making better digital marketing decisions

Getting Sacked, Van Halen, M & M’s and Better Digital Marketing

Decisions

Happy New Year

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Let’s Sack Someone

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Meet Jon-Jon

Good Decisions Are Hard To Make

What Happens When You Don’t Make Them?

Nothing

And That’s Shit… It’s Worse

It All Goes Pear-Shaped

• Things pile up

• You panic

• You make mistakes

• But you have procrastinated so long there is no time to learn from them

• And you start to loop

So… Make A Decision

W

Widen your options

R

Reality-test your assumptions

A

Attain distance before deciding

P

Prepare to be wrong

Meet Jon-Jon

This Is Good For Individuals

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Make Better Digital Marketing Decisions

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Google Penalties

To Disavow Or Not To Disavow?

Apply To All The Things

• Whether to make content or not?

• Blog posts or infographics?

• PPC or SEO?

• Lager or Bitter?

• And so on…

What About Your Team?

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Pass On Your Good Decisions

Rock Music and M&M’s

Actually… Sort Of True

What About Your Team?

https://unsplash.com/@akeenster

Make It Easier For Them…

Processes, Checklists, and Frameworks

Processes

What Can You Use Them For?

• Telephone etiquette

• Booking holidays

• Calling in sick

• Expenses

• Petty cash

• Folder organisation

• Locking the office

What To Use

Checklists

What Can You Use Them For

• Content launches

• Site migrations

• Technical SEO audits

• New site launches

• Going HTTPs

• Keyword research

• Tool processes

What To Use

Frameworks

What Can You Use Them For

• Design principles

• Coming up with creative ideas

• Spot-checking

• Guidance

• Outreach

• Even making decisions!!!

What To Use

Avoid Death By PowerPoint

I’ll Make It Easier For You

You Will Share This Presentation

You Will Link To The Post I Write

You Will Buy Me A Drink

It’s Not Always Black or White

Wanna Learn More?

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I Stole This And Adapted It

Buy This Book >

Don’t Sack Jon-Jon Just Cos He’s A Hipster

If All Else Fails…

Thanks!