making a difference in your student retention - identifying analytic trends for student success

S E E F A R T HER. G O F A S TER. 2502 North Rocky Point Dr. Suite 650 | Tampa, FL 33607 | O: 813.968.3238 | www.ccgBI.com

Making a Difference in Your Student Retention

PresenterPresentation NotesCW Welcome to the Makinga Difference in Your Student Retention -Identifying AnalyticTrends that Impact Student Success1. House keeping muted lines, use chat for questions2. The webinar will be recorded and email to you after the webinar3. Intro Aaron Harte First- Aaron Harte is a Solution Architect at Convergence Consulting Group, headquartered in Tampa, FL. Aaron has contributed to the creation of the national data infrastructure that enables consistent collection and reporting of key performance metrics for all students in all institutions essential for higher education systems. Aaron and CCG help identify a best practice approach to resolve challenges in the education sector (P-20).He has over 10 years of experience in the education sector and projects for Department of Information and Innovation (DII) and Agency of Education (AOE). Aaron has serviced as an expert advisor to education committees in Washington DC and served as an advisor with TheCommon Education Data Standards(CEDS) project.Intro Carolyn - Next Carolyn Eagen is the Education Lead with Convergence Consulting Group, headquartered in Tampa, FL. Carolyn and CCG help identify a best practice approach to BI/DW solution architecture to resolve complex challenges through advanced analytics.Her background is in education marketing, admissions, recruitment, data analytics, alumni engagement, and student retention. She has over 20 years of professional experience in leadership development, college administration, recruitment, coaching, training, and leading top-performing teams in the US.

4. Hand it over to Carolyn


Solution Architect, CCG10+ years of experience in EDUNational data infrastructure for higher education systemsAdvisor for The Common Education Data Standards (CEDS)

Meet Your Speakers

AaronHarte

Education Lead & BDR, CCGExperienced leader of 20+ yearsPresident of ATD Former Sr. Director of Admissions & Enrollment for national universities

CarolynEagen

PresenterPresentation Notes1. Intro Aaron Harte First- Aaron Harte is a Solution Architect at Convergence Consulting Group, headquartered in Tampa, FL. Aaron has contributed to the creation of the national data infrastructure that enables consistent collection and reporting of key performance metrics for all students in all institutions essential for higher education systems. Aaron and CCG help identify a best practice approach to resolve challenges in the education sector (P-20).He has over 10 years of experience in the education sector and projects for Department of Information and Innovation (DII) and Agency of Education (AOE). Aaron has serviced as an expert advisor to education committees in Washington DC and served as an advisor with TheCommon Education Data Standards(CEDS) project.Intro Carolyn - Next Carolyn Eagen is the Education Lead with Convergence Consulting Group, headquartered in Tampa, FL. Carolyn and CCG help identify a best practice approach to BI/DW solution architecture to resolve complex challenges through advanced analytics.Her background is in education marketing, admissions, recruitment, data analytics, alumni engagement, and student retention. She has over 20 years of professional experience in leadership development, college administration, recruitment, coaching, training, and leading top-performing teams in the US.

2. Hand it over to Carolyn

https://www.linkedin.com/in/aaron-harte-45a4417https://www.linkedin.com/in/caeagen


PresenterPresentation NotesJazmine BS IN Human ServiceHS Grad Her College Interview Young straight form High schoolThis college was not for her track as a traditional student her experience may not have suited her.MCC and BOFA2 years laterWe caught up on campus.Oh, she's the first generation to go to college and ESL.

The Good news is the US retention rate has increased by 2% since 2007 and FLs has increased 5%.

Consider reframing the current decision-making model by bringing all data together.

Aaron How do we identify using data to identify these areas


Todays AgendaScope of the problem

Retention Rate in Higher Education

Student Drop/Retention AnalyticsSolution Overview

What Is It? How Does It Work? What Do We Need? How Long Does It Take?

Expectations / OutputQuestions & Answers Next Steps

PresenterPresentation NotesCarolyn


University Case OverviewUniversity consists of 18 colleges/schools offering over 175 programs of study with more than 250 majorsEnrollment over 28k studentsOver 145,000 alumni

Student RetentionCreated Office of Undergraduate Student Success (OUSS) to improve Student Retention72.0% of students making it past their freshman year University has freshman retention rates similar to the national average of 69.4%

PresenterPresentation NotesCarolyn Putting into perspective It may sound s

Top down approach Virtual Drill inSchoolsProgram degree levelCourses schedule reality GPA1 Class example


Graduation Rate Benchmarks

0%10%20%30%40%50%60%70%80%90%

100%

Open Admissions > 89.9% Accepted 75%-89.9%Accepted

50%-74.9%Accepted

25%-49.9%Accepted


Question:What If You Could Predict Your Students Success Rate? What would you do with the information?

1. Add new programs2. Specialize first year academic track3. Assign a mentor early on4. Change your at risk student approach5. Other

PresenterPresentation NotesPoll Question:1. What would you do with the information?2. Add new programs?3. Align with specialize first year academic track?4. Assign to mentor early on?5. Change your at risk student approach?6. Other: Open Text

Aaron Data sideCarolyn Academia sideReal world situations and complexities


Poll Results


Universitys 1% Opportunity

0%

10%

20%

30%

Attrition

Existing Improved

Every 1% Less In Attrition Nets 10 More Students As SophomoresClaws Back $269,100 In Lost Sophomore Tuition and Fees

$0

$50,000

$100,000

$150,000

$200,000

$250,000

$300,000

Cash Back

PresenterPresentation NotesCarolyn: Panel of 2What is this information going to help you do?What will technology help you accomplish?What resources could you add with every additional student that graduates?

Student DC story, Christmas break story Aarons Student story???

The remaining 25% - Essay issues Billy Story


Universitys $7.5M Opportunity28% Drop Out After Freshman Year

Approximate Enrollment 5,100Approximate Freshman Class (20%) 1,000Attrition Rate 28%Attrition # 280Average University Tuition $26,910Sophomore Tuition Dollars Lost $7,534,800

PresenterPresentation NotesAaron Carolyn: Panel of 2

CE-What resources could you provide to your students and school with this additional contribution to you school, community and ultimately our society.

AH-We need to be part of the global economy

Sheet1

Enrolled5,100

Conservative Freshman Count1,000

Attrition %28%

Attrition #280

Median Recruiting Cost Per Student$ 2,433

Annual Recruiting Dollars Wasted$ 681,240

Average Annual Undergrad Tuition$ 26,910

Average Years Left To Graduate3.4

Attrition #280

Attrition Cost$ 25,618,320

1% reduction914,940.00

Approximate Enrollment5,100

Approximate Freshman Class (20%)1,000

Attrition Rate28%

Attrition #280

Average University Tuition$26,910

Sophomore Tuition Dollars Lost$7,534,800


DEMO


Solution: Retention Model Whats a Retention Model?

A predictive modeling technique that will forecast the likelihood of each student to drop.

PresenterPresentation NotesAaron Reimbursement Story of up loading the blank file, they checked the box.

Dont approach as just checking the box as done!

Free sources of analytics

Using the data for the right fit.. Marketing message fit, enrolment fit over all student success fit


How Does It Work?1. Prepare student historical data for modeling

Application, Financial, Academic, Completions, Exit Surveys

2. Determine how to identify in historical data a student who has droppedAcademic Preparedness, Demographics, Ambivalence, Effort, Strategy, Academic Warning, Probation, Dismissals, Completions

3. Leverage statistics to determine how modeled student attributes correlate to dropping

4. Use those statistics to build a test model on historical data, that predicts which students will drop

5. Compare that model against what actually occurred to ensure accuracy

6. Iterate (steps 3-5) until margin of error is acceptable

7. Deploy model, and associated scores

PresenterPresentation NotesNumber Steps


What Do We Need? Historical Student PerformanceCumulative Grade Point AverageLast Semester Grade Point AverageCourse DropsStarting # of CreditsHead of Household StatusOriginating SchoolProgram of StudyTest ScoresGenderAgeFinancial AidAccounts Payable StatusPostal Code of Physical AddressFamily Demographic CharacteristicsEthnicityAcademic Standing (AS)

PresenterPresentation Notes* Aaron


How To Engage

Elicit

Prepare for elicitation

Conduct elicitation

Document in requirements draft

Analyze

Prioritize requirements and determine LOE

Analyze with client and de-scope or update estimate

Model

Determine constraints,

assumptions, risks, and dependencies

Finalize requirements draft

Verify and ValidateTechnical Leader

Review

Client Review

Final Requirements Document with

Approval

Initiate Requirements

Traceability Matrix

PresenterPresentation Notes

Methodology Update from LNL * refer to Aaron


Takeaways

http://www.pesc.org/interior.php?page_id=173https://ceds.ed.gov/domainEntitySchema.aspx

http://nces.ed.gov/ipeds/Home/UseTheDatahttps://nces.ed.gov/ipeds/datacenter/

https://nscresearchcenter.org/snapshotreport-persistenceretention22/

http://www.publicinsightdata.com/#!insight-for-education-1/o30tb

https://catalog.data.gov/dataset?groups=education2168#topic=education_navigation

PresenterPresentation Notes*AaronIPEDS DemoTableau- DemoCarolyn Close Internal data is not as easy to do with all the different systems you use, banner, canvas, campus view, blackboard)

Easy external

http://www.pesc.org/interior.php?page_id=173http://www.pesc.org/interior.php?page_id=173http://www.pesc.org/interior.php?page_id=173https://ceds.ed.gov/domainEntitySchema.aspxhttps://ceds.ed.gov/domainEntitySchema.aspxhttps://ceds.ed.gov/domainEntitySchema.aspxhttp://nces.ed.gov/ipeds/Home/UseTheDatahttp://nces.ed.gov/ipeds/Home/UseTheDatahttp://nces.ed.gov/ipeds/Home/UseTheDatahttps://nces.ed.gov/ipeds/datacenter/https://nscresearchcenter.org/snapshotreport-persistenceretention22/https://nscresearchcenter.org/snapshotreport-persistenceretention22/https://nscresearchcenter.org/snapshotreport-persistenceretention22/http://www.publicinsightdata.com/#!insight-for-education-1/o30tbhttp://www.publicinsightdata.com/#!insight-for-education-1/o30tbhttp://www.publicinsightdata.com/#!insight-for-education-1/o30tbhttps://catalog.data.gov/dataset?groups=education2168#topic=education_navigationhttps://catalog.data.gov/dataset?groups=education2168#topic=education_navigationhttps://catalog.data.gov/dataset?groups=education2168#topic=education_navigationhttp://nces.ed.gov/ipeds/Home/UseTheData


Retention Modeling Benefits

Benefit The Jasmine Effect

Identify characteristics of students are at risk

Alerts staff where to focus retention efforts

Identify characteristics that most highly correlate to cohort success

Your on-going efforts to identify student support programs

Is not rules/intuition driven, and adapts as data changes

As you improve outcomes, the predictions wont be based on old conditions.

PresenterPresentation NotesJazmine- Proactive student management the jasmine effectOpportunity for better outcomes and a better human approach, this is the power of analytics Billys story - Rethink outcomes and failure and success.. Policies, rules, and appeals/atomy for one offs, need data to help these outliers for state-legisaltion bills. Billys vs. Jazmines

Wrap-it-up

Aaron Not Everyone should be an accountant-Technologies changes Unprepared to learn new programs Great plains, oracle, PeopleSoft, 65% of the jobs in 2020 do not exist today (Put references)


Focus On Value & PartnershipPeople

Onshore and not out-sourced, well-rounded, experienced Hybrid / Partnership approach to consulting & staffing & ProjectsImprove business processes, not building reports

ProcessUnique methodology leveraging the best of yours, waterfall and agileDeploy solutions aligned with schools process improvementMentor and increase client knowledge

PassionEat, sleep and breath BI & EIM & Student SuccessProblem solvers and innovatorsTechnology leadership and commitment

PartnerAssessment, Vision, RoadmapWe implement your unique roadmapSustain momentum by serving as a trusted advisor

PresenterPresentation Notes

At CCG we understand colleges and schools needs and we want to help you figure out the easiest, most economical, and effective outcome your you, your students, and you community! Make your college and state great and breakthrough the 2-5% increase trend!

EIM-Enterprise Information Management


An award-winning consulting services firm specializing in delivering data and analytics solutions to increase campus performance and student success.

BUSINESS INTELLIGENCE: Its Who We Are and What We Do.

QUESTIONS?

http://www.ccgbi.com/http://www.ccgbi.com/http://www.ccgbi.com/

Makinga Difference in Your Student Retention Meet Your SpeakersSlide Number 3Todays AgendaUniversity Case OverviewGraduation Rate BenchmarksSlide Number 7Question:Poll ResultsUniversitys 1% OpportunityUniversitys $7.5M OpportunitySlide Number 12Solution: Retention Model How Does It Work?What Do We Need? How To EngageTakeawaysSlide Number 18Slide Number 19Slide Number 20Retention Modeling BenefitsFocus On Value & PartnershipSlide Number 23