making email awesome in an automated, mobile, wearable, drone-filled, customer-centric world
DESCRIPTION
Email marketing is in the midst of a renaissance. Marketers have more resources than ever to drive revenue and build customer relationships through email marketing. Unfortunately, you wouldn’t realize it if you look at most of emails getting sent—and subscribers are starting to pay attention. In the ever-popular quest for “inbox zero,” subscribers have increasingly less patience for the influx of same-old, same-old emails they receive. To help you create awesome emails that stand out in the inbox and boost business, Matt will cover: the latest stats and trends about how people are interacting with email, tactics to make your emails stand out in the inbox, including responsive design, personalization, video, animated GIFs and more...plus a few sassy GIFs.TRANSCRIPT
