Make MyStyle, Your Style

Style, it’s…• ideas, images and emotions• dos and don’ts, taking chances and

being visible, choices• personal• current and/or youthful, plain to glam• bold to subtle• associated with clothing, cars or homes• almost always visible• personal

Is It Design or Style?

We dispense progressives everyday

• Make recommendations based on questions asked

• Some have been personalized with tilt, vertex and wrap

• Always ask about previous lens satisfaction

• Always ask lifestyle questions

Is It Design or Style?

Do we?

Would we benefit from some rigor?

• Use a combination of science

• And patient feedback

• Every time

• Computer analyze the results

• Make a lens into the patient’s personal style

Introducing Personalized Progressive Lenses

• Combines 4 elements in creating the lens– Prescription– Frame and fitting details– Previous eyewear impressions– Lifestyle requirements

• Manufactured – Integrated Double Surface technology– 2 new surfaces each time can remove

limitations encountered in older techniques

Combination of Technology and Intelligence

For the first time• Formal online questionnaire

– Daily vision tasks– Impressions of previous lenses

worn– Combines prescription, frame

and fitting– Compares results with database

of thousand of other wearer responses

• Results in lens Style

State of the Art Software

• What does it do?– Validates a virtual design with

preference data– Uses an online system called iDentifier

– Reviews critical tasks– Adds subjective impressions

of previous lens– Asks a series of lifestyle

questions

Starting with Rx… and Frame Measurements

Starting with Rx… and Frame Measurements

Measurements

Step back for a minute• Personalized• Or default?

Previous Lens, Satisfaction and Prescription

LifeStyle Requirements

Personal Vision Profile

• Results in an analysis of objective and subjective data

• Differentiates the practice• A planned approach• Analogous to bespoke

clothes, personalizing your iPad

• Online availability– Adds to the hi-tech– Always ready

No Limitations of Design

Standard progressives• 144 = 6 base curves, 12 add

powers, rights and leftsFreeform• Thousands of design possibilities• Rx, frame and fitting refine options• Patient expectations and priorities

finalize style

No Limitations of Design

Personalization

The more and better the data, the higher the degree of personalization

The better the design performs

The bigger the smile…

Personalization• Customized, individualized and

personalized • are offered in many product

categories• From a small personal touch…• To an elaborate pick & mix• To completely custom made!

MyStyle SignatureMyStyle Signature lenses offer you

the highest degree of personalization

Satisfied patients

Creating these lenses according to theirpersonal needs and requirementsSignature

A Tiered Approach

Lens Category Opportunity Design Fitting Information

Personalized

Most personalized, patient input into design. Best available

Integrated front and back surface design

Standard PAL, fame, Wrap, Tilt, Vertex, Patient Input

Fully CustomizedPerfect for the difficult RX or Patient

Integrated front and back surface design

Frame, standard PAL, optional reading distance

CustomizedDramatic improvement for all PAL wearers

Standardized free form from, customized free form back.

Frame, standard PAL

Optimized

Improved performance of conventional designs

Standard PAL from optimized free form back

Standard PAL

Who Would Want MyStyle

WHO WOULDN’T?

• Everyday patient, every day

• “Same design” every time is not best practices

• Exclusivity; this product cannot be found on-line or in retail chains

Questions?