making (future) history with rfid
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Making (future) history with RFID
Indro MukerjeeExecutive Vice President & General ManagerAutomotive & Identification, Philips SemiconductorsOctober 5, 2005
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2Semiconductors
RFID - Enabling the sensor age
• 19th century: machines do• 20th century: machines think
• 21st century: machines sense– presence of goods: controlling flow,
authenticity, security, …– presence of people: act on their
preferences, desires, needs, necessities, authorization, obligations, health & wellness, …
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3Semiconductors
RFID is more than supply chain…
• Health care and wellness– Authentication for medication– Anti-counterfeiting of drugs– Secure medical 'passports' for
appropriate emergency treatment– Food chain fully protected from animal
diseases
• Enhanced shopping experience– Item level information via mobile device– Fast cashier-less check out and payment
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4Semiconductors
RFID is more than supply chain…
• Ambient Technology– Environments are sensitive and responsive
according to consumer’s preferences• Keys which remember your car settings• Intelligent washing machines• Connected fridges
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RFID, the most pervasive electronic technology ever
1 trillion tags in 2015Source: IDTechEx
0
5000
10000
15000
2003 2005 2010 2015
20000
25000
$1B$3B
$10B
$24B
Milli
ons
of $ Infrastructure/Services
Tags
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Triggers for widespread adoption
• Benefits to consumers and industries– Bottom line – increased product
availability– Top line – innovative services and
applications• International application and
technology standards in industries and the medical world
• Education and Public opinion• Technology cost
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7Semiconductors
• Cars- Mobility and freedomVs. Environmental issues
• Mobile Phone- Mobility & connectionVs. Scarce private time- Locally optimized solutionsVs. International standards
• Internet- Information, services any timeVs. Lack of information control
Challenges in mass adoption of technologySome lessons from history
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8Semiconductors
Future as the mirror of history …?Social benefits of RFID
+ Protecting health and safety+ Automating and simplifying interaction
between citizens and government (ePassports)
+ Simplified consumer experience+ Easier man-machine interface+ Embedded, context-aware devices
+ Activated based on your personal preferences
+ Adapting in response to you and your environment
+ Anticipating your desires, needs, …
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9Semiconductors
Future as the mirror of history …?Economic benefits of RFID
+ Productivity gains+ Automated inventory check-in+ Reduced out of stocks
+ RFID will enable new applications and services+ Ticketing and payment with your wireless
handset
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10Semiconductors
Future as the mirror of history …?But also …
- Privacy concerns- Security of data- Identify, track & trace everything?
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11Semiconductors
Industry, Governments and Academia
We have not always worked effectively in the past:
• 50Hz versus 60Hz electricity (connectors!)• NTSC, PAL, SECAM TV-standards• Imperial versus metric measurements• GSM, CDMA, iMode, 3G/UMTS mobile phone
standards• …
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But… does history have to repeat itself?Now is the chance to get it right• Do not let multiple non-compatible standards
happen - ensure global interoperability of RFID standards– Support development and adoption of harmonized global
standards (ISO, EPC, etc.)– Starting point can be government-related RFID
mandates and requirements above
• Do not impose stringent regulation on usage -allow flexible regulatory frameworks– Allow for industry self-regulatory approach– Spectrum allocated to RFID globally– Monitor environmental impact of RFID (recyclability of
tags, EMF emissions)
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But… does history have to repeat itself? Now is the chance to get it right
• Maintain government leadership on RFID adoption in public safety, procurement supply chain, and homeland security– Multilateral coordination on implementation of pharmaceutical
"ePedigree" track-and-trace requirements– Combat BSE and other animal diseases through globally
interoperable animal identification systems– Enhance and secure military supply chains (US Department of
Defense RFID mandate)
• Do not ignore consumer concerns - address any remaining data privacy issues– Existing data privacy laws cover RFID; no RFID-specific legislation
needed– Misuse of RFID-technology should be punished (criminal law)
• Do not assume RFID is completed - stimulate R&D to drive innovation
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14Semiconductors
The time is right
to get it right
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