MARKETING, SALES AND BUILDING A BUSINESS CREATING AN EFFECTIVE MARKETING STRATEGYGOAL SETTING AND ACCOUNTABILITY: BUILDING A BUSINESS

Presented by:

Kristin Slice, MA

August 9th, 2010

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www.Three DogMarketing.com

THE EVOLVING DEFINITION OF MARKETING

4 P’s- Product, Price, Promotion, Place

7 P’s- People, Process, Profit

“ Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.”

-American Marketing Association

MARKETING: THE ART OF BUILDING RELATIONSHIPS

MARKETING PLAN

Sales versus Marketing

Business Plan versus Marketing Plan

Purpose of a Marketing Plan Leverage Time and Resources Clarity to Your Team Accountability

Marketing Plan Pieces Target Audience Goals Unique Value Pedigree Competitive Analysis Marketing Tools and Action Steps

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PLAN OF ACTION

Taking action that support your goals Sales/ Marketing/ Social Media break down your goals into steps and take one step at a time, with the big picture in mind.

Strategy- understanding your value and your target

demographic Clarity – be clear about your VALUE and the Value you

want to create.

Ask yourself, does this activity directly support my business and its vision? If not learn to say “NO”.

Execute, Monitor, Adjust and Repeat

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MARKETING TOOLS

Events / Workshops

Networking

Website Print Ads

EXPOs Social Media Flyers and

Signs

Customer Referrals

Strategic Partnerships

Online Marketing

Cold Calls

SOCIAL MEDIA PLATFORM

Profile

Wall

General Info

Applications

Kristin Slice

Profile

Nancy Sanders

Profile

Lori Peters

Profile

Connection

SOCIAL MEDIA PLATFORM

Profile

Wall

General Info

Applications

Kristin Slice

Profile

Direct Message / Message Private

Direct Message —Using @ or Wall Post

Public

Status Update / Tweet

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BASIC SOCIAL NETWORK MARKETING™ STRATEGY

Create your Strategy

How does social media support sales and marketing ?

What resources do you have to create and maintain Social Network Marketing™?

What are your goals for Social Network Marketing™?

SEO - Follow Up - Referrals - Branding - Revenue

Who is your target market?

Is your website up to date and EFFECTIVE?

SOCIAL MEDIA STRATEGY

READY, AIM, SOCIALIZE!

Key Strategy - Remember strategic partners/competitors

Key Strategy – Claim your space (blog, video, Google places, yelp)

Key Strategy – When meeting new contacts at events, connect with them on social media

Key Strategy - content or post with call to action

Key Strategy – create/schedule posts in advance. Leverage your content!

Laura the Wine Expert.

What she had: - Created a several Facebook Pages - Created a website - Created an email list

Laura Goals:

Build a Community of Wine LoversLeverage Non-Profit and Community Activities Have People Walk in the Front Door

24% of all small businesses in the US now utilize social media strategies, double the amount from last year

SOCIAL MEDIA: EXAMPLE

LAURA STRATEGY (EXAMPLE)

Edit Website Set Up a Facebook Page Create a system for leveraging content and

management Increase internet presence with Google, Yelp,

and BLOG

SUMMARY POINTS

Don’t be scared! Social Network MarketingTM

is a huge opportunity for businesses.

It takes time. Stick with it because SM is not going away.

Use a strategy, ask questions and get support.

Have fun! Show your personality! SHOW YOUR PASSION!

Don’t be scared of success.

Strategic - Authentic -Results

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Where Do You Go From Here?

Connect with Three Dog Marketing On-line

Email: kristin@threedogmarketing.com Call: 602.476.4509

Join our Monthly Tele-Seminar Series!