Copyright ©2012 Great Place To Work® Institute, Inc. All rights reserved

Great Place To Work®

Conference

Case Study: MakeMyTrip

Copyright ©2012 Great Place To Work® Institute, Inc. All rights reserved

MakeMyTrip

• India’s leading online travel company

that has revolutionised the travel

industry over the years.

• Founded in the year 2000 by Deep Kalra, launched the India

operations in 2005, following its success in the US.

• Aims at offering a range of best-value products and services

along with cutting-edge technology.

• Created to empower the Indian traveller with instant booking and

comprehensive choices.

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Core beliefs of the Leadership team

Building a strong

Cultural Foundation

that

symbolises the values

of the Organisation.

Employees are

key

stakeholders

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MakeMyTrip Values – A FIT RECIPE

Accountability

Fun @ work

Innovation

Teamwork

Respect for

People Excellence

Customer centricity

Integrity

Passion for

Winning

Empowerment

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MakeMyTrip – Symbolising A Unique Culture

Autonomy to make decisions

Ownership

Fun @ Work Passion for Winning

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Values driven by the Leadership Team

Co-Founder

Keyur Joshi

Is the

Chief Fun

Officer

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Ownership – in the Real Sense

70 % Employees have been given ESOPs at MakeMyTrip

“My dad got his first set of stock option at 46 and me at 26 – how cool is that?” - Divya Nambiar.

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Autonomy & Freedom to try New Ideas Amitoj Singh

- A young lad in his late 20’s conceptualised a new business idea of starting a new

business vertical of Rail and Bus business travel.

- He got complete Trust, Support and Guidance from the leadership team and could

successfully implement this idea.

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Unique Experiential Learning

• Interesting & Exemplary ways of Learning:

- Eg: a seller at MMT who has a target of selling 50 Kashmir

packages every month is actually sent to every place and location on the

itinerary for him to be truly trained on the product and destination.

• Every year close to 10% employees in the organisation get such an

opportunity.

• Last year a team of close to 30 sellers went on a 9 country tour to Europe

to learn, understand and truly experience the place.

• Post the “Study Tour” trippers had specific targets to achieve from these

locations.

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Encouraging Innovation

• Experiment & Innovate is the message - its understood that

mistakes and learning from them are an integral part of this journey

Eg:Hackathon : participants coded for 24 hours

at a stretch.

- The brief : make at least 1 app & make it live in 24 hours.

- The evaluation criteria: the app should be thorough, simple

and innovative.

The 24 action-packed hours of this Hackathon witnessed 21 live apps with Tomcat

configurations, 87 deployments & 11,436 lines of code generated.

This happened over 200 emptied cans of energy drinks!

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Developing Talent Pipeline

• Talking Talent Process

- Identifying high potentials

- Creation of Individual Development Plans

- Special assignments

- Coaching sessions

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Motivation through Rewards & Recognition

• Halla Bol (R&R) mails

• Peer to Peer recognition mails

• Customore mails

• Raving Fans

• Query Champion

• Monthly Quizzes winner

• Thanksgiving Day

• Appreciation from CEO mails

• Trip reward on achievement of sales target

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We are in this Together !

Handling Key Challenges & Collaborating for Success

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Key Learnings from MakeMyTrip

• Empower & Encourage

• Maintain balance between freedom to experiment & accountability.

• Be ready to take Risks.

The visionary leadership and the passion of employees ensures that it

never stops Dreaming and never stops Winning.

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Global Headquarters India Office

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