makeup meets skincare - dugan nation · 2016-02-28 · makeup meets skincare industry • there has...
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Makeup Meets Skincare Industry
• There has been a blurring of lines between skincare and cosmetics.
• Multifunctional products have big potential and widespread appeal. (Mintel, July 2012)
What is a CC Cream?
• CC = Complexion Control
• Lightweight
• Complexion focused
• Offers broad shade ranges
• Advanced skincare benefits
Outsmart Your Skin
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Intelligence Is Bliss
Introducing Arbonne Intelligence® CC Cream • CC = Complexion Control
• One of the FIRST 10-in-1
CC Creams to market
• The BEST of beauty and skincare
• Formulated with proprietary Arbonne
ingredient Phytinol™
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Arbonne Intelligence® CC Cream
What it is:
• Multitasking 10-in-1 product with benefits that combine the best of skincare and beauty
What it does:
• Improves the look and feel of skin
• Buildable coverage with innovative skincare properties
• Hydrates, mattifies, and evens the look of skin tone
• Lightweight and minimizes the look of pores
• Conceals the look of blemishes and dark spots
• Soothing, nurturing botanicals
• Healthy, dewy-looking complexion
• Formulated with the Arbonne proprietary ingredient Phytinol™
Price SRP:
• US $40 | CAN $45 | AU $49 | UK £30
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How to use CC Cream
How to apply:
• Apply a thin, even layer to clean face using fingertips or sponge.
• Use as a concealer, or apply additional layers to obtain the desired coverage or look.
What color to use:
• Mix and match the 4 shades to get your ideal shade – at least 10 customizable options.
How to incorporate into your beauty regimen:
• Use alone for a single, time-saving product after you cleanse.
• Use after the primer for a lightweight, flawless finish.
• Use as a concealer.
• Use as a primer under your normal foundation.
• For normal to dry skin, use after your skincare regimen before applying cosmetics.
• For oily to combination skin, use after your cleanser and serum to save time.
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Powerful 10-in-1 results after just 1 week of use*
1. Primer
• 97% agreed the product provided skin with an even, smooth texture.
2. Protector
• 92% thought the product protected skin’s moisture barrier, giving a healthier, dewy-looking complexion.
3. Concealer
• 86% said the product concealed skin discoloration and imperfections.
4. Hydrator
• 92% reported the product moisturized skin.
5. Mattifier
• 92% agreed the product helped minimize shine.
6. Brightener
• 92% said the product made skin look brighter.
7. Blemish Cover
• 83% reported the product covered skin imperfections.
8. Pore Refiner
• 95% agreed the product helped minimize the appearance of pores.
9. Comforter
• 92% agreed the product soothed skin through moisturizing.
10. Complexion Controller
• 94% reported the product helped perfect the look of skin complexion.
*Based on a perception study of 35 individuals
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Science & Botanicals
Plant Benefit
Alfalfa Extract (Medicago sativa)
• Helps fight the visible signs of aging
Chicory Extract (Chicorium intybus)
• Helps proper skin barrier protection
Arbonne proprietary high-performance complex Phytinol™ combines botanicals alfalfa extract and chicory extract, which work synergistically to help promote improved skin tonicity and surface smoothness for an even, less-lined look, to fight visible signs of aging.
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Skin Types and Concerns
Age Range
• Teens (Age 12+)
• 20s/30s/40s/50s/60s +
Skin Type
• All skin types including sensitive
Skin Concern
• Uneven tone, texture
• Dullness
• Fine lines and wrinkles
• Pigmentation
• Blemished
Skin Tones
• So diverse, it works on all ethnicities
• 4 shades so smart, over 10 different options to match anyone