1. Making Contact The Secrets to Successful Business Networking

2. Who We Are Full Service Marketing Firm Web Development, Social Media, Corporate Event Planning Where I started 3. Biggest Referral Source Hands Down is Word-of-Mouth Marketing 4. Why WOMM Works Person sharing has nothing to gain personally. Person sharing has their reputation on the line. 5. What is Branding? Wait. Branding? I thought we were talking about Networking. Networking is an Opportunity to Create & Show Off Your Personal Brand You Only Have One Chance to Make a Lasting Impression Leaving Your Mark is the First Step in Making a Sale or Capturing a Referral 6. What is Branding? Never Stop Improving Lowes Home Improvement Makes Mouths Happy Twizzlers Save Money, Live Better Wal Mart Exercise: Guess the Brand by its Slogan 7. What is Branding? Good to the Last Drop Maxwell House Its Everywhere You Want to Be Visa Maybe Shes Born With It Maybelline The Ultimate Driving Machine BMW 8. What is Branding? Lowes Home Improvement Twizzlers Wal Mart Maxwell House Visa Maybelline BMW Which Brands are More Memorable & Why? 9. What is Branding? Brand Starts with the Product What Do Your Customers Really Want? Book Recommendation: Blue Ocean Strategy Brand is the Personality of a Product Book Recommendation: Start With Why Brand is About Product Quality Brand is About Customer Service 10. How to Brand Yourself Purple Cow Concept: What Makes You Different Book Recommendation: Purple Cow Specific Product or Service? Specific Target Market? Culture, Values or Passions? 11. How to Network Successfully Branding Vs. Lead Generation Advertising Branding: Be Everywhere (Top of Mind Awareness) Lead Generation: Specific Call To Action Networking Branding: Mingle Events (Business After Hours) Lead Generation: Leads Groups (BNI, Leading Edge) 12. How to Network Successfully Image Counts! 13. How to Network Successfully Have a Game Plan Choose Three Targets Beforehand (Professions or People) Connect with Connectors/Influencers (ex. Butch and Courtney) Hunting vs. Farming 14. What Do You Talk About? Make People Like You 15. How to Network Successfully Be Memorable 16. How to Network Successfully Evoke Emotion Tell Your Story Be Someone They Can Relate To 17. How to Network Successfully Following Up Make Notes on Business Cards for Accurate Recall Immediate Follow Up w/ Hand-Written Note Personal Invitation to One-on-One The One-On-One Where the Magic Happens Network How You Would Date 18. Network During Off-Hours Use Social Media Facebook Follow Brand Pages & Engage With Content Add as Friends if Appropriate Genuine Birthday Greetings Twitter Listen (Search for Conversations) Join (Reply & Contribute to Conversations) Create (Be a Thought Leader, Start Conversations) 19. Network During Off-Hours LinkedIn Keep an Up-To-Date Profile Establish First-Time Connections Connect with Recent Connections Give & Get Endorsements Read & Share Content Share Updates Share Original Content 20. Network During Off-Hours Facebook Examples 21. Twitter Examples Network During Off-Hours 22. Network During Off-Hours LinkedIn Examples 23. Questions? Will Melton will@proximomarketing.com 757.741.8098 Courtney Buzzell courtney@proximomarketing.com 757.741.8069 www.proximomarketing.com