making content more agile with digital asset management
TRANSCRIPT
www.bynder.com | [email protected] | [email protected]
Making Content More Agile in 2017 with DAM
Thursday, December 15th
2:00pm EST
Today’s Presenters
JoeCaparrottaEnterpriseAccountExecutive
BrianKavanaughUSMarketingStrategist
AgendaMaking Content More Agile in 2017 with DAM
1. A fundamental challenge with digital content in 2017
2. What is (and is not) a DAM solution in 2017
3. The importance of usability, functionality & integration
4. The ideal state
A fundamental challenge with digital content…
More channels, more devices, more demand
• Must-have: consistent experience across channels
• Mobile content• Where’s your logo?• Marketing hiring can’t keep up
Beyond Marketing
• Sales• Legal• C-Suite• Product & Customer Experience
…all need digital content!
Getting the right content to the right stakeholders at the right time
Organization-wide challenge:
Why?• No metadata or taxonomy (or too many)• CMS acting like a DAM• Assets in siloed locations • Current system can’t integrate• No version control / permissions
Implications of content mismanagementOrganization-wide challenge:
• Valuable resources + time wasted• Slower time to market• Assets off brand, potentially illegal• Unnecessary work for brand team • Content stays de-centralized + siloed• Other systems are held back
Misconception: DAM = Storage
The importance of usabilityDAM = Storage + Modern UI
• Aboutusage,notstorage• User-friendly=higheradoption
• Adoption=highervalue• GoogleandAmazon,notafilefolder
The importance of functionalityDAM = Storage + Key Features
• Manage:howweconfigureassetsandpermissions
• Search:howwefindassets
• Use:howweshareandsend
www.bynder.com | [email protected] | [email protected]
CMS
ECommerce
CreativeSuite
Analytics
CRM SocialChannels
$
Website
DAM
✍
The ideal state
• Well-integrated• Cloud-based and collaboration-enabled• User-friendly for high adoption • DAM as nucleus• More value, less churn• More content, less work
4 areas to improve for more agile contentFinal Thought
Setting your team up for success:
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Questions?Keep the conversation going: @bynder
