MAKE-UP CALL

First Flagship Store in

Nurnberg

First store in

Debenhams

Co-operation with

Elite ModelLook

First preview of

Fall / Winter Trends 2013

THIS IS YOUR AUGUST 2013

INTERNATIONAL MAKE-UP STUDIO NEWS

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Make-up Studio has been very active behind the scenes. After months of preparation we opened doors of two new Make-up Studio Brand Stores in the Netherlands, in The Hague and in Eindhoven.

At the Make-up Studio Brand Stores everything is about beauty. In addition to a very wide make up collection Make-up Studio also offers

a complete range of skincare products.

With the grand opening of the two new Brand Stores Make-up Studio took a major step into the consumer market. The unique retail concept, combined with sleek designs make the shops a true ‘candy store’ for women.

Two new Make-up Studio Brand Stores

Make-up Studio Brand Storesthe Netherlands:

Langestraat 47 | AmersfoortBinnenhof 26 | AmstelveenVenestraat 8-10 | Den HaagHeuvel Galerie 169 | Eindhoven

NEWS

Over the years Nurnberg is known to be the city where the largest retailers open their fi rst fl agship store. With pride we reveal Make-up Studio will open theirs in August of this year at one of the strongest locations in the city centre of Nurnberg.

We found a very suitable partner to develop and run the store. Asia Wagner, with over 15 years of experience in the fi eld of make up retail will compose a team of experienced make up artist, all experienced in retail, to success-fully run the 100 m2 large ‘beauty spot’. Because Make-up Studios’ great ambitions in the German market, the fl agship store in Nurnberg will also serve as a training center for new franchisers in the country.

First Flagship Store in Nurnberg, Germany

Make-up Studio is on the move. Several new Brand Stores have recently opened their doors at

beautiful locations around the world.

We have already signed Master Franchise contracts in various countries but we are alwaysinterested in new partners. Our Master Franchise partners either open their own stores or become franchise subsidiaries.

Do you see opportunities to integrate our successful formula in your country? Please contact us for more information and franchise possibilities.

Debenhams

In September The Retail Internationals LTD Group will open their fi rst Debenhams store in Tripoli. Make-up Studio will open a shop in shop on a prime location inside this beautiful store.

Our Libyan partner is the largest retailer of the country. Next to Make-up Studio they have partnerships with Debenhams, Marks & Spencer, Mango, Benetton, Karen Millen, Punt Roma and many more.

Bratislava

Our Make-up Studio distributor in Slovakia will open a new Make-up Studio Brand Store at one of the best locations in the Eurovea Shopping Centre of the historical centre of Bratislava, Slovakia.

It will be a beautiful Brand Store which will defi nitely attract many women. The plan is to open more Make-up Studio Brand Stores in the country in the coming years.

Philippines

Early 2013 our Philippine retail partner signed a Master Franchise contract with Make-up Studio. Together we will develop Brand Stores, shop in shops and other retail concepts throughout the whole country.

Our partner has wide experience in beauty retail and a lot of knowledge of there own local market. With this partner and there ambitious plans we aim to become a large player in the Philippines.

Interested in our beautiful Brand Store concept?

Bertil van der SluisGlobal Sales Director

Phone: 0031 - 653 601 070E-mail: b.vandersluis@specialcosmetics.nl

FOR MORE INFORMATION:

NEWS

Make-up Studio has been partner of the ‘Elite Model Look’ for the second time in a row. During the fi rst rounds, called the ‘Beauty Studio’s’, held in several cities, a team of Make-up Studio make up artists made sure the models were provided with stunning make ups for their fi rst on stage performance.

The Elite Model Look fi nals took place at the prestigious Harbour club in Amsterdam.Make-up Studio provided the 12 fi nalists with beautiful make up, matching their outfi ts. During the blistering fi nals the jury unanimous chose the beautiful, blond Isabella Logman to be the winner.

In December, the blonde dutch model participated in the international fi nals of the Elite Model Look World in Shanghai.

Elite owns the most powerful model scouting process in the industry, the Elite Model Look, offers com-plete international coverage. Forty years after opening its doors in Paris, Elite today manages over 800 models from 5 continents. Its approach to the business is based on a sales force capable of fi nding new models, such as Patricia van der Vliet, Maud Welzen, Mark Cox, Vanessa Hessler, Michaela H., Charlotte Di Calypso and many more. Elevating them to top models including such famous names as Claudia Schiffer, Heidi Klum, Yasmine Lebon, Gisèle Bundchen, Linda Evangelista, Naomi Campbell and countless others.

Isabella Logman

WORLDWIDE JOINT PROMOTIONS & EVENTS

Behind the scenes Make-up Studio is partner of large international brands and events.

Our professional Make up artists have successfully been part of several fashion shows and

beauty contests.

Bratislava Fashion Days

For the 7th time in a row the fashion event ‘Bratislava Fashion Days’ took place in the capital of Slovakia, Bratislava. This event organised by the company ‘Promotion” in cooperation with glossy magazine ‘la Femme’, attracts many big names from the national and international fashion industry. It offers young, talented designers many opportunities; lots of famous Slovakian fashion designers have been discovered during this event.

During this 3 day event, new trend collections of big international designers are presented. Igor Gulyaev, Madonna’s brother Christopher Ciccone, Emilio Pucci and Marco Vani show their beautiful work as well as some respected Slowakian designers like Lukas Kimlicka, Lubica Kucerova, Jana Pistejova and Veronikova.

During the event the Slovakian Make-up Studio team (Eurovea) was responsible for the make up of all models.

WORLDWIDE JOINT PROMOTIONS & EVENTS

Make-up Studio and the fashion brand MEXX are partners in promotion. The partnership is initiated to offer Mexx customers something exclusive. Mexx offers their customers a free touch up and a beautiful Make-up Studio goodiebag.

The promotion started in May with very successful results. Customers are very happy to receive Mexx’s offer and the stores traffi c and turnover increased during the promotion. Because of the success of the joint promotion Mexx is planning on launching this concept in all Dutch, German and French MEXX Stores.

Make-up Studio launched an exclusive partnership with “lingerie tycoon” Marlies Dekkers. Marlies Dekkers customers who purchase over 100 Euro receive an exclusive Make-up Studio gift consisting of the lat-est trend products, matching the current fashion. The promotion runs in several Marlies Dekkers stores based in top cities such as Amsterdam, Paris and Dusseldorf.

As the pioneer of the trend ‘innerwear as outerwear’, Marlies Dekkers has proven her versatility without a doubt. Her designs are seen nationally and internationally as trendsetting, innovative and pioneering. Marlies Dekkers has changed the world of lingerie for good with her inspiring designs and personal philosophy. All her designs are inspired by her own vision on life, and she wants to give women more self confi dence.

Celebs like Britney Spears, Lady Gaga, Dita von Tees, Katy Perry have been spotted wearing Marlies Dekkers lingerie.

Early this year Make-up Studio was responsible for the make up at the fall/winter 2013/2014 show of the Dutch top designer Hans Ubbink. A professional team of Make-up Studio make up artists took the models to task, led by ‘chef de cabine’ Marc Lubach. The basis of the make up consisted of Fluid Foundation No Transfer and Blusher Lumière Soft Peach & True Pink.

In the eye make up, the eyebrows were coloured with the Brow Defi ner.For the eyes Marc Lubach chose Eyeshadow Super Frost Blue Frost and Red Glow and added Colour Pigments Citrine and a beautiful blue eyeliner with ‘wing’ (Cream Eyeliner Blue).

A shiny layer was added for a special fi nish of the eye make up to get a wet look effect. For a highlight under the eyebrow, the Make-up Studio team chose Compact Powder Make-up Fair. The Soft Pink coloured lips (Lipstick no. 36) completed the catwalk look.

The CollectionThe collection consists of garments which all look very easy to put on. Comfortable and with a good fi t. Naturally all made of durable quality fabrics. All details like seams, collars or pockets are very refi ned and well considered. Piece by piece recognizable garments; timeless and always easy to combine. Classic with a twist of rock. Outfi ts made of different materials but in the same (dark) colours. Leather pants for men, knee-length velour’s skirts for woman.

A lot of famous Dutch people are big fans of Hans Ubbink. Many Dutch celebrities are spotted in the Dutch designers clothes.

The show took place at the beautiful new headquarters of Hans Ubbink, a beautiful storehouse in Amsterdam. A stunning décor which reminds us of the thirties and fi fties.

The models showed the Fall/Winter 2013/2014 collection of Hans Ubbink in a ‘modern-retro’ theme.

Hans UbbinkDutch Fashion Designer

WORLDWIDE JOINT PROMOTIONS & EVENTS

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In march this year Make-up Studio was present at the leadingworldwide event for the professional beauty sector and cosmetics and wellness industry. The colourful Make-up Studio stand was

Dusseldorf

From the 15th till the 17th of March Make up Studio Germany held its debut at this years BEAUTY fair in Dusseldorf.

‘The BEAUTY’ is a leading fair in the industry and achieved more than 50.000 visitors and more than 1250 exhibitors representing brands from almost 50 countries. Make-up Studio Germany started off with a bold impression of Make-up Studios portfolio: 50 m2 was fi lled with products, displays and a staff of lovely personnel. A good mix of Make up artists and Sales Professionals ensured that all inquiries were answered right on the spot, including Make-up demonstrations on both regular customers and professional models. As a special touch the main model was dressed in exclusive high fashion clothes handmade by a young designer from Hannover – the hometown of Make-up Studio Germany.

located at one of the best spots in the ‘Exclusive hall’ at Cosmoprof Bologna (Italy). Out of all large international brands, Make-up Studio really stood out with the design of its stand and the presentation of its

innovative displays. Make-up Studio received many compliments from interested parties from all over the world.

New initiatives such as the Brand Store concept, a 2 meter wall, a medium mix & match element, trend displays and others were presented at the exhibition.

The Make-up Studio stand was one of the busiest spots at the exhibition and Make-up Studio gained several leads for our concept worldwide.

Beauty Trade Special Utrecht 2013

During the Dutch profes-sional exhibition ‘Beauty TradeSpecial 2013’ make up demonstrations were held at the Make-up Studio stand. Angela van Eck of ‘Studio Bellezza’ and Marike van den Bos of ‘Facefacts Visagie’ showed their talent and creations on stage. Both Angela and Marike are very experienced and well-known in the professional beauty market. Both of them also offer high quality make up training courses with Make-up Studio products.

Annechien Braams, Store Manager at Back Stage (after having worked as head of make up at one of the most famous Dutch tv series ‘Goede Tijden Slechte Tijden’) offered on stage tips & tricks during the exhibition.

WORLDWIDE JOINT PROMOTIONS & EVENTS

Trendy Nail Colours

The very extensive nail polish collection has been extended with 7 new colours. In time these colours will replace the following colours: 7 – 16 – 18 – 19 – 25 – 32 – 84.

Extreme Matt

Make-up Studio introduces 5 extreme matt colours in white, grey and black shades. A natural look with a different trendy fi nish!

MM113 MM114MM112 MM116MM115Glitter

106 107 108 109105 111Glitter

110Glitter

PRODUCTS

Make-up Studio presents new products and highlights its beautiful skincare series.

Romantic, Chic & Playful

With this series Make-up Studio meets the trend of natural colours. Create a subtle and romantic look with the soft shades of this nailpolish.

Sunny, Bright & Cheerful

The trend of bright colours comes to life with this beautiful sunny series of nailpolish. Choose your colour and make your statement!

NEW PRODUCTS

NEW NAIL SERIES

The products from the professional care lines from Make-up Studio Skin Care contain high doses active ingredients who connect perfectly at the specifi c wishes of the skin. At the manufacture from the products are applied innovative technologies. Completely test animal-free and without parabens. Next to the skin care lines Make-up Studio Laboratory have developed a delicious bath and bodyline. Inquire about the possibilities for your salon.

Daily CleansingThe three products from this series ensure optimal cleaning and hydration.

Three in One CleanserLotion and eye make-up remover in one. Cleans and prepares the skin, so ingredients can penetrate deep into the skin. Result: perfectly clean, optimal fresh and a comfortable skin feeling.

Hydra BalanceThe ten products from this series protect the skin and take care of optimal hydration.

Ultra Moisturising 24 H Cream SPF 15Day and night crème in one, which gives the skin a moisture boost and makes it smoother, whereby this feels super soft. Result: optimal comfort and protection and lasting hydration.

Ultimate RepairThe six exclusive serums from this series provide direct solutions for specifi cs skin problems.

Ultimate Eye Repair Serum for Dark Circles & PuffsThis intensive skin care helps dark circles and puffi ness reduce and the signs of tiredness around the eyes decrease. Result: reduce from moisture accumulations and discoloration, refreshing eye contour and blurring of fi ne lines.

IN THE SPOTLIGHT

PRODUCTS

Anti Age SolutionsThe ten products from this series care the demanding, mature skin perfectly.

Intensive Firming & Lifting SerumThis benefi cent fi rming serum activate the cell renewal, tightensthe skin and neutralizes free radicals. Result: reduction of fi ne lines and wrinkles, optimal protection and fl uid balance (suppleness) and direct lift.

2 m

2 Meter Wall

The magnifi cent new 2 meter wall offers enough space to present a wide range of the best selling Make-up Studio products. Thanks to the built in ambient lighting, it is easy to make excellent choices between the diversity of colours. A unique hidden drawer system behind the testers serves as a convenient storage for direct stock.

Complete, stylish and very luxurious!

The 2 meter wall has recently been installed in several stores around the world, including Debenhams. Make up Studio distributors from The Netherlands, Ireland, Algeria, Libya, Panama and the Philipines have already installed the stunning 2 meter wall in their stores.

Next to the 2 meter wall, Make-up Studio offers a wide range of professional displays such as a medium mix & match element, trend displays, a 1 meter display, a ½ meter display and various trend displays.

Every shop fl oor is unique!Whether you would like to sell Make-up Studio in your perfumery, beauty salon, tax free shop or department store, we offer tailor-made solutions based on the available fl oor space.

DISPLAYS

Make-up Studio introduces several new displays amongst which a beautiful 2 meter wall.

Bertil van der SluisGlobal Sales Director

Phone: 0031 - 653 601 070E-mail: b.vandersluis@specialcosmetics.nl

FOR MORE INFORMATION:

Bertil van der SluisGlobal Sales DirectorGlobal Sales Director

Phone: 0031 - 653 601 070E-mail: b.vandersluis@specialcosmetics.nl

Exclusive Trend Display ‘Sun Kissed’Mix & Match Element

Pascale TesserMake-up artist

Want to release the rebel in you? Want to shout without words? Let your make-up do the talking! Show your identity, creativity and uniqueness with powerful dark red lips. Catch the romance and freedom of the bohemian lifestyle with copper coloured eye make-up and you are ready to conquer the world like a true warrior woman; strong with a feminine touch.

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AUTUMN TREND 2013

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WINTER TREND 2013

Pascale TesserMake-up artist

Ready to make a fashion statement? Choose blue! Blue is called the new black and it is one of the trends this winter. It makes you look sophisticated and in combination with black and shiny metallics you’ll feel like a true glamour queen. The cool, icy effects and sparkling colours make it perfect for a fancy diner or fabulous party, all eyes on you!

IN THE MEDIA

Magazines, Blogs & Social Media

Make-up Studio presents a glimpse of its publicity online and in consumer magazines from all over the world.

Special Cosmetics BV | Samsonweg 22 | 1521 RC Wormerveer | the Netherlands | t 0031 (0)75 - 670 32 67 | e export@specialcosmetics.nl

/makeupstudiodutch

@makeupstudioNL

/makeupstudioNL

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