making learning a · 2015-01-26 · making learning a daily habit personalizing experiences to...
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Making Learning a Daily HabitP E R S O N A L I Z I N G E X P E R I E N C E S TO E N G AG E L E A R N E R S
Yahoo 2014 Confidential & Proprietary. 1Yahoo 2014 Confidential & Proprietary.
THE STEPS
THE EXPERIENCE
THE FORMULA
How to build an engagement
approach
What we learned and where we’re
headed
Why Yahoo needed to create new ways to
engage learners
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Digital daily habitsTop 12 daily onlineTop 12 daily online habits of internet users
News Lifestyle
Search
VideoEmail
Sports Blogs
MusicQ&A
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ShoppingGames
Socializing
www.pollEv.com/ysldp /y
On a scale of 1-5On a scale of 1-5, where is your
organization inorganization in making learning a
daily habit?
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Formula for learner engagement
M A K E I T F U N
T E S T D R I V E
G O V I R A L
K E E P I T R E A L
+ + +
=
+ + +M O T I V A T I N G & I N T E R E S T I N G
E X P E R I E N C E M E M O R A B L ER E L E V A N C E
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=engagement
for Designing Engaging LearningBack to Basics
g g g g g g
1 Identify desired business outcomes (includes business outcomes experience)1 business outcomes, experience)
2 Define what your audience needs to know and how they will apply it
3 Build application-focused content and activity after every content module
4 Create resources “close to the job”, 1-2 clicks away
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5 Establish accountability with the learners
for Creating Learner EngagementBest Practices6 for Creating Learner Engagement6
3
Create one-click resourcesThink like a 1resourcescamp counselor
4
Go analog2
Get the blood flowing
6Address the generations
4
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Practice of practice
5
Engagement Activity Types
RAPID FIRE
HERE’S THE PITCH!
GUIDEBOOK
SCAVENGER HUNT
POLL EVERYWHERE
JINGLES
OUTSIDE IN
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Purple Immersion‘Hoo-Town Hunt
M O T I V A T I N G & I N T E R E S T I N G E X P E R I E N C E M E M O R A B L ER E L E V A N C E
+ + +M A K E I T T E S T G OK E E P I T + + +M A K E I T F U N
T E S T D R I V E
G O V I R A L
K E E P I T R E A L
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Making Learning a Daily Habit
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I R E N E W A L K E R
I W A L K E R @ Y A H O O - I N C . C O M
J U D Y S C H W A R T Z
J U D Y S C H @ Y A H O O - I N C . C O M
Making Learning a Daily Habit