making a perfect pitch to prospective client v1
DESCRIPTION
Presented at Freelancers Fair, Hyderabad on 7th August 2011TRANSCRIPT
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© 2011 | www.jademagnet.com
Making a perfect pitch “Sales Pitch”
Freelancers Fair 2011, Hyderabad
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© 2011 | www.jademagnet.com
The “I HATE SELLING” Syndrome
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© 2011 | www.jademagnet.com
Why doesn't anyone want to be a sales guy?
Ref: http://blog.ning.com/2007/10/multiple_personalities.html
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© 2011 | www.jademagnet.com
Why doesn't anyone want to be a sales guy?
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© 2011 | www.jademagnet.com
I think it is GOOD but I am not sure
Why doesn't anyone want to be a sales guy?
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© 2011 | www.jademagnet.com
Let’s now solve these issues!
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© 2011 | www.jademagnet.com
Split personalities of your clients
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© 2011 | www.jademagnet.com
Fear of Rejection
Ref: Ogilvy Slides
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© 2011 | www.jademagnet.com
Value of product
Don’t tell lies, make the truth fascinating
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© 2011 | www.jademagnet.com
Don’t sell everything, sell in steps!
You can climb in all 4 ways, which one do you generally use?
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© 2011 | www.jademagnet.com
Sales pitch is just the starting of a journey
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© 2011 | www.jademagnet.com
Stick to and stay away
ListeningListening
Stick to
Stay away
DialogueDialogue
SpeedSpeed
Follow upFollow upFlexibilityFlexibility
Long termLong term
ValueValue
RelationshipRelationship
LiesLiesGive upGive up
StubbornStubborn
EgoEgoTricksTricks
Short termShort term
One timeOne time
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© 2011 | www.jademagnet.com
It’s the attitude
I started as a salesman, a door to door salesman for kitchen stoves, on commission. If I sold, I got
a commission. If I did not sell I did not get a commission and I did not eat.
No sale, No commission, No eatDavid Ogilvy, a consummate salesman
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© 2011 | www.jademagnet.com
WE CAN ALL SELL - WE HAVE BEEN DOING IT ALL OUR LIVES.
Ref: Coach Jeremy