43rd Legislative Action ConferenceMarch 1-4, 2015

Making a DifferenceOne Voice at a Time

JW Marriott, Washington, D.C.Early Bird Registration Deadline: January 20, 2015

SATURDAY, FEBRUARY 288:00 am–5:00 pm Registration

8:00 am–12:00 pm SNS Credentialing Exam

12:00 pm–5:00 pm SNA PAC Booth

1:00 pm–4:00 pm PRE-CONFERENCE SESSION - How to Successfully Lobby Lawmakers

and Agencies

SUNDAY, MARCH 18:00 am–5:00 pm Registration

8:00 am–5:00 pm SNA PAC Booth

8:30 am–9:30 am Regional Legislative Meetings

(open to all)

9:45 am–10:45 am BREAKOUT SESSIONS

- Building a Financially Sustainable School

Meal Program

- LAC First Timers

- State Agency Section Meeting (Part 1)

- Industry Exchange (Part 1)

11:00 am–12:00 pm BREAKOUT SESSIONS

- Opening New Revenue Streams:

Boldly Going Beyond NSLP

- Tips and Techniques to Increase Paid Meal

Participation

- State Agency Section Meeting (Part 2)

- Industry Exchange (Part 2)

12:30 pm–1:45 pm KEYNOTE LUNCHEON

Dr. Larry J. Sabato

1:45 pm–3:45 pm OPENING GENERAL SESSION

4:00 pm–5:15 pm State Presidents &

Presidents-Elect Meeting

4:00 pm–5:15 pm State Legislative Chairs

MONDAY, MARCH 28:00 am–5:00 pm Registration

8:00 am–5:00 pm SNA PAC Booth

8:30 am–10:00 am GENERAL SESSION

USDA Update 2015

10:30 am–12:00 pm GENERAL SESSION

2015 SNA Position Paper

12:00 pm–2:00 pm Lunch on your own

12:00 pm–1:30 pm Industry Forum

(Industry members only)

2:00 pm–4:30 pm GENERAL SESSION

Capitol Hill Primer & Charge

to the Hill

4:30 pm–5:30 pm State Group—Capitol Hill

Prep Meetings

7:00 pm–9:30 pm School Nutrition Foundation’s Celebration of School Nutrition Heroes

TUESDAY, MARCH 38:00 am–5:00 pm Hill visits

5:30 pm–7:30 pm Capitol Hill Reception

WEDNESDAY, MARCH 47:00 am–8:30 am Registration

8:00 am–10:30 am BREAKFAST &

CLOSING GENERAL SESSION Connecting YOU with

School Nutrition Solutions

(Times, events and speakers are subject to change.)

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H Welcome H

It is my pleasure to welcome you all to the School Nutrition Association’s

(SNA) 43rd Legislative Action Conference (LAC). Once again, this school year

continues to be one of change, as school nutrition professionals create new

opportunities and adjust to new challenges. We are also at the beginning of

the 2015 Child Nutrition Reauthorization (CNR)! Now, more than ever, your voic-

es are critical. It is my hope that this conference will provide you with valuable

information that will allow you to advocate for our school nutrition programs

not only here in D.C., but also back in your home states and communities.

As we continue to implement the Healthy, Hunger-Free Kids Act, we have a

fantastic program aimed at providing SNA members the chance to learn,

exchange ideas and engage in discussions on what you all see every day on

the frontlines of feeding America’s children. Our breakout sessions will focus on

key topics essential for successful programs and include the LAC First Timers,

back by popular demand! We are also very excited about our General Ses-

sions, which will continue to explore the political landscape and how the 2014

mid-term elections impacted school nutrition programs and CNR.

LAC remains the premiere legislative event

because we are able to share our stories and

experiences with Congress. School nutrition

has expanded beyond the world of cafeteria

lunches to include breakfast in the classroom,

supper programs, afterschool snacks and

summer meals. This is your opportunity to inform

and educate your elected leaders on the busi-

ness side of school nutrition. We will again be

hosting a reception on Capitol Hill following our

“Charge to the Hill.” The reception will provide

an additional opportunity for all of our attend-

ees to continue to network with members of

Congress and their staff on our key issues.

Again, welcome to LAC 2015 and on behalf of the SNA Board of Directors and

myself, thank you for your commitment to the health of our children.

Julia Bauscher, SNS

2014-2015 SNA President

H Keynote Speaker & Hill Reception H

SUNDAY, MARCH 1 — 12:30 pm-1:45 pmKeynote LuncheonSpeaker: Dr. Larry J. SabatoAs a university professor of politics at the University

of Virginia (UVA) and the founder and head of the

UVA Center for Politics, Dr. Larry Sabato’s “Crystal

Ball” electoral analysis expertly navigates the shifting

sands of American electoral politics.

In July 2008, Sabato correctly projected that

Barack Obama would win the presidency in a

near-landslide, and his prediction was just one vote away from the final tally.

Later in 2010, his “Crystal Ball” was the first in the nation to predict that the

Republicans would take over the House of Representatives by a comfortable

margin.

In the 2012 presidential campaign, while other pundits predicted a

Romney victory, he forecast a large Obama margin in the electoral college,

ultimately missing just two states. In fact, Sabato’s accuracy is unparalled. In

2013, The Daily Beast named his weekly newsletter one of the six best political

websites.

Sabato is also the author of 25 books and countless essays on politics, has

served on many national and state commissions and is the recipient of more

than two dozen major scholarships, grants and academic awards.

TUESDAY, MARCH 3 — 5:30 pm-7:30 pm Capitol Hill ReceptionFollowing on the success of the 2014 Capitol

Hill Reception, the 43rd Legislative Action

Conference will once again hold its reception

in the backyard of our federal legislators. This

year’s gathering will be an evening reception

at the Rayburn House Office Building Cafe-

teria, providing a convenient opportunity for

Congressional staff to continue networking

with School Nutrition Association members.

Stop in for light refreshments and continue

your conversation in a more casual atmo-

sphere. U.S. House and Senate members,

along with one staffer from their office, will be

invited to attend.

H Special Sessions & Events H

SATURDAY, FEBRUARY 28 — 8:00 am-12:00 pmSNS Credentialing ExamSNA’s Credentialing Program was created to enhance the professional image

of school nutrition leaders. The School Nutrition Specialist (SNS) Credentialing

Exam will be administered at LAC on Saturday, February 28, from 8:00 am-12:00

pm. Registration, approval and payment of fees must have been completed

prior to LAC and cannot be made onsite. To register, contact Yenny Caceres at

(800) 877-8822, ext. 154, or certsns@schoolnutrition.org.

Fees: Members: $210; Non-members $305Registration Deadline: February 7, 2015

SATURDAY, FEBRUARY 28 — 1:00 pm-4:00 pmPre-Conference SessionHow to Successfully Lobby Lawmakers and AgenciesFor all practical purposes, government can do anything it wants—to you or for

you. However, with skillful advocacy, you can influence what the government

does. In this workshop, you will learn how government really works—it’s a far cry

from the standard civics presentation—and how to motivate those in govern-

ment to listen more favorably to your concerns.

Presented by Robert Guyer, founder, Lobby School, this training provides a

menu of incentives that persuade government officials. Menu selections range

from them purely serving the public to purely serving themselves, and a lot in

between. You have to know what motivates them in order to get them to do

what you want.

At the end of this session you will be more adept at answering the critical

threshold question of advocacy: “Why would that official give me his or her

support?” When you get the answer—and it’s different for each lawmaker and

bureaucrat—you get their support. These skills properly applied will improve

your chances of legislative and agency success, federal and state and the

future of school nutrition.

Fee: $100; CEUs: 3; Key Area 3: Administration

SUNDAY, MARCH 1 — 9:45 am-10:45 amBreakout SessionsBuilding a Financially Sustainable School Meal ProgramSchool meal programs are facing increasing financial pressure. Learn from your

peers tips and techniques on simple changes you can make to decrease loss,

increase revenue and keep your program on solid financial footing. Topics will

include procurement, menu planning on a budget and financial manage-

ment. Opening New Revenue Streams: Boldly Going Beyond NSLP School nutrition programs are continuing to grow outside of just serving school

lunch. Find out how you can expand the services offered and increase your

revenue! Learn about alternate breakfast options, catering, supper and

summer programs while exchanging ideas with your peers on best practices.

Tips and Techniques to Increase Paid Meal ParticipationPaid meal participation got you down? Come discover new ways to entice

students back to the cafeteria. This session will focus on creative menu solutions

and marketing ideas to get all your students excited about healthy school

meals.

MONDAY, MARCH 2 — 12:00 pm-1:30 pmIndustry Forum (Industry members only)The LAC Industry Forum is designed to inform and connect industry leaders

doing business in the school nutrition segment. Join our panel of thought

leaders (foodservice directors and state agency directors) and hundreds of

your peers for a lively discussion on the hottest topics of the day. Speakers and

topics are to be determined. Boxed lunches will be available for purchase.

MONDAY, MARCH 2 — 7:00 pm-9:30 pmSNF Celebration of School Nutrition Heroes (Separate ticket purchase required—not included with LAC registration)

Join the School Nutrition Foundation (SNF) and your friends and

colleagues for a celebration of the extraordinary commitment

of five School Nutrition Heroes.

This event is an opportunity to applaud this year’s heroes, share memories

with friends, celebrate our successes and raise funds to ensure that SNF can

continue to support education, research and scholarships for the benefit of the

school nutrition community and the millions of students SNA members serve

every school day.

For more information about the celebration and to see a list of the 2015

honorees, visit www.schoolnutrition.org/SNF/SpecialEvents.

TUESDAY, MARCH 3 — 8:00 am-5:00 pmDay on Capitol HillBring your expertise, your passion and your stories to Washington, D.C., and

take advantage of this annual opportunity to get your message across to your

state’s Congressional delegation. Tuesday, March 3, is reserved for visiting U.S.

Representatives and Senators on Capitol Hill. Contact your legislators’ offices

now to schedule appointments for this day.

WEDNESDAY, MARCH 4 — 8:00 am-10:30 amClosing General SessionConnecting YOU with School Nutrition SolutionsSNA is proud of the hard work and dedication of its members in meeting new

school nutrition standards. Our closing session will bring together a panel of

experts in the fields of financial management, marketing, nutrition education

and menu planning to exchange ideas and solutions on meeting the stan-

dards and preparing for the future. There will be time to share your own stories

and successes and learn from your peers. Join us for what will be an exciting

and inspirational close to LAC that will prepare you to meet challenges back in

your own districts.

H General Information H

Planning Your Evening and Local VisitsWhen planning your visit to the nation’s capital, it’s always best to plan ahead.

Call the JW Marriott Concierge Desk at (202) 393-2000 for information on

Washington, D.C.’s attractions. Interactive maps of the city can be found at

www.washington.org.

Confirmations and Onsite RegistrationAll individuals registering for LAC 2015 before February 27, 2015, will receive

confirmation via email or mail upon processing. Plan to pick up your final

program, badge and other materials at the SNA Registration Desk in the hotel.

Onsite registrations also will be accepted at the prevailing rates.

Continuing Education Units (CEUs)To make it as easy as possible for you to maintain your CEUs for certification

and SNS Credential renewal, SNA will update your CEU record with your paid

registration and attendance at LAC 2015. The pre-approved number of 16.5 CEUs will be awarded, which includes general and breakout sessions. The 16.5

CEUs does not include the Pre-Conference session.

AttireBusiness attire is appropriate for LAC. You should bring appropriate professional

attire, with comfortable shoes for your day on Capitol Hill and the LAC Recep-

tion that follows. Cocktail attire is recommended for Monday’s SNF celebration.

Washington weather at this time of year can be unpredictable, so be sure to

pack for possible chilly or rainy conditions. For current weather forecasts, check

www.washington.org.

SNA Position PaperSNA’s 2015 Position Paper will be available early January through the

Legislative Action Center on SNA’s website, as well as onsite at LAC. If you

need a District or School Profile Sheet to complete and bring with you for

your visits on Capitol Hill, call (800) 877-8822 and ask the SNA Service Cen-

ter to fax one to you or visit www.schoolnutrition.org/districtprofiles to fill it

out online.

Josephine Martin National Policy FellowThe School Nutrition Foundation is proud to announce that applications are

now being accepted for the Josephine Martin National Policy Fellow. The Fel-

low will travel to Washington, D.C., for SNA’s annual Legislative Action Confer-

ence (LAC) with all travel expenses paid up to $3,000. Expenses include airfare,

group transportation and hotel accommodations, as well as conference

registration and a per diem for meals.

Applicants must be an active SNA employee or manager section member,

who has been a SNA member for at least three years, as of LAC 2015 (no later

than March 1, 2012) and have never previously attended LAC. District directors

are not eligible for this fellowship; however, program operators at the manager,

area supervisor or coordinator level are encouraged to apply. For more infor-

mation, please visit www.schoolnutrition.org/scholarships.

H Hotel & Travel Information H

Hotel InformationSNA’s 43rd LAC will be held at the JW Marriott in Washington, D.C., located on

Pennsylvania Avenue in our nation’s capital. This prestigious venue provides

easy access to Capitol Hill and the area’s renowned monuments. The hotel is

just three blocks from Washington’s Metro system.

JW Marriott Washington D.C.1331 Pennsylvania Avenue, NWWashington, D.C. 20004Reservations: (800) 393-2503Main Number: (202) 393-2000 (Do not call this number for reservations.)www.jwmarriottdc.comCheck-in: 4:00 pm; Check-out: 12:00 pm

SNA Discounted Rates$279 Single/Double; $309 Triple; $339 QuadDon’t delay! Rooms are issued on a first-come, first-served basis. SNA’s discount-

ed room block will be released February 5, 2015, but may be sold out prior to

that date. Room rates do not include a 14.5% city tax per room, per night. To

make your reservation by phone, call (800) 393-2503 and inform the agent that

you are with the 43rd Legislative Action Conference so that you may obtain

the special conference rates. To access the reservation site to book your room,

visit www.schoolnutrition.org/lac.

Travel InformationTo reserve your airline tickets, you may use ATC Travel Management by calling

(800) 458-9383 or online by visiting www.atcmeetings.com/sna. The closest

airport is Reagan Washington National Airport (DCA).

Ground TransportationThe JW Marriott is located 15 minutes from Reagan Washington National

Airport and 2 miles from Union Station.

• To use SuperShuttle, call (800) 258-3826 or visit www.supershuttle.com to

make reservations. When booking by phone or online, be sure to use group

code 15LAC for $2 off one-way or $5 off round-trip fares. Fares are approx-

imately $12 one-way from Reagan Washington National Airport; $27 one-

way from Dulles International Airport; and $27 one-way from BWI Airport.

You must make reservations in advance to receive the group discount.

• Taxis are available at a rate of $15 one-way from Reagan Washington

National Airport and $50 to $60 one-way from Dulles and BWI Airports.

• If you are taking Metro from Reagan Washington National Airport, use

the BLUE line toward Largo Town Center and get off at Federal Triangle or

Metro Center. The JW Marriott Washington D.C. is about three blocks from

Federal Triangle (1 stop from Metro Center). The round-trip Metro fare is

approximately $8.

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43rd Legislative Action ConferenceMarch 1-4, 2015

Making a DifferenceOne Voice at a Time

JW Marriott, Washington, D.C.Early Bird Registration Deadline: January 20, 2015