make it with meat. introduction to stoddart’s lucy husband sales & marketing director
TRANSCRIPT
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Make it with Meat
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Introduction to Stoddart’s
Lucy Husband
Sales & Marketing Director
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Who are Stoddart’s?
Leading Scottish beef processor
Local company
Family owned business
Focus on service, quality, knowledge, and innovation
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New Product Development
Phil Swailes
Production
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Bathgate Academy
Project
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New Product Development
• Develop new burger product
• Working together in teams
• Individual roles and responsibilities
• Follow clear process
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New Product Development
• Market research
• Analysis
• Target market
• Concept generation
• Point of difference
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New Product Development
• Healthy product
• Size
• Shape
• Weight
• Cost
• Receipe
• Flavour
• Ingredients
• Quality control
• Ease to make
• Texture
• Food safety
Specification development...
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New Product Development
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New Product Development
Marketing the product
• Packaging & labelling
• Price point
• Branding
• Clear & concise pitch that grabs the attention
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New Product Development
What makes something a good product?• Do your homework (market research)• Clear target market• A need (point of difference)• Time spent during planning phase• Well costed• Tastes good & looks good (would you buy it?)• Strong sales pitch
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Good luck!