@CRAIGPLADSON

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MAKE MEANINGFUL CONNECTIONS.

@CRAIGPLADSON

#AD2SAS

MAKE MEANINGFUL CONNECTIONS.

UBIQUITOUS NETWORKING

RELEVANT AND PERSONAL

BE APPRECIATIVE

INFORMAL VS. FORMAL

@CRAIGPLADSON

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TECHNOLOGY ENABLES MORE MEANINGFUL CONNECTIONS THAN EVER BEFORE.

@CRAIGPLADSON

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MEANINGFUL CONNECTIONS MAKE IT ABOUT SOMETHING MORE THAN YOUR RÉSUMÉ.

@CRAIGPLADSON

#AD2SAS

THANK YOU.