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TRANSCRIPT
Make the Shift to
Windows 10 Pro
December 2018
Chris Reichow | AMS HP Lead, WW CDS
Modern form factors
Detachable Convertible Ultraslim NotebookAll-in-One Desktop
Design Performance & security Hero feature
+25% YoY +9% YoY +13% YoY +3% YoY -12% YoY 0% YoY
The WW commercial PC market is growing 6%
………..Modern hardware is driving it
The workplace has evolved
Single device platform
Business-supplied devices
Work in the office
Full-service tailored to
Boomers & Gen-X
Classic workplace
Multiple device platforms
User- and business-owned
devices
Work anywhere
Self-service tailored to
Millennials & Gen-Y
Modern workplace Simpler
More secure
Lower TCO
Better experience
Technology affects employee retention and success
of workers say their
employers don’t give
them access to the
latest technology to
do their job efficiently1
75%
employees state they
would quit their jobs
over poor workplace
technology2
2/5greater productivity
among teams with
high employee
engagement3
21%
greater profitability
for highly engaged
business units4
21%
1The Staples Business Advantage Workplace Index : Measuring Workplace Trends and Work Culture, 2016; • 2US Future-Ready Workforce Study, 2016 ; • 3Gallup, Managing Employee Risk Requires a Culture of Compliance, 2016; • 4Gallup, State of the American Workplace, 2017
Windows 10 Pro: Devices for every worker*
Information WorkerCreates, consumes, and
manages information
Windows 10 Pro
Simple and flexible management
Power WorkerWorks with specialized software,
requires advanced performance
capabilities
Windows 10 Pro for Workstations
Resilient file system
Faster file sharing
Expanded hardware support
Most comprehensive security protection,
built-in
Get more done
Persistent memory
Firstline WorkerHandles daily business operations,
including customer service and
production line tasks
Windows 10 Pro in S modeEfficientSimple
+
Secure Familiar
*See the Devices Storybook for more information about device options
1 Based on current Windows 7 telemetry and other data (April 2018). • 2 Based on Windows Device Age Report (April 2018).
$25 BillionUS Windows 7 End of Support device refresh opportunity
5.51Year
Average Win 7
Commercial Device Age 2
64% of devices
Are older than 5 years 2
Oct. 31OEMs can manufacture
Windows 10 Downgrade Skus
After January 14, 2020, Windows 7 will continue to start and run, but users will no longer receive updates or support—including new
security updates, non-security hotfixes, free or paid assisted support options, and online technical content updates—from Microsoft.
PCs running Windows 7 after January 14, 2020 should not be considered protected. It is important that users migrate to a current,
supported operating system such as Windows 10 so they can receive regular security updates to help protect their device from malicious
attacks.
Last date
SMB
30%
Enterprise
50%
Public Sector
20%
WINDOWS 7 PRO INSTALL BASE | US ONLY
Campaign timeline + phases
Ignite
O2010 EOSWIN7 EOSReady & Inspire
Lifecycle Announcements 1 Year countdown
AMP Customer call to action
JANAPR JUL OCT
JANAPR JUL OCT
JANAPR JUL OCT
2018 2019 2020
Make the shift to Windows 10 and Office 365 Countdown to EOS
“Countdown to EOS” asset packRefreshed campaign assets
Countdown begins(January 2019)
“Make the shift to Windows 10 and
Office 365” asset packCampaign assets
Incentive & migration programs
Microsoft Inspire (July 2018)
DRIVE CUSTOMER URGENCYENABLE FIELD TEAMS
The goal of the first phase is to raise awareness and enthusiasm
for modern Windows 10 Pro devices.The goal in the second phase is to build urgency as the deadline
approaches.
99% OF APPLICATIONS RUNNING ON WINDOWS 7 WILL RUN ON WINDOWS 10
WINDOWS AS A SERVICE DEPENDS ON
GREAT APP COMPATIBIL ITY
* Based on information shared to Microsoft by customers (Q1 2017)