making cooperation work comcec strategy · related to more than 185 supply-side economic...

Aslı TAŞMAZ DADAKOĞLU

COMCEC Coordination Office

February 2016

Making Cooperation Work

For Building an Interdependent Islamic World

COMCEC

TOURISM OUTLOOK

2016

COMCEC STRATEGY

OUTLINE

‣ The Importance of Tourism for Development

‣ Tourism Trends (Demand & Supply Sides)

‣ Overview of International Tourism in the World

‣ International Tourism in the OIC Member Countries

1


COMCEC STRATEGY Making Cooperation Work



1

The Importance of Tourism for Development





2

A remarkable socio-economic phenomena

A critical sector in both advanced and developing economies

Related to more than 185 supply-side economic activities, with direct and indirect effects



9 % GDP

(Direct, Indirect

and Induced)

1/11

JOBS

US $ 1.5 TRILLION IN

EXPORTS

6%

OF WORLD’S

TRADE

30 %

OF

SERVICES EXPORTS

Source: UNWTO Tourism Highlights, 2015 Edition

The Importance of Tourism for Development



3

Key Tourism Trends –Demand Side

8 % 12 % 21 %

1950 2013 2050

• Active travelers

• Highly personalized services

• Soft adventure for «feeling young»

• Health and wellness products

Share of global population

over the age of 60



4

Source: Horwart HTL Tourism Megatrends, 2016


Generation Y (Millennials)

• 50 % of all travelers by 2025

• Technology is essential!!!

Generation Z (iGen – 6-20 ages)

• Different from Generation Y

• Spend parents’ money faster

• High level of involvement in digital trends

• Higher access to information

• A more dynamic lifestyle



5



1.8 3.2 4.9

2009 2020 2030

Middle Class Population

(in billion)

• The increase in average income results in a

growing middle class

• Look for value for Money (choose low cost

airlines, trains etc. & discounted tickets)



6



• Increase in the weight of emerging economies

• 10 cities are from the Middle East and Asia in

the top 20 global destinations by international

overnight visitors.



Emerging Destinations

57 % of Total

Arrivals

2030

7


Key Tourism Trends –Supply Side

35%

35%

30%

25%

20%

16%

10%

7%

4%

2%

33%

Website of Country /Destination

Website of Accommodation/Hotel

Social Media

Website of Fligtht/Train etc.

Reservation/Booking Websites

Website of Tour Operators

Website for Price Comparison

Official Websites of Embassies

Articles in Internet Magazines

Sites with Official Tests of Institutes

Others

INTERNET INFORMATION SOURCES

Source: ITB World Travel Trends Report 2015-2016



8




9

«Sharing

Economy»

Airbnb

(Accommodation Sharing)

Uber

(Car Sharing)

39,5

25,5

25,4

16,3

15,3

12,9

HILTON WORLDWIDE

AIRBNB

MARRIOTT INTERNATIONAL

STARWOOD HOTELS&RESORTS

WYNDHAM HOTEL GROUP

ACCORHOTELS

Global Hotel Groups Market Capitilisation vs Airbnb (Billion US $)

Source: Hospitality On, 2015


Tourism Sustainable

Tourism

Sustainable Tourism is defined as:

« tourism that respects both local people and the traveler,

cultural heritage and the environment»



10

International Tourist Arrivals



(Millions)

* Forecast

Source: World Tourism Organization

8 For Building an Interdependent Islamic World


11

678

807

928 891 950 994

1.041 1.088

1.134 1.184

8,1

5,9

2

-3,9

6,5

5,1

4,2 4,7 4,3 4,4

2000 2005 2008 2009 2010 2011 2012 2013 2014 2015*

Number of tourists (millions of people) Tourists' Annual change (percent)

International Tourism- Market Share



Africa 4%

Americas 19%

Asia/ Pacific 16%

Europe 57%

Middle East 4%

2000

Africa 5% Americas

16%

Asia/ Pacific 23%

Europe 51%

Middle East 5%

2015

Tourist Arrivals



Source: UNWTO, Tourism Highlights 2014 & World Tourism Barometer, Volume 14, January 2016

12

International Tourism Receipts



(Billion $)

* Forecast

Source: World Tourism Organization



13

475 679

941 853 927 1.030 1.079

1.199 1.250

4,5

7,3 6,3

-4,1

8,2 7,7

4,8 5,2 4

-6

-4

-2

0

2

4

6

8

10

0

200

400

600

800

1000

1200

1400

2000 2005 2008 2009 2010 2011 2012 2013 2014*

Tourism receipts (billion dollars) Receipts' Annual change (percent)

International Tourism- Market Share



Africa 2%

Americas 28%

Asia/ Pacific 18%

Europe 49%

Middle East 3%

2000

Africa 3% Americas

22%

Asia/ Pacific 30%

Europe 41%

Middle East 4%

2014

Tourism Receipts



Source: UNWTO, Tourism Highlights 2014 & World Tourism Barometer, Volume 13, December 2015

14



International Tourism in the OIC Member Countries

22

(Millions)



15

151

159 163

159

174 114

117

124 126

135

100

105

110

115

120

125

130

135

140

135

140

145

150

155

160

165

170

175

180

2010 2011 2012 2013 2014

OIC Tourist Arrivals (millions) OIC Tourism Receipts (Billion $)

(Billion $)



Tourist Arrivals in OIC Regions

(OIC-MENA, OIC-Asia, and OIC-Sub-Saharan Africa)

22

(Millions)



16

28 27 30 36 39 39 42 46 47 48 51

61 68

62 71

82 85

101 106 108

104

115

4 5 5 6 6 7 8 8 8 7 8

2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014

OIC-ASIA OIC MENA OIC SUB-SAHARAN AFRICA



Tourism Receipts in OIC Regions

(OIC-MENA, OIC-Asia, OIC-Sub-Saharan Africa)

23

(Billion $)



17

15 15 17 22

26 25 30 33

36 38 40

47

55 56

63

78 71

81 81 83 84 91

2 2 2 3 4 3 3 4 5 5 5

2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014

OIC-ASIA OIC MENA OIC SUB-SAHARAN AFRICA



Top-10 countries hosted 137.1 million international tourist in 2014.

Top 10 OIC Tourism Destinations in International Tourist

Arrivals (2014)

(Thousands)



18

39.811

27.437

15.098

10.282 9.990 9.628 9.435 6.069 4.769 4.560

*2013 data



Top-10 countries earned US$ 111.6 billion as international tourism receipts in 2014.

Top 10 OIC Tourism Earners in International Tourism

(2014)

(Billion $)



19

29,6

21,8

14,0

9,8 8,2 7,2 7,1

5,0 4,6 4,4



2015 Global Destination Cities Index



20

2015 Rank City Country 2015 Arrivals 2015 Receipts

(Billion)

1 (1) London United Kingdom 18.82 $ 20.2

2 (2) Bangkok Thailand 18.24 $ 12.4

3 (3) Paris France 16.06 $ 16.6

4 (4) DUBAI UAE 14.26 $ 11.7

5 (7) ISTANBUL TURKEY 12.56 $ 9.4

6 (5) New York USA 12.27 $ 17.4

7 (6) Singapore Singapore 11.88 $ 14.7

8(8) KUALA LUMPUR MALAYSIA 11.12 $ 12.0

9 (9) Seoul South Korea 10.35 $ 15.2

10 (10) Hong Kong Hong Kong

(SAR) China

8.66 $ 7.4

Source: MasterCard, 2016



Recent Developments in the OIC Member Countries

24

‣ Turkey realized 1% decrease in arrivals, 8.7% decrease

in tourism receipts for 10 months of 2015.

‣ EXPO 2016 in Antalya-Turkey

‣ Malaysia realized 9% decrease in arrivals, 21% decrease

in receipts for 10 months of 2015.

‣ E-visa for seven major markets

‣ Egypt showed growth in arrivals (+3%) and receipts (5%)

until October 2015.

Source: UNWTO, BMI Research 2015



21




24

‣ Saudi Arabia recorded increase in arrivals (+15%)

through November 2015.

‣ 450 km high speed rail network Madinah-Makkah-

Jeddah.

‣ Indonesia(+3%) is recovering from the impact of large-

scale forest fires which started in July.

‣ Visa free travel for 90 countries allowing 30 day stay

‣ Lebanon saw a healthy growth (+14%) so far.

‣ Qatar posted 5% increase in arrivals



Source: UNWTO

22




24

‣ Jordon reported 5% decrease in arrivals for the

10-months of 2015.

‣ Palestine experienced 23% decrease in arrivals.

‣ Tunisia reported 26% decrease in arrivals, 31% in

receipts.

‣ Morocco (-1%) posted weaker results in arrivals and

receipts.

Source: UNWTO



23



Tourism Opportunities and Challenges

for the OIC Member Countries



Opportunities

Natural Resources

Cultural Resources

Human Resources

Authenticity and newness

Price competitiveness

Dynamism

Challenges

Insufficient Tourism Investment &Infrastructure

Poor Tourism Planning&Product Development

Travel Facilitation Problems

Safety and Security Related Problems

Low Tourism Service Quality

Insuffıcıent Marketıng and Promotıon

Insufficient Image Building and Branding

LACK OF TOURISM DIVERSIFICATION

24



Muslim Friendly Tourism (MFT)



25

Muslim Friendly Tourism

Increasing awareness

Expanding numbers of

Muslim Tourists

Next two meetings (2016/2 and 2017/1) will also be related to

Muslim Friendly Tourism with the theme;

• Developing and Marketing of MFT Products & Services

• Regulation, Standardization and Certification for MFT

Aslı TAŞMAZ DADAKOĞLU

COMCEC Coordination Office

February 2016

Making Cooperation Work


THANK YOU

[email protected]

COMCEC STRATEGY

www.comcec.org

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