making good use of your company's story
DESCRIPTION
Presented to Association of Women In Communication, July 10, 2012. How to obtain rich, detailed company stories and use them to achieve your advertising, marketing and public relations goals.TRANSCRIPT
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Making Good Use
of Your
Company’s Story
Margaret Castrey
Self-employed writer, editor and media producer since 1980
http://www.flickr.com/photos/72213316@N00/4416489064/sizes/l/in/photostream/
Getting
Started
Getting
Started
Softcover Book
http://www.flickr.com/photos/jimkster/2722326537/sizes/o/in/photostream/
Define Your Media
Define the Project
Getting Rich,
Detailed
Storieshttp://www.flickr.com/photos/jfholloway/2519823431/
Connectthe
Dots
http://www.flickr.com/photos/massenpunkt/47436435/
http://www.flickr.com/photos/mckaysavage/1059144105/sizes/l/in/photostream/
Background Details
Photo Sources
http://www.flickr.com/photos/nlireland/6237241590/
http://www.flickr.com/photos/foxypar4/377287494/sizes/z/in/photostream/
Tough Issues
Time and Money
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GoodFast
Cheap
GoodFast
Cheap Pick Two
To Record or Not
http://www.flickr.com/photos/digital-noise/3807786382/sizes/l/in/photostream/
Public Relations and Advertising
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Branding
http://www.loc.gov/pictures/
Branding
Branding
Branding
Sign Here
Please
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Know Your Skills
http://www.flickr.com/photos/luc_viatour/2842254350/lightbox/
You Can Do It!
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Maggie Castrey http://www.thebookartists.com/AWC