make me whole: cost-effective guerilla ux to unify experience

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Make Me Whole :: Cost- Effective Ways to Unify Experience presented 11/11/10 at World Usability Day, Memphis

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World Usability Day 2010: With an ever-growing number communication devices and channels, it’s challenging to focus on an appropriate and relevant customer experience – especially with tight project budgets & timelines. With so much input, you can be as overwhelmed as your users. This discussion offers creative tactics for unifying experience in our fragmented world without breaking the bank. Instantaneous, multi-device communications are shifting expectations and necessitating new approaches. Thus we must envision innovative ways to design great experiences with real people in real-world contexts through adaptive “guerilla” UX practices such as audience ethnography, contextual field research, co-design and mobile device testing.

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Page 1: Make Me Whole: Cost-effective Guerilla UX to Unify Experience

Make Me Whole :: Cost-Effective Ways to Unify

Experiencepresented 11/11/10 at World Usability Day, Memphis

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#WUD

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Lokion is a boutique interactive agency. The depth of our services

in strategy, design and technology outweighs our size, as do our

clients and partners.

passion :: purpose :: practicality

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Creativity is messy

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and who are YOU?

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checking / posting to Facebook / Twitter

talking on mobile phone

watching VOD / TiVo / Hulu / YouTube

online at work & home

listening to music – car, work, home, travel, entertainment

reading online reviews /reviewing products

general internet search / research /recreational shopping

absorbing online content /entertainment

SMS / chat

online on smartphone

eCommerce /mCommerce

watching TV / going to see movies

using smartphone apps

Wii / Playstation / video games /online gaming

professional multi-taskers with many faces

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• 82% of Americans own a BlackBerry, iPhone or other “smart” cellular device

• Two-thirds of American adults sleep with cell phones on or next to their beds

• 90% of Americans ages 18 to 29 sleep with them on or next to their beds

our lives are changing

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We are surrounded by strangers

Out of sight is out of mind

Design good experience requires empathy

Empathy requires intimacy

Intimacy requires proximity

We may not always like what we learn

But who amongst us is allergic to money?

designing for reality, not mythology

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Toolbox :: By any means necessary

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Thinkfactory

Lokion's unique multi-disciplinary approach for creating new

ways to use digital (and other) media to build relationships

between you and your audience.

Thinkfactory is an idea workshop, a brainstorm on steroids. You

emerge with fresh new ideas, ready to deploy - within a set

amount of time and for a set price.Sudden. Messy. Chaotic. Causes

flooding

and sometimes irreversible change.There’s a reason they call it a brainstorm.

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“It never ceases to amaze me how you always come up with new approaches to engage and how much new information we get out of this process every time.”

– Tammy Pilgreen, VP of Operational Strategy, Varsity Spirit Corp.

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• Audience ethnography

• Contextual field studies

• Co-design

• Mobile device usability testing

To name only a few….

a bit of “guerilla” UX

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Persona spectrum board

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10% Creator

35% Socialite 10% Self-promoter

10% Connector

35% Spectator

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Contextual field research

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Co-design

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crowdsourcing

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Mobile device usability testing

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Size matters.

Lighting matters.

It’s all in the angle.

Any testing is better than no testing.

mobile testing tips

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Real people’s lives are changing.

Good design requires empathy.

We need to understand contexts and

orbits…

…by any means necessary.

Keep it light, tight and right.

make me whole

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