Shakti Sudha MakhanaProject report on IITF industry interaction

ANISH11/27/2010

Makhana Industry

Industry overview:

Gorgon nuts AKA Makhana , a unique high protein fat free crop grown in North

Bihar area, particularly the Methilanchal districts of Madhubani and Darbhanga.

Interestingly this area accounts for 90% of estimated 75,000 tons of its annual

production, Other than India, the unique product is grown in China, Nepal and

Bangladesh and considered as a delicacy. However the Rs. 500 crore market for

Makhana is unorganized and producers have no support. The cluster development

programme for Makhana will provide training to the farmers, processors, backward

and forward linkages with the industry and producers to offer input services like

finance from Bank, information for increasing production with the help of the

cluster actors.

The Cluster Development Programme for Makhana cultivators and processors of

Darbhanga and Madhubani Districts will provide a sustainable economic dynamics

for the Makhana Micro Family industries of this area. A large of population, about

2.3 lakh whose livelihood is solely dependent on Makhana cultivation and

processing have main source of employment from it. The magnitude of the

importance of it can be observed from the fact that profit earned out of this activity

is about Rs. 1.02 crore annually and its contribution towards direct employment is

1.5 lakh and indirect employment is about 1.8 lakh people of this area. This gives a

considerable amount of cushion to withstand the impact of poverty in these

districts. The Makhana cultivation and processing as micro family industries of this

area has got 60,000 families engaged in these industries.

The most important aspect of these two districts is their very rich and fertile land,

natural gift of perennial rivers, The climate over here is cooler and damper than

that in the adjoining districts. The climate and land both are very suitable for

various horticultural activities, such as cultivation of Makhana. But the traditional

out look of the people here comes in way of their earning. There is need to bring

them into the upto date activities apart from traditional ones. This Cluster

Development Programme on Makhana Industries will definitely herald anew era

and harness in them a new call to adopt innovation and up gradation in what they

have been doing over years so that generation of employment and earnings both

may go ahead. 

The Cluster Development Programme can bring in capital and technological up

gradation by which the cultivators and processors can increase their yield and

production. Keeping in view the high potential of the cluster an integrated package

of encouragement to Makhana growers and processors is needed. It may be

provided in the form of scientific awareness among them conforming to the buy

back of market for the produce. Arrangement of credit facilities through Gramin

Keshetriya Bank providing also technical support and specific agronomy will

provide opportunity to them to increase their yield. Training programme to

promote rural enterprises, credit, insurance facilities for Makhana growers and

processors will boost their morale to go in for innovation and up gradation of the

pattern and technology they have using over years.

But what is alarming is that infrastructure facilities in the districts are very poor.

Likewise, though the number of bank branches is 148, CD ratio, which is only

27%, is far below expectation. Thus happens to entail upon the health of industrial

activities. However, in spite of poverty prevalent in the districts, they have

optimum potential for industrial growth. There is need of government sponsored

programme/schemes. It is believed that the Cluster Development Programme

undertaken by the Ministry of MSME, Government of India through MSME

Development Institute, Muzaffarpur is sure to make a mark in this direction.

What is Makhana ?

Gorgon nut is an aquatic crop, commonly known as Makhana (Euryale ferox salib)

is highly nutritious, full organic non cereal food, is extensively grown in the

stagnant water of ponds and lakes.

The popped Makhana, roasted and eaten as well as used in preparation of various

kind of delicious sweets and recipes. It contains 9.7% easily digestive

protein,76.9% carbohydrate,0.1% fat,0.5% minerals,0.9% phosphorus and 1.4

mgfe/100 gm. It also contains useful medicinal properties.

Euryale ferox (also known as fox nut, foxnut, makhana, or gorgon plant) is the

only species in the genus Euryale. It is a flowering plant classified in the water lily

family, Nymphaeaceae, although it is occasionally regarded as a distinct family

Euryalaceae. Unlike other water lilies, the pollen grains of Euryale have three

nuclei.

Uses of makhana

Food Uses

The plant produces starchy white seeds, and the seeds are edible. The plant is

cultivated for its seed in lowland ponds in India, China, and Japan. The Chinese

have cultivated the plant for over 3000 years. More than 96,000 hectares of Bihar,

India, were set aside for cultivation of Euryale in 1990-1991. The plant does best

in locations with hot, dry summers and cold winters. Seeds are collected in the late

summer and early autumn, and may be eaten raw or cooked.

In India, particularly in the northern and western parts of the country, Euryale

ferox seeds are often roasted or fried, which causes them to pop like popcorn.

These are then eaten, often with a sprinkling of oil and spices. In Mithila culture of

Mithilanchal,Bihar makhana is an auspicious ingredient in offerings to the Lord

festivals and is used in cooking, specially to make a porridge/pudding called kheer

of makhana or 'makhaanak kheer' or 'makhaanak payasam'.

Medicinal uses

In Chinese, the plant is called qiàn shí. Its edible seeds are used in traditional

Chinese medicine, where they are often cooked in soups along with other

ingredients, and believed to strengthen male potency and retard aging.

Recommended for Diabetic and Heart Patients

Name of company: Shakti Sudha Makhana

Shakti Sudha is a Food Processing Company in technical collaboration with National Research Centre for

Makhana (Agricultural Research) and with testing and process technology from Central Food Technological

Research Institute of Mysore is totally engaged with makhana (Gorgon nut) processing with the help from 10,000

makhana (Gorgon nut) growers.

MAKHANA (GORGON NUT)

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Bihar State accounts for over 90% of the Makhana production of the country,

Madhubani, Darbhana, Sitamarhi, Saharsha, Katihar, Purnia, Samastipur, Supaul,

Kishanganj and Araria Districts are major producer of Makhana.

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NUTRITIONL FACTS:-Protein Total FatCholesterolIron      Total Carbohydrates   PhosphorusZinc

Makhana/10

0g(in%)

14.52%

0.01%

0 mg

2236 mg

7

6.90%

2397 mg

66 mg

White ball revolution White Ball Revolution, A 70 crore agro based state

investment promotion Board (SIPB) approved project,

initiated by Shaktisudha industries. White Ball

Revolution aimed to address all levels of the valur chain

in Makhana production, Right from procurement of quality Makhana directly from

growers, productivity enhancment and instead of marketing of produce. A three part

project with KSBT- its backward linkage programme where farmers are linked with

banks, inputs services & making efforts to augment production capacity through

rejuvenation and development of new ponds. Secondly Shaktisudha Industries

processes & packed Natural Makhana & other Makhana based products like Makhana

pop, flakes, Kheer etc. with its world class state of art fully automatic processing

centre for Makhana (Gorgon nuts). Thirdly Shaktisudha marketing is its Marketing

arm which markets the products inside & outside India with wide network.

Khet se bazar tak :

The aim of Khet se Bazar Tak is to provide farmers a platform to share & explain their

problems with representative of different organization and also linkage with them.

Ksbt is providing training to farmers, linkage with banks, input services & making

efforts in augment production capacity through rejuvenation & development of new

ponds.

Shakti sudha Industries :-

PROFILE OF THE ORGANISATION

Shakti Sudha is a Food Processing Company in technical collaboration with National

Research Centre for Makhana (Inc Indian Council of Agricultural Research) and with

testing and process techonology from Centeral Food Technological Research Institute

of Mysore is totally engaged with makhana (Gorgon nut) processing with the help

from 5000 makhana (Gorgon nut) growers.

Shakti Sudha, has received wide acclamation and success in fields of marketing and

testing procedures.Standing at par with the standards of International products ,it aims

to provide nutrious and quality food at affordable price suiting Indian pockets.

Mission

Maximise uses of Makhana& bring health & nutritional benefits to the society and

providing maximum economic to the Makhana growers.

EXCITING RANGE OF SHAKTI SUDHA MAKHANA

Six Exciting taste in Makhana Pop

» Tomoto'n Chilly

Kheer-Mix Makhana- Flakes

   

Makhana-Natural Makhana-Nutrimak

   

Makhana-PopMakhana-Flour

» Lemon'n Spice

» Classic Salted

» Choco Mak

» Pudhina'n Spice

» Mast Teekha

Do You Know?

loose makhana contains mycotoxin which is harmful to health.

25gm Makhana a day means a healthy diet for the whole family.

Makhana helps women overcome post-natal weaknesses.

Helps in Cardio-protection.

It is an antioxidant.

Makhana helps in binding action in dysentery.

Makhana is easily digestible and suitable to all age groups.

Makhana Pop ( The Taste of India)

No Side effects.

No Harmful Chemicals & Fertilizers.

No Obesity & Duodenal Ulcer.

Contains medicinal properties.

Approved by :

National Research Centre for Makhana(ICAR) Govt. Of India

Significant Govt policies and issues:

It is needless to reiterate that the Ministry of Micro, Small & Medium Enterprises,

Govt. of India has, from the very outset, been engaged in accelerating the pace of

industrialization and its sustainable development and for the purpose it has always

come forward with conducive policies and programme and also packages of

support/subsidies and supportive measures to help MSME all over the country.

undoubtedly this sector has vast potential of generating employment opportunity

through the wide spread in every nook and corner of the country so that the main

objective of capital formation at the grass root level can be achieved.

MSME-Development Institute, like all other Institutes in other parts of the

country, is the field office to carry out the policy and programme of the Ministry

and get them implemented among the target groups. This Cluster Development

Programme under which Makhana Cluster Industry of Darbhanga and Madhubani

districts of North Bihar is a part of its policy and programme in the direction of

promoting growth of MSME through cluster already identified by the Ministry. 

Of late the credit How in the state of Bihar has reached to Rs. 2174 crore in 2005-

06 in the agriculture sector, but it is still 33% of the National average of 48.6%.

Perhaps this is why Government of India has put it on top of its agenda. National

Bank for Agriculture & Rural Development has been assigned the duty to direct

the credit flow to agriculture and rural sector. This needs regular monitoring and

efforts to streamline the functioning of this mechanism. SISI will associate itself

with agencies active in promoting such cluster already working the rural area, as

one the Makhana Cluster Industries of Darbhanga and Madhubani districts.

Keeping in view the emerging situation with special reference to the growth of

Makhana Cluster Industries in the district of Darbhanga and Madhubani, there is

need to take some suitable measures/policies and programme so that proper

infrastructure facilities, as mentioned hereunder, may be made available:

Storage and Market yard - Policy should adopted to initiate immediate setting up

of Storage/market yard to facilitate rapidly steering the growth of Makhana

industries in the districts of Darbhanga and Madhubani.

Non-Farm Sector - The prime concentration which is due to be focused to the

Cluster is its low gestation period, a little amount of investment and high

employment potential. But in want of proper and adequate policy support there is

sluggish movement of the Makhana Industry.

Sponsored programme/scheme - Darbhanga and Madhubani both are backward

having high potential of development and industrial growth, particularly in the

field of Makhana Industry. What come in the way are poverty and illiteracy and

also low investment capability. Skill up gradation and orientation programme

need to be sponsored by the Government Institutions. Govt. sponsored scheme for

credit facility will help the growers and processors. There is need to adopt suitable

policy.

Bihar Govt. Industrial Policy -   On going through the industrial Policy of the

Government of Bihar it appears that Makhana Industries has not acquired any

crucial position and as a result priority has not been attached to it in terms of its

potentiality to generate employment, earning foreign exchange etc. Policy at the

State Government level should be adopted to reinforce its strength in the field of

employment and export promotion and allied activity which is possible from its

growth.

Setting up of Industrial Estate/Food Parks - There is complete absence of

infrastructure in the Districts of Darbhanga and Madhubani so far as the cluster

industry of Makhana is concerned. A joint effort to establish Industrial

Estate/Food Parks should be made. Necessary policy decision at the State

government level needs to be taken.

Cluster Development Programme -  The Policy of Ministry of MSME,

Government of India was discussed at its full length.

Plant of makhana Flower of makhana

List of Makhana Processing Units of Darbhanga and Madhubani Registered

under DIC of Darbhanga and Madhubahi

Registered Unit

SL.No.

Name of Unit & Address Registration No.

1. Pawan Makhana UdyogProp. Smt. Rekha DeviC/o Shri Ganesh SahniVill.-Narainpur, P.O.-SakariBlock-Manigachi, DarbhangaContact-9708663365

03/03/0285003/09/2001

2. M/S Karna Food ProductProp. Sri Parkash Kr. Ranjan Vill+P.O- Andhra Thadi, Madhubani

03/23/0293630/09/97

3. M/S Mithla Makhana UdyogProp. Shri Rahul KumarWard No.-8, Madhubahi

03/23/0301016/08/99

4. M/S H.A Food ProductProp. Harendra JhaHospital Road, Madhubani

03/23/0412809/04/2001

5. M/S Santosh Makhana UdyogProp. Smt Kaliya DeviC/o Shri Mohan MukhiyaChakdah,Distt.- DarbhangaContact-9204526841

03/23/0416003/04/2002

6. M/S Kailash Makhana UdyogProp. Smt. Manju DeviC/o Shri Umesh Mukhiya Chakdah, Distt.-Madhubani

03/23/0431931/01/2005

7. M/S Bauajee Makhana UdyogProp. Sri Bauajee MukhiyaC/o Shri Rupali MukhiyaBlock-Chakdah, MadhubaniContact-9006331511, 9801276722

03/23/0431931/01/2005

8. M/S Thakur Makhana UdyogProp. Smt. Ram Janki DeviC/o Shri Askok Kr. TkahurVill.-Manghora BaheraDistt.-DarbhangaContact-9234392881

03/03/0431923/11/02

9. M/S Vikash Makhana Udyog 03/03/03306

Prop. Shri Binod SahniC/o Jagdish SahniVill-Vishunpur ChogmaP.O.- Bahera Distt.-Darbhanga Contact-9934647667

11/05/2004

10. M/S Ram Narayan Makhana UdyogProp. Sri Ram Narayan Sahni C/o Saryu SahniVill+P.O- PohadeeBlock-Benipur Distt.-DarbhangaContact-9955228375, 9835630896

03/23/0355430/11/06

11. Krishnana Kant ThakurM/S S.D FoodsNew Industrial Estate, BelaDarbhanga

Registered ButNot Available

No-1 Exporter of Quality Makhana

Training of farmers and processors for growth of quality Makhana with the help of

new techniques from Research organisation and other cluster actors.

Marketing exposures, national and international and inter linking with the counter

sales, exhibition, govt. support and by making consortium and marketing channels.

Awareness programme for getting institutional supports like bank, NABARD, and

other cluster actors.

Awareness for newly developed packaging facilities to make the product more

attractive and salable at high price, and also hygenic.

Training for further value addition of Makhana with the help of GFTRI, Mysore.

Interactions sessions in collaboration with the financial institutions and cluster

actors for setting up common facility centres at block level for the processing of

Makhana for increasing production, transportation and marketing.

Awareness for the use of newly developed Makhana processing machine and

connected tools for increase in productivity.

Awareness for availing the micro financing family of the financial institutions by

finance and credit related training programme.

Make awareness of export, quality control govt. policy and action of the cluster

actors to growers and processors.

Setting up of procurement centers at block level in collaboration with the Makhana

processing big units.

Vision and objective:

To increase the coverage area of production/cultivation.

Adopting the scientific practice for the cultivation & Processing.

Amplifying the power of technology in the production of Makhana.

Strengthening the self help groups with the knowledge of modern business

practices and export marketing opportunities available with them.

Strengthening with knowledge about micro financing to get freed from

present system of the contractors who corners a large share of income and

very little is left with the persons actually involved in Makhana cultivation

and processing.

Action Plan and Schedule

 The Action Plan & Schedule is divided into two parts:

   (i) Soft Intervention

   (ii) Hard Intervention

 Soft intervention: The DC(MSME) Govt. of India New Delhi, has approved the

following SOFT INTERVENTION Promramme for the year 2008-2009.

Sl.No

Activity Proposed as Action Plan

2008-09

GOI assistance under MSME-

CDP

5% Contribution from Bihar

Industrial Area Development

Authority(BIADA)

5% Contributio

n from cluster

members1. Forming an

Association & register it.

0.54 0.03 0.03

2. Website Development

0.63 0.04 0.04

3. Marketing chain and micro financing programme

0.63 0.04 0.04

4. Good harvesting practice for Makhana

0.72 0.05 0.05

5. Traveling Expenses 0.40 -- --Total 2.88 0.16 0.16

Hard intervention: As for the diractives of office of the DC(MSME) the hard

intervention programme will also be undertaken simultaneously and the action is

under progress.

Competitors of Shakti sudha makhana:

Though Shakti sudha only the exporter of makhana but within country their

competitors are in local markets.

Raj bhog makhana

Shakti bhog makhana

Mithala makhana

H.F. foods products

Santosh makhana

Kailash Makhana Udyog

Bauajee Makhana Udyog

Thakur Makhana Udyog

Vikash Makhana Udyog

Ram Narayan Makhana Udyog