make the case for your library with a data-based elevator speech
DESCRIPTION
Resources WVLC annual, statistical, salary, and other reports ALA Public Library Funding & Technology Access StudyTRANSCRIPT
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Make the Case for Your Library with a Data-Based Elevator Speech
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Resources
http://bit.ly/PLS_data Links to public library statistics reported for the annual
Public Library Survey
http://libraries.pewinternet.org/ Public Library user studies conducted by Pew Internet a
project of the Pew Research Center
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Resources
http://bit.ly/XY6UZK WVLC annual, statistical, salary, and other reports
http://bit.ly/ALA_PLFTAS ALA Public Library Funding & Technology Access Study 2011-
2012
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Brainstorming about your Library
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What is your library’s “why”?
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What are the most important services your library
provides?Choose 1-3
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Why are these services important to the community?
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What data/statistics do you have in support of these services?
Put numbers in context:2 out of 3 vs. 66%Compare numbers to
something familiarAnnual attendance of WV
public libraries in 2013 could fill …
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What examples or anecdotes do you have that show these
services in action?
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Thinking About potential Stakeholders
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What is a stakeholder?
A stakeholder is any city council member, teacher, board of education member, non-library user, frontline staff, etc.
YOUR community!
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How do the stakeholders currently view the library?
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What do you want the stakeholders to … Do after talking with you?Think after talking with you?Feel after talking with you?
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Which service or services are the most important to the
stakeholders?
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What will each stakeholder respond to—
stories, statistics, or a little of both?
How much detail will the stakeholder want or
need?
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Draft your Speech
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1. Select one of the stakeholders. 2. Pick the service or services you
identified as most important to this stakeholder.
3. Tailor a speech based on the data and stories you came up with that demonstrate this service’s impact on the community—in terms that matter to the stakeholder you’ve chosen.
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Taking your Speech to the Community
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Pin your speech in a visible spot in your office and work areas.
Re-purpose your speech for use online, in print materials, on display boards, etc.
Brainstorm strategies for additional stakeholders.
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Be on the lookout for data and anecdotes. Encourage all library staff in this activity!
Schedule coffee, lunch, etc., with a stakeholder.