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“IMPRESSIVE MEYERS, BUT LET’S STICK TO YOUR QUANTITATIVE PROJECTIONS” WELCOME TO Designing Effective Presentations

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“IMPRESSIVE MEYERS, BUT LET’S STICK TO YOUR QUANTITATIVE PROJECTIONS”

WELCOME TO

Designing Effective Presentations

HELLOmy name is

HELLOmy name is

I AM A

TODAY I WILL BE TALKING ABOUT

What is Effective Slide Design?

Using Type, Images and Color

Some Information Design Basics

Slides are not a document

The audience will either listen or read(AND YOU READ THIS FASTER THAN I CAN SAY IT)

Less stuff on slide = Less turning your back

> 75 WORDS = DOCUMENT 50 WORDS = TELEPROMPTER VISUAL AID = PRESENTATION

SOURCE: NANCY DUARTE IN SLIDEOLOGY DRAWING ON SETH GODWIN

Less content shows confidence in your content

Text heavy slides are boring(AND MAKE YOUR CONTENT LOOK BORING)

(DON’T MAKE A ‘SLIDEUMENT’*)

Handouts are an alternative

SOURCE: NANCY DUARTE IN SLIDEOLOGY DRAWING ON GARR RENYOLDS

TELEPROMPTER VISUAL AID

SOURCE: NANCY DUARTE IN SLIDEOLOGY DRAWING ON SETH GODWIN

ACADEMICCONFERENCE

COMMERCIALPITCH

3MT

‘Simple’ is not always so simpleMaking effective slides will take

longer than you think (36–90 HOURS FOR A ONE HOUR PRESENTATION WITH 30 SLIDES)

SOURCE: NANCY DUARTE IN SLIDEOLOGY

THE KEY TO KEEPING SLIDES SIMPLE

Figure/Ground

Jane Austen was an English novel-ist whose works of romantic fiction, set among the landed gentry, earned her a place as one of the most widely read writers in English literature.

GROUND

FIGURE

Signal to Noise Ratio

Maximize Signal Minimize Noise

Avoid complicated shapes behind text

Avoid strong colors in the backgroundUnless your type contrasts

Avoid bright colors on white(ESPECIALLY IF YOUR TYPE IS SMALL AND/OR THERE IS A LOT OF IT)

Use less contrasty patterns like this one

or use sizeWHICH CAN (SORT OF, MOST OF THE TIME) OVERCOME A CONTRASTY BACKGROUND

Line stuff up and don’t mix alignments

Avoid ‘panel-itis’

Don’t ‘sprinkle’

CREATEFOCUS

Hierarchy

Hierarchy helps the audience read in the right orderSo they will understand your main point

THIS SLIDE IS FOR THE FOUCAULT THEORISTS

or making things bigger

Making things

brighter

Create hierarchy by placing stuff at the top of the page or…

Negative space does not need to be filled

It creates visual ‘breathing space’

WORKING WITH

type/image/color

Images have ‘negative space’ too

Serif OR Sans Serif (and typefaces who can’t decide)

typefaces communicate

People disagree least with: Baskerville

SOURCE: ERROL MORRIS, NEW YORK TIMES 2012

People disagree the most with: Comic Sans

SOURCE: ERROL MORRIS, NEW YORK TIMES 2012

Contrast between thick and thin strokes is hard to read

Minimal contrast is easier to read

Gill Sans Ultra Bold

Comic SansOptima

Papyrus

FuturaBrushScript

Times New Roman

Do not compress or extend type(YES, EVEN TO FIT STUFF ON THE SLIDE!)

Use weight for emphasis rather than changing the typeface

Don’t use more than three typeface changeson

one single SLIDE

Be careful with justified type.

Especially when in a box

Animations can be distracting(USE THEM SPARINGLY)

Transition noises can be cheesy (THEY CHEAPEN THE TONE)

Avoid clip art and cheap looking cartoons

use high quality images

Don’t distort images

Size images so they can be aligned

This is not ‘more interesting’ it’s just messy

Avoid Visual Clichés

SOURCE: NANCY DUARTE IN SLIDEOLOGY

COLOR HAS CULTURAL AND PERSONAL MEANING

Red = Death? Life + Creativity? Happiness? Danger?

(BUT IT IS NOT THAT SIMPLE, CONTEXT IS IMPORTANT)

THERE ARE ONLY 5 WAYS TO ORGANIZE INFORMATION

LATCH

LOCATIONALPHABETICALT IMECATEGORYHIERARCHY

Arrange data by the ‘story’ you want to tell:

Location / data flow about distance/geography

Arrange data by the ‘story’ you want to tell:

Location / data flow about distance/geography

Alphabetical / good for non-linear/‘miscellaneous’ information

Arrange data by the ‘story’ you want to tell:

Location / data flow about distance/geography

Alphabetical / good for non-linear/‘miscellaneous’ information

Time / sequence/change over time

Arrange data by the ‘story’ you want to tell:

Location / data flow about distance/geography

Alphabetical / good for non-linear/‘miscellaneous’ information

Time / sequence/change over time

Category / arrange by similarity or relatedness

Arrange data by the ‘story’ you want to tell:

Location / data flow about distance/geography

Alphabetical / good for non-linear/‘miscellaneous’ information

Time / sequence/change over time

Category / arrange by similarity or relatedness

Hierarchy / common measure (highest to lowest, best to worst)

NANCY DUARTE’S RULES ABOUT SHOWING DATA

Tell the Truth

SOURCE: NANCY DUARTE IN SLIDEOLOGY

NANCY DUARTE’S RULES ABOUT SHOWING DATA

Tell the TruthGet to the Point

SOURCE: NANCY DUARTE IN SLIDEOLOGY

NANCY DUARTE’S RULES ABOUT SHOWING DATA

Tell the TruthGet to the Point

Pick the right tool for the job

SOURCE: NANCY DUARTE IN SLIDEOLOGY

NANCY DUARTE’S RULES ABOUT SHOWING DATA

Tell the TruthGet to the Point

Pick the right tool for the jobHighlight what’s important

SOURCE: NANCY DUARTE IN SLIDEOLOGY

NANCY DUARTE’S RULES ABOUT SHOWING DATA

Tell the TruthGet to the Point

Pick the right tool for the jobHighlight what’s important

Keep it simple

SOURCE: NANCY DUARTE IN SLIDEOLOGY

Pick the Right Tool for the Job

Bar Charts / compare items

Pick the Right Tool for the Job

Bar Charts / compare items

Line Graphs / show trends over time

Pick the Right Tool for the Job

Bar Charts / compare items

Line Graphs / show trends over time

Pie Charts / emphasize proportions

Pick the Right Tool for the Job

Bar Charts / compare items

Line Graphs / show trends over time

Pie Charts / emphasize proportions

Flowcharts / show process and connectedness

Scale 2003 2004 2005 2006 2007 2008 2009

Skill Development 86% 77% 90% 96% 92% 89% 92%

Goals and Expectations 75% 80% 83% 88% 92% 87% 88%

Examination 74% 62% 72% 77% 79% 80% 78%

Supervision 64% 65% 70% 80% 74% 72% 75%

Infrastructure 52% 44% 60% 68% 67% 65% 74%

Intellectual Climate 45% 34% 49% 54% 56% 55% 59%

Overall Satisfaction 68% 69% 73% 87% 85% 78% 75%

 

Highlight what’s important

100

95

90

85

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75

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65

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55

50

45

40

35

30

%

2003

2004

2005

2006

2007

2008

2009

SKILL DEVELOPMENT

GOALS AND EXPECTATIONS

EXAMINATION

SUPERVISIONINFRASTRUCTURE

INTELLECTUAL CLIMATE

OVERALL SATISFACTION

Remember: Signal to Noise

Nancy Duarte’s book: Slideologyslideology.com

Really Bad Powerpoint by Seth Godin: sethgodin.com/freeprize/reallybad-1.pdf

presentationzen.com

Typeface Research:opinionator.blogs.nytimes.com/

2012/08/08/hear-all-ye-people-hearken-o-earth/

Any Questions?