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Make the Shift to Windows 10 Pro December 2018 Chris Reichow | AMS HP Lead, WW CDS

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Page 1: Make the Shift to Windows 10 Pro - Fantastic 4€¦ · business units4 21% 1The Staples Business Advantage Workplace Index : Measuring Workplace Trends and Work Culture, 2016; •

Make the Shift to

Windows 10 Pro

December 2018

Chris Reichow | AMS HP Lead, WW CDS

Page 2: Make the Shift to Windows 10 Pro - Fantastic 4€¦ · business units4 21% 1The Staples Business Advantage Workplace Index : Measuring Workplace Trends and Work Culture, 2016; •

Modern form factors

Detachable Convertible Ultraslim NotebookAll-in-One Desktop

Design Performance & security Hero feature

+25% YoY +9% YoY +13% YoY +3% YoY -12% YoY 0% YoY

The WW commercial PC market is growing 6%

………..Modern hardware is driving it

Page 3: Make the Shift to Windows 10 Pro - Fantastic 4€¦ · business units4 21% 1The Staples Business Advantage Workplace Index : Measuring Workplace Trends and Work Culture, 2016; •

The workplace has evolved

Single device platform

Business-supplied devices

Work in the office

Full-service tailored to

Boomers & Gen-X

Classic workplace

Multiple device platforms

User- and business-owned

devices

Work anywhere

Self-service tailored to

Millennials & Gen-Y

Modern workplace Simpler

More secure

Lower TCO

Better experience

Page 4: Make the Shift to Windows 10 Pro - Fantastic 4€¦ · business units4 21% 1The Staples Business Advantage Workplace Index : Measuring Workplace Trends and Work Culture, 2016; •

Technology affects employee retention and success

of workers say their

employers don’t give

them access to the

latest technology to

do their job efficiently1

75%

employees state they

would quit their jobs

over poor workplace

technology2

2/5greater productivity

among teams with

high employee

engagement3

21%

greater profitability

for highly engaged

business units4

21%

1The Staples Business Advantage Workplace Index : Measuring Workplace Trends and Work Culture, 2016; • 2US Future-Ready Workforce Study, 2016 ; • 3Gallup, Managing Employee Risk Requires a Culture of Compliance, 2016; • 4Gallup, State of the American Workplace, 2017

Page 5: Make the Shift to Windows 10 Pro - Fantastic 4€¦ · business units4 21% 1The Staples Business Advantage Workplace Index : Measuring Workplace Trends and Work Culture, 2016; •
Page 6: Make the Shift to Windows 10 Pro - Fantastic 4€¦ · business units4 21% 1The Staples Business Advantage Workplace Index : Measuring Workplace Trends and Work Culture, 2016; •

Windows 10 Pro: Devices for every worker*

Information WorkerCreates, consumes, and

manages information

Windows 10 Pro

Simple and flexible management

Power WorkerWorks with specialized software,

requires advanced performance

capabilities

Windows 10 Pro for Workstations

Resilient file system

Faster file sharing

Expanded hardware support

Most comprehensive security protection,

built-in

Get more done

Persistent memory

Firstline WorkerHandles daily business operations,

including customer service and

production line tasks

Windows 10 Pro in S modeEfficientSimple

+

Secure Familiar

*See the Devices Storybook for more information about device options

Page 7: Make the Shift to Windows 10 Pro - Fantastic 4€¦ · business units4 21% 1The Staples Business Advantage Workplace Index : Measuring Workplace Trends and Work Culture, 2016; •
Page 8: Make the Shift to Windows 10 Pro - Fantastic 4€¦ · business units4 21% 1The Staples Business Advantage Workplace Index : Measuring Workplace Trends and Work Culture, 2016; •

1 Based on current Windows 7 telemetry and other data (April 2018). • 2 Based on Windows Device Age Report (April 2018).

$25 BillionUS Windows 7 End of Support device refresh opportunity

5.51Year

Average Win 7

Commercial Device Age 2

64% of devices

Are older than 5 years 2

Oct. 31OEMs can manufacture

Windows 10 Downgrade Skus

After January 14, 2020, Windows 7 will continue to start and run, but users will no longer receive updates or support—including new

security updates, non-security hotfixes, free or paid assisted support options, and online technical content updates—from Microsoft.

PCs running Windows 7 after January 14, 2020 should not be considered protected. It is important that users migrate to a current,

supported operating system such as Windows 10 so they can receive regular security updates to help protect their device from malicious

attacks.

Last date

SMB

30%

Enterprise

50%

Public Sector

20%

WINDOWS 7 PRO INSTALL BASE | US ONLY

Page 9: Make the Shift to Windows 10 Pro - Fantastic 4€¦ · business units4 21% 1The Staples Business Advantage Workplace Index : Measuring Workplace Trends and Work Culture, 2016; •

Campaign timeline + phases

Ignite

O2010 EOSWIN7 EOSReady & Inspire

Lifecycle Announcements 1 Year countdown

AMP Customer call to action

JANAPR JUL OCT

JANAPR JUL OCT

JANAPR JUL OCT

2018 2019 2020

Make the shift to Windows 10 and Office 365 Countdown to EOS

“Countdown to EOS” asset packRefreshed campaign assets

Countdown begins(January 2019)

“Make the shift to Windows 10 and

Office 365” asset packCampaign assets

Incentive & migration programs

Microsoft Inspire (July 2018)

DRIVE CUSTOMER URGENCYENABLE FIELD TEAMS

The goal of the first phase is to raise awareness and enthusiasm

for modern Windows 10 Pro devices.The goal in the second phase is to build urgency as the deadline

approaches.

Page 10: Make the Shift to Windows 10 Pro - Fantastic 4€¦ · business units4 21% 1The Staples Business Advantage Workplace Index : Measuring Workplace Trends and Work Culture, 2016; •

99% OF APPLICATIONS RUNNING ON WINDOWS 7 WILL RUN ON WINDOWS 10

WINDOWS AS A SERVICE DEPENDS ON

GREAT APP COMPATIBIL ITY

* Based on information shared to Microsoft by customers (Q1 2017)

Page 11: Make the Shift to Windows 10 Pro - Fantastic 4€¦ · business units4 21% 1The Staples Business Advantage Workplace Index : Measuring Workplace Trends and Work Culture, 2016; •
Page 12: Make the Shift to Windows 10 Pro - Fantastic 4€¦ · business units4 21% 1The Staples Business Advantage Workplace Index : Measuring Workplace Trends and Work Culture, 2016; •